MGT 6311 FINAL EXAM WITH 100%
VERIFIED CORRECT ANSWERS .
A COMPREHENSIVE EXAM STUDY
GUIDE LATEST UPDATED 2026/2027
processes. A typical business program might cover topics like accounting, finance, marketing, management, economics, entrepreneurship,
and international business.1.2. Structure of Business ExamsBusiness exams are often
r?
, processes. A typical business program might cover topics like accounting, finance, marketing, management, economics, entrepreneurship, and international business.1.2. Structure of Business
ExamsBusiness exams are often
near field communication - Correct answer a set of communication protocols that enable two
devices, one of which is usually a mobile device, to communicate when they are within four cm of
each other
QR code - Correct answer quick response code. a machine readable code like a barcode that can
be used to store information like URLs and can be read by an app through the camera of a
smartphone.
9 principles of mobile - Correct answer personal, always carried, always on, build in payment,
available point of creative inspiration, accurate audience measure, social context, augmented
reality, digital interface
defining mobile channels - Correct answer SMS/MMS, USSD (menu of options when customer
calls you), beacon (low energy bluetooth device), AR/VR
mobile benefits - Correct answer hyper local and interactive marketing, which can greatly
increase engagement. People spend more time online than with any other media, much on
mobile. measure & optimize along the way.
call to action - Correct answer a phrase written to motivate the reader to take action such as sign
up for our newsletter or book car hire today
email service provider - Correct answer a service that helps you design and send emails
hard bounce - Correct answer the failed delivery of email communication due to an undeviating
reason like a non existent address
Internet protocol - Correct answer an exclusive number that is used to represent every single
computer in a network
internet service provider - Correct answer The company providing you access to the Internet, for
example, MWEB, AOL and Yahoo!
open rate - Correct answer The percentage of emails determined as opened out of the total
number of emails sent
D r?
VERIFIED CORRECT ANSWERS .
A COMPREHENSIVE EXAM STUDY
GUIDE LATEST UPDATED 2026/2027
processes. A typical business program might cover topics like accounting, finance, marketing, management, economics, entrepreneurship,
and international business.1.2. Structure of Business ExamsBusiness exams are often
r?
, processes. A typical business program might cover topics like accounting, finance, marketing, management, economics, entrepreneurship, and international business.1.2. Structure of Business
ExamsBusiness exams are often
near field communication - Correct answer a set of communication protocols that enable two
devices, one of which is usually a mobile device, to communicate when they are within four cm of
each other
QR code - Correct answer quick response code. a machine readable code like a barcode that can
be used to store information like URLs and can be read by an app through the camera of a
smartphone.
9 principles of mobile - Correct answer personal, always carried, always on, build in payment,
available point of creative inspiration, accurate audience measure, social context, augmented
reality, digital interface
defining mobile channels - Correct answer SMS/MMS, USSD (menu of options when customer
calls you), beacon (low energy bluetooth device), AR/VR
mobile benefits - Correct answer hyper local and interactive marketing, which can greatly
increase engagement. People spend more time online than with any other media, much on
mobile. measure & optimize along the way.
call to action - Correct answer a phrase written to motivate the reader to take action such as sign
up for our newsletter or book car hire today
email service provider - Correct answer a service that helps you design and send emails
hard bounce - Correct answer the failed delivery of email communication due to an undeviating
reason like a non existent address
Internet protocol - Correct answer an exclusive number that is used to represent every single
computer in a network
internet service provider - Correct answer The company providing you access to the Internet, for
example, MWEB, AOL and Yahoo!
open rate - Correct answer The percentage of emails determined as opened out of the total
number of emails sent
D r?
