Digital Marketing Institute Exam Prep EXAM,
MOST TESTED QUESTIONS AND VERIFIED
SOLUTIONS/GET IT 100% ACCURATE!! 2026!!
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Terms in this set (131)
what is digital marketing the use of new media or digital technology to
achieve marketing and business goals
characteristics most closely - pull strategy
associated with inbound marketing - attracts leads by providing helpful content
- closely aligned with digital marketing
characteristics most closely - push strategy
associated with outbound - uses volume and repetition to spread word of
marketing existence
- associated with traditional and digital marketing
examples of owned media - blog
- social media account
- website
examples of paid media - display ads
- social media ads
- retargeting
,examples of earned media - mentions
- word of mouth promotion
- reviews
what is outbound marketing? a brand advertiser pushing out a message to a
specified target audience with the objective to
drive awareness of a product or service
features of SEO - traffic is free
- results take time
features of ppc - traffic is paid
- results can be in minutes
match components of seo with 1. technical - non-content related onsite activities
correct activity: 2. off-page - gaining external links
1. technical 3. on-page - content and keyword targeting
2. off-page
3. on-page
non-content related onsite
activities
content and keyword targeting
gaining external links
indexing is the process of adding low value content and duplicate content
web pages to a search engine's
database. what are common
reasons for pages not being placed
into the index?
, match each step that a search 1. ranking - sorting the position of search results
engine follows to an activity that based on search parameters
happens during it 2. crawling - discovering a website's themes and
topics
1. ranking 3. indexing - registering a page in a search
2. crawling engine's database
3. indexing
registering a page in a search
engine's database
sorting the position of search
results based on search parameters
discovering a website's themes and
topics
match the examples to the correct transactional - buy coca cola merch online
keyword type: navigational - cocacola.com
informational - how is coca cola made
transactional -
navigational -
informational -
how is coca cola made
buy coca cola merch online
cocacola.com
why is it important to set seo - they encourage buy in from stake holders
objectives? - they help to formulate seo strategy
- they ensure objectives are met
types of objectives for transactional transactional: ecommerce & lead generation
businesses and non-transactional non-transactional: brand awareness & traffic
MOST TESTED QUESTIONS AND VERIFIED
SOLUTIONS/GET IT 100% ACCURATE!! 2026!!
Save
Terms in this set (131)
what is digital marketing the use of new media or digital technology to
achieve marketing and business goals
characteristics most closely - pull strategy
associated with inbound marketing - attracts leads by providing helpful content
- closely aligned with digital marketing
characteristics most closely - push strategy
associated with outbound - uses volume and repetition to spread word of
marketing existence
- associated with traditional and digital marketing
examples of owned media - blog
- social media account
- website
examples of paid media - display ads
- social media ads
- retargeting
,examples of earned media - mentions
- word of mouth promotion
- reviews
what is outbound marketing? a brand advertiser pushing out a message to a
specified target audience with the objective to
drive awareness of a product or service
features of SEO - traffic is free
- results take time
features of ppc - traffic is paid
- results can be in minutes
match components of seo with 1. technical - non-content related onsite activities
correct activity: 2. off-page - gaining external links
1. technical 3. on-page - content and keyword targeting
2. off-page
3. on-page
non-content related onsite
activities
content and keyword targeting
gaining external links
indexing is the process of adding low value content and duplicate content
web pages to a search engine's
database. what are common
reasons for pages not being placed
into the index?
, match each step that a search 1. ranking - sorting the position of search results
engine follows to an activity that based on search parameters
happens during it 2. crawling - discovering a website's themes and
topics
1. ranking 3. indexing - registering a page in a search
2. crawling engine's database
3. indexing
registering a page in a search
engine's database
sorting the position of search
results based on search parameters
discovering a website's themes and
topics
match the examples to the correct transactional - buy coca cola merch online
keyword type: navigational - cocacola.com
informational - how is coca cola made
transactional -
navigational -
informational -
how is coca cola made
buy coca cola merch online
cocacola.com
why is it important to set seo - they encourage buy in from stake holders
objectives? - they help to formulate seo strategy
- they ensure objectives are met
types of objectives for transactional transactional: ecommerce & lead generation
businesses and non-transactional non-transactional: brand awareness & traffic
