MGT 6311 Final Exam With accurate
question and verified answers 2026
/2027 version
NEW UPDATED
X% of Facebook videos are w/o sound - correct answers-More than four out of five Twitter users watch
video content on Twitter, and
an amazing 10 billion videos a day are watched on Snapchat.
Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are watched without sound.
Is Facebook's default for audio to be turned on? Why does this matter? - correct answers-Yes, the
default is sound on. So, since 85% of videos are watched w/o sound, many users have turned sound off.
So, marketers have to make videos that don't rely on sound or entice users to turn on sound in the
beginning of the video.
Including video in email subject positively impacts: - correct answers-increases open rate,
increases click through rate,
decreases unsubscribe rate
including video in body of email - correct answers-increases click through rate 2-3X
including video in a site - correct answers-can increase conversion rate up to 1x
goals for online videos in marketing - correct answers-Communication -powerful, effective medium for
messaging, building trust, establishing credibility
,Sales -lower barriers to purchasing online
Lead Generation -promote offline sales transactions
Customer Service -customer education and self-service
Promotion -create interest/engagement for brand offerings
What's the second largest search engine besides Google? - correct answers-YouTube
The four most common video types are - correct answers-explainers
how to videos
product demos
testimonials
When was YouTube's first video aired?
How many hours of video are watched on the platform monthly?
What % of views come from mobile devices?
What % of internet traffic come from it? - correct answers-Since the first video was aired on April 23rd
of 2005,
YouTube has grown to attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and
25% of views come from mobile devices.
It accounts for 17% of all internet traffic.
56% of videos made in the last year are less than X minutes long - correct answers-2 minutes;
this also comes from platforms like Twitter and Instagram having limits
what are the most popular video distribution channels? - correct answers-websites and social
,Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% consumers prefer videos for problem solving
X% consumers say videos help comparison shopping
X% say video increases their chance of buying on a mobile device - correct answers-In a recent study,
more than two thirds of consumers indicated they preferred watching explainer videos as the method
for solving their problems.
Nearly three quarters of millennials indicate video helps them in comparison shopping.
And 40% of consumers stated video increases the chance they will purchase a product through their
mobile device.
content best practices for online video - correct answers-Capture attention early -if informative,
reinforce the topic at the beginning
Shorter is typically better than longer unless educational
Keep it casual -not always necessary to have a highly produced product
Maintain relevance -content should be on topic and relevant to user interests
what is onsite video, and why use it? - correct answers-videos on your site, instead of social page,
YouTube, etc.
Ø Make website stickier
, Ø Capture customer/prospect attention
Ø Create buzz -viral distribution
Ø Disseminate information more clearly
Ø Build product/service interest with a human connection
Ø Entice conversion/purchase
onsite video best practices - correct answers-Providing Control -Stop, pause, rewind, volume control,
size
Context -Consider using text, music and images to support video
Highlights -Display video topic summary, duration, thumbnail preview
Ease of Dissemination -Make it easy to share the video with other users (e.g. links and social bookmarks)
What is VSEO and what are best practices for VSEO? - correct answers-VSEO is video search engine
optimization - recall that YouTube is the world's largest search engine behind Google Search
Keyword relevance
Title
Description
Meta tags
Get a brand account and keep channel content fresh (new videos & comments)
Encourage likes and sharing
Videos in HD
how do users impact VSEO? - correct answers-Ratings
Comments (use to engage audience -also useful as a market research tool)
Views
Shares
question and verified answers 2026
/2027 version
NEW UPDATED
X% of Facebook videos are w/o sound - correct answers-More than four out of five Twitter users watch
video content on Twitter, and
an amazing 10 billion videos a day are watched on Snapchat.
Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are watched without sound.
Is Facebook's default for audio to be turned on? Why does this matter? - correct answers-Yes, the
default is sound on. So, since 85% of videos are watched w/o sound, many users have turned sound off.
So, marketers have to make videos that don't rely on sound or entice users to turn on sound in the
beginning of the video.
Including video in email subject positively impacts: - correct answers-increases open rate,
increases click through rate,
decreases unsubscribe rate
including video in body of email - correct answers-increases click through rate 2-3X
including video in a site - correct answers-can increase conversion rate up to 1x
goals for online videos in marketing - correct answers-Communication -powerful, effective medium for
messaging, building trust, establishing credibility
,Sales -lower barriers to purchasing online
Lead Generation -promote offline sales transactions
Customer Service -customer education and self-service
Promotion -create interest/engagement for brand offerings
What's the second largest search engine besides Google? - correct answers-YouTube
The four most common video types are - correct answers-explainers
how to videos
product demos
testimonials
When was YouTube's first video aired?
How many hours of video are watched on the platform monthly?
What % of views come from mobile devices?
What % of internet traffic come from it? - correct answers-Since the first video was aired on April 23rd
of 2005,
YouTube has grown to attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and
25% of views come from mobile devices.
It accounts for 17% of all internet traffic.
56% of videos made in the last year are less than X minutes long - correct answers-2 minutes;
this also comes from platforms like Twitter and Instagram having limits
what are the most popular video distribution channels? - correct answers-websites and social
,Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% consumers prefer videos for problem solving
X% consumers say videos help comparison shopping
X% say video increases their chance of buying on a mobile device - correct answers-In a recent study,
more than two thirds of consumers indicated they preferred watching explainer videos as the method
for solving their problems.
Nearly three quarters of millennials indicate video helps them in comparison shopping.
And 40% of consumers stated video increases the chance they will purchase a product through their
mobile device.
content best practices for online video - correct answers-Capture attention early -if informative,
reinforce the topic at the beginning
Shorter is typically better than longer unless educational
Keep it casual -not always necessary to have a highly produced product
Maintain relevance -content should be on topic and relevant to user interests
what is onsite video, and why use it? - correct answers-videos on your site, instead of social page,
YouTube, etc.
Ø Make website stickier
, Ø Capture customer/prospect attention
Ø Create buzz -viral distribution
Ø Disseminate information more clearly
Ø Build product/service interest with a human connection
Ø Entice conversion/purchase
onsite video best practices - correct answers-Providing Control -Stop, pause, rewind, volume control,
size
Context -Consider using text, music and images to support video
Highlights -Display video topic summary, duration, thumbnail preview
Ease of Dissemination -Make it easy to share the video with other users (e.g. links and social bookmarks)
What is VSEO and what are best practices for VSEO? - correct answers-VSEO is video search engine
optimization - recall that YouTube is the world's largest search engine behind Google Search
Keyword relevance
Title
Description
Meta tags
Get a brand account and keep channel content fresh (new videos & comments)
Encourage likes and sharing
Videos in HD
how do users impact VSEO? - correct answers-Ratings
Comments (use to engage audience -also useful as a market research tool)
Views
Shares
