CPPM Chapter 12 – Healthcare Practice Management Review (study guide and exam
preparation material)
What is the most effective source of building business in an established primary care setting?
a. Direct mail marketing
b. Word of mouth referrals
c. TV and radio ads
d. Holding a health fair in your community - correct answer ✔✔b. Word of mouth referrals
As the manager of a practice, you have been asked to work on a marketing plan. Where do you
start?
a. Visit events in the local community and hand out a product (such as hand sanitizer) with the
practice's logo on it to create brand awareness.
b. Verify the practice has the right people and culture, has good processes and systems, and
provides quality services desired by the surrounding community.
c. Train the receptionist on people skills to warmly welcome new patients.
d. Place an ad in the local paper. - correct answer ✔✔b. Verify the practice has the right people
and culture, has good processes and systems, and provides quality services desired by the
surrounding community.
It's important that members of the insurance plans you participate with have access to your
practice information. What would you do to make sure your exposure to insurance plan
members is maximized?
a. Obtain a list of the members and call them
b. Make sure your practice information is in the insurance directories
c. Obtain a list of the members and do a mass mailing
preparation material)
What is the most effective source of building business in an established primary care setting?
a. Direct mail marketing
b. Word of mouth referrals
c. TV and radio ads
d. Holding a health fair in your community - correct answer ✔✔b. Word of mouth referrals
As the manager of a practice, you have been asked to work on a marketing plan. Where do you
start?
a. Visit events in the local community and hand out a product (such as hand sanitizer) with the
practice's logo on it to create brand awareness.
b. Verify the practice has the right people and culture, has good processes and systems, and
provides quality services desired by the surrounding community.
c. Train the receptionist on people skills to warmly welcome new patients.
d. Place an ad in the local paper. - correct answer ✔✔b. Verify the practice has the right people
and culture, has good processes and systems, and provides quality services desired by the
surrounding community.
It's important that members of the insurance plans you participate with have access to your
practice information. What would you do to make sure your exposure to insurance plan
members is maximized?
a. Obtain a list of the members and call them
b. Make sure your practice information is in the insurance directories
c. Obtain a list of the members and do a mass mailing
