MKT 100 2025 Final Exam - Principles of
Marketing Practice Questions
, NUMBER OF PAGES INCLUDING THE COVERPAGE: 18
1. A complete mix of benefits that a brand or product can offer to a customer
is its
A. Unique selling proposition
B. Value proposition
C. Positioning
D. Niche
2. From the following, choose a set of psychological factors most likely to influence a
consumer’s buying decisions.
A. Culture, subculture, social class
B. Motivation, perception, learning
C. Reference group, family, status
D. All the above
3. Which of the following correctly describes marketing?
A. A product centred approach in business operations and meeting customer requirements
B. A production centred approach in business operations and meeting customer
requirements
C. A consumer centred approach in business operations and meeting customer
requirements
D. A selling centred approach in business operations and meeting customer requirements
4. A business that effectively meets its objectives but inefficiently is likely to
A. Survive
B. Thrive
C. Die quickly
D. Die slowly
5. Hospitality service cannot be stored for later sale and cannot be stored for future.
Unused service lost revenue for that day. This is an example of
A. Service intangibility
B. Service inseparability
C. Service perishability
D. Service variability
6. Which of the following is incorrect about the marketing process?
A. It begins with understanding customers’ needs and wants
B. It ends with building profitable relationships with customers
C. It includes designing marketing programs that deliver customer value
, D. It concludes by capturing value from customers to achieve profits
7. Most marketers aim at achieving both effectiveness and efficiency in
business and satisfying markets. Effectiveness and efficiency represent
A. Doing things right with fewer resources
B. Doing the right thing
C. Doing the right thing with fewer resources
D. Doing things right
8. During peak periods of the day, a customer notices that most bank tellers
at her favourite branch cater to service needs in a rush and often moody.
Off peak days the same bank tellers are attentive and very polite. This
shows in service provision.
A. Separability
B. Variability
C. Intangibility
D. Perishability
9. In marketing, human needs shaped by culture and personality become
A. Demand
B. Wants
C. Exchanges
D. Needs
10. Corning Glass supplies tough and pleasant looking laptop screens to computer
manufacturers such as Apple, Samsung, and HP. However, Corning Glass
promotional efforts are directed to end consumers with its ‘Tough yet beautiful’
campaign. The firm believes in boosting business through end consumers.
Which business market characteristic best represents Corning Glass promotional
efforts?
A. Business buyers are few but larger
B. Business demand is inelastic
C. Business buying process is formalised
D. Business demand is derived demand
11. Psychographic segmentation can be based on
A. Social class
B. Ethnicity
C. Personality
D. Age
12. When overstocked or inventories are reaching sell by dates, most retailers
resort to orientation in marketing their goods.
A. Production
B. Product
Marketing Practice Questions
, NUMBER OF PAGES INCLUDING THE COVERPAGE: 18
1. A complete mix of benefits that a brand or product can offer to a customer
is its
A. Unique selling proposition
B. Value proposition
C. Positioning
D. Niche
2. From the following, choose a set of psychological factors most likely to influence a
consumer’s buying decisions.
A. Culture, subculture, social class
B. Motivation, perception, learning
C. Reference group, family, status
D. All the above
3. Which of the following correctly describes marketing?
A. A product centred approach in business operations and meeting customer requirements
B. A production centred approach in business operations and meeting customer
requirements
C. A consumer centred approach in business operations and meeting customer
requirements
D. A selling centred approach in business operations and meeting customer requirements
4. A business that effectively meets its objectives but inefficiently is likely to
A. Survive
B. Thrive
C. Die quickly
D. Die slowly
5. Hospitality service cannot be stored for later sale and cannot be stored for future.
Unused service lost revenue for that day. This is an example of
A. Service intangibility
B. Service inseparability
C. Service perishability
D. Service variability
6. Which of the following is incorrect about the marketing process?
A. It begins with understanding customers’ needs and wants
B. It ends with building profitable relationships with customers
C. It includes designing marketing programs that deliver customer value
, D. It concludes by capturing value from customers to achieve profits
7. Most marketers aim at achieving both effectiveness and efficiency in
business and satisfying markets. Effectiveness and efficiency represent
A. Doing things right with fewer resources
B. Doing the right thing
C. Doing the right thing with fewer resources
D. Doing things right
8. During peak periods of the day, a customer notices that most bank tellers
at her favourite branch cater to service needs in a rush and often moody.
Off peak days the same bank tellers are attentive and very polite. This
shows in service provision.
A. Separability
B. Variability
C. Intangibility
D. Perishability
9. In marketing, human needs shaped by culture and personality become
A. Demand
B. Wants
C. Exchanges
D. Needs
10. Corning Glass supplies tough and pleasant looking laptop screens to computer
manufacturers such as Apple, Samsung, and HP. However, Corning Glass
promotional efforts are directed to end consumers with its ‘Tough yet beautiful’
campaign. The firm believes in boosting business through end consumers.
Which business market characteristic best represents Corning Glass promotional
efforts?
A. Business buyers are few but larger
B. Business demand is inelastic
C. Business buying process is formalised
D. Business demand is derived demand
11. Psychographic segmentation can be based on
A. Social class
B. Ethnicity
C. Personality
D. Age
12. When overstocked or inventories are reaching sell by dates, most retailers
resort to orientation in marketing their goods.
A. Production
B. Product
