Integrated digital marketing MKT2010
• Communications:-
• Schramm(1955)’The process of establishing commonness or oneness of
thought between sender & receiver’.
• Engel et al. (1994) ‘ a transactional process between two or more parties
whereby meaning is exchanged through the intentional use of symbols’
• Baines (2008) The sharing of meaning created through the transmission of
information
L1
• Communications:-
• Schramm(1955)’The process of establishing commonness or oneness of
thought between sender & receiver’.
• Engel et al. (1994) ‘ a transactional process between two or more parties
whereby meaning is exchanged through the intentional use of symbols’
• Baines (2008) The sharing of meaning created through the transmission of
information
L1
