1 of 31
Definition
Newspapers
Magazines
Television
Music
Film
Internet
Video games
Examples of mass media Objectification
The role of media is gender
Feminine Traits
socialization
, 2 of 31
Term
semiotics
the absence of representation, or underrepresentation, of some group of people in
the media
example w/ women: If you see more men in fictional media than women, you may
think that men are more important than women
Women have been symbolically erased
The study of how signs work
Signs: the result of the relationship between the
Signifier: the form that the sign takes, and the
The word "Chair"
Signified: the concept it represents
The actual chair
The meaning of a sign (verbal, image) is not fixed. It is constructed.
Denotation: the literal meaning
Home: A structure where people live
Connotation: the implied meaning
, Home: A place where you feel safe, have social interactions, etc.
Together these form the full meaning
Each text or piece of media produces a place from the subject (the
reader/viewer/listener)
The subject takes up that particular position when they submit to that interpretation
of the text
That is, the individual becomes "subjected" to the text's meanings, knowledge and
power
Mr. Rodgers example
the study of how meanings are produced, by whom, and how power intersects
interaction between the material world and the mental maps in our heads
- schema
- frameworks for how the social world works
gain an understanding of this from the material world (including media)
emphasizes how representations are received by audience members
3 of 31
Term
6 categories of stereotypical representation in Goffmanian analysis
, Relative size: size of the individuals, conveys superiority
Feminine touch: delicately touching objects or people, conveys eroticism
Function ranking: higher ranking position, conveys superiority
The family: mothers versus fathers, conveys gendered roles
The ritualization of subordination: higher physical position, conveys superiority
Licensed withdrawal: physically or mentally removed from the scene, conveys
vulnerability
Subjectivity: sense of self
As a subject (person), one interacts with culture, both creating that culture and
being influenced by the culture
Give and take relationship
Identity: how we describe ourselves to each other
Self identity: what we think and feel about ourselves
Social identity: what others expect of us
Media may inform both our subjectivity and our identity
emphasizes the meaning that can be derived from representations
we take away implied meaning from media and form multifaceted meanings
emphasizes media representations as socializing agents
tell us how to fulfill our gendered roles
Definition
Newspapers
Magazines
Television
Music
Film
Internet
Video games
Examples of mass media Objectification
The role of media is gender
Feminine Traits
socialization
, 2 of 31
Term
semiotics
the absence of representation, or underrepresentation, of some group of people in
the media
example w/ women: If you see more men in fictional media than women, you may
think that men are more important than women
Women have been symbolically erased
The study of how signs work
Signs: the result of the relationship between the
Signifier: the form that the sign takes, and the
The word "Chair"
Signified: the concept it represents
The actual chair
The meaning of a sign (verbal, image) is not fixed. It is constructed.
Denotation: the literal meaning
Home: A structure where people live
Connotation: the implied meaning
, Home: A place where you feel safe, have social interactions, etc.
Together these form the full meaning
Each text or piece of media produces a place from the subject (the
reader/viewer/listener)
The subject takes up that particular position when they submit to that interpretation
of the text
That is, the individual becomes "subjected" to the text's meanings, knowledge and
power
Mr. Rodgers example
the study of how meanings are produced, by whom, and how power intersects
interaction between the material world and the mental maps in our heads
- schema
- frameworks for how the social world works
gain an understanding of this from the material world (including media)
emphasizes how representations are received by audience members
3 of 31
Term
6 categories of stereotypical representation in Goffmanian analysis
, Relative size: size of the individuals, conveys superiority
Feminine touch: delicately touching objects or people, conveys eroticism
Function ranking: higher ranking position, conveys superiority
The family: mothers versus fathers, conveys gendered roles
The ritualization of subordination: higher physical position, conveys superiority
Licensed withdrawal: physically or mentally removed from the scene, conveys
vulnerability
Subjectivity: sense of self
As a subject (person), one interacts with culture, both creating that culture and
being influenced by the culture
Give and take relationship
Identity: how we describe ourselves to each other
Self identity: what we think and feel about ourselves
Social identity: what others expect of us
Media may inform both our subjectivity and our identity
emphasizes the meaning that can be derived from representations
we take away implied meaning from media and form multifaceted meanings
emphasizes media representations as socializing agents
tell us how to fulfill our gendered roles
