DIGITAL MARKETING AND E COMMERCE
CERTIFICATION EVALUATION 2026 FULL
QUESTIONS AND CORRECT ANSWERS
◉ Business-to-business (B2B).
Answer: Refers to when businesses sell products or services to other
businesses (when businesses purchase from each another)
◉ Business-to-consumer (B2C).
Answer: Refers to when businesses sell products or services to
consumers (when consumers purchase from businesses)
◉ Consumer-to-business (C2B).
Answer: Refers to when individuals (consumers) sell products or
service to businesses (when businesses purchase from consumers)
◉ Consumer-to-consumer (C2C).
Answer: Refers to when individuals (consumers) sell products or
services to other consumers (when consumers purchase from each
other)
◉ Digital Channel.
,Answer: Any communication method or platform a business can use
to reach their target audience online
◉ Digital Marketing.
Answer: The practice of reaching consumers online through digital
channels with the aim of turning them into customers
It encompasses a wide range of online marketing activities aimed at
reaching and engaging a target audience through various digital
mediums.
◉ E-commerce.
Answer: The buying and selling of goods or services using the
internet
It encompasses all online transactions and the processes that
support them, from browsing products and placing orders to
payment and delivery.
◉ Engagement Marketing.
Answer: (refer to experiential marketing)
◉ Experiential Marketing.
, Answer: The process of encouraging consumers to not only purchase
a brand or product, but to experience it
◉ Influencer Marketing.
Answer: The process of enlisting influential people to endorse or
mention a brand or product to their followers on social media;
Collaborating with influencers to promote products or services to
their followers
◉ In-house.
Answer: Within a single company
◉ Social Media Marketing.
Answer: The process of creating content for different social media
platforms to drive engagement and promote a business or product;
Using social media platforms to promote products, services, or
brands, and engage with customers
◉ Transferable Skills.
Answer: Skills from other areas that can help someone progress a
career in marketing
◉ Key aspects of digital marketing.
Answer: - Search Engine Optimization (SEO)
CERTIFICATION EVALUATION 2026 FULL
QUESTIONS AND CORRECT ANSWERS
◉ Business-to-business (B2B).
Answer: Refers to when businesses sell products or services to other
businesses (when businesses purchase from each another)
◉ Business-to-consumer (B2C).
Answer: Refers to when businesses sell products or services to
consumers (when consumers purchase from businesses)
◉ Consumer-to-business (C2B).
Answer: Refers to when individuals (consumers) sell products or
service to businesses (when businesses purchase from consumers)
◉ Consumer-to-consumer (C2C).
Answer: Refers to when individuals (consumers) sell products or
services to other consumers (when consumers purchase from each
other)
◉ Digital Channel.
,Answer: Any communication method or platform a business can use
to reach their target audience online
◉ Digital Marketing.
Answer: The practice of reaching consumers online through digital
channels with the aim of turning them into customers
It encompasses a wide range of online marketing activities aimed at
reaching and engaging a target audience through various digital
mediums.
◉ E-commerce.
Answer: The buying and selling of goods or services using the
internet
It encompasses all online transactions and the processes that
support them, from browsing products and placing orders to
payment and delivery.
◉ Engagement Marketing.
Answer: (refer to experiential marketing)
◉ Experiential Marketing.
, Answer: The process of encouraging consumers to not only purchase
a brand or product, but to experience it
◉ Influencer Marketing.
Answer: The process of enlisting influential people to endorse or
mention a brand or product to their followers on social media;
Collaborating with influencers to promote products or services to
their followers
◉ In-house.
Answer: Within a single company
◉ Social Media Marketing.
Answer: The process of creating content for different social media
platforms to drive engagement and promote a business or product;
Using social media platforms to promote products, services, or
brands, and engage with customers
◉ Transferable Skills.
Answer: Skills from other areas that can help someone progress a
career in marketing
◉ Key aspects of digital marketing.
Answer: - Search Engine Optimization (SEO)
