COBA FINAL EXAM QUESTIONS AND ANSWERS GRADED A+
__________ is what the customer is willing to pay. ANS >> Value
Imagine that you own a manufacturing shop. You've discovered that
recently there has been an overproduction of a key ingredient in your
main business process so you plan to "shop around" for the best price.
Based on the model presented in the question above, this situation is
known as _________________. ANS >> bargaining power of
customers
One of your classmates found that there has been an "explosion" in the
3 Vs of financial data. What kind of data is being described? ANS >>
Big Data
,COBA FINAL EXAM
Time and place where a retail transaction is completed ANS >> Point of
Sale
Contain a chip that can store a considerable amount of information
ANS >> Smart Card
Some e-commerce is conducted, but primary business is carried out in
the physical world ANS >> Clicks-and-Mortar
Servicing customers, collaborating with business partners and
performing electronic transactions within an organization ANS >> E-
Business
Process of buying, selling, transferring or exchanging products, services
or information via computer networks, including the Internet ANS >> E-
Commerce
Sellers are organizations and buyers are individuals ANS >> B2C
Two individuals or an individual and a business can transfer funds
without using a credit card. ANS >> Person-to-Person Payment
Organizations are both sellers and buyers ANS >> B2B
, COBA FINAL EXAM
Individual sells products or services to other individuals. Etsy.com is an
example. ANS >> C2C
Customers can purchase products from Target by walking into a physical
store and by ordering from their online store. Which type of business
presence do they have? ANS >> Clicks and Mortar
Wal-Mart is typically associated with which of the following competitive
strategies? ANS >> Cost Leader
What does Wal-Mart advertise as its competitive advantage? ANS >>
Lower prices than competitors
When Carey was in Richmond and used her cell phone to search for a
Starbucks store, the results showed Richmond-based locations. When
she was in Fairfax, the results showed Fairfax-based locations. Starbucks
is using a _____________ mobile marketing strategy. ANS >> location-
based
What term means, "Too big to work on common computers and
software"? ANS >> Volume
What term means, "Multiple formats, often unstructured, and
according to a study, "the biggest factor that's leading companies to big
data solutions.'"? ANS >> Variety