3. Strategiekeuzes
Corporate Strategy 2KMO en 2ION – AJ 2025 - 2026
Steven Martens
, Inhoud
Inhoud......................................................................................................................................................2
3. Strategiekeuzes....................................................................................................................................3
3.1 Generieke concurrentiestrategie van Porter ("Generic Strategies")................................................3
3.2 Klantwaardestrategie ven Treacy & Wiersema ("The Strategic Triangle")......................................8
3.3 Groeistrategieën van Ansoff ("Ansoff Matrix")...............................................................................11
2/15 Corporate Strategy – Strategiekeuzes © 2024 Arteveldehogeschool
Corporate Strategy 2KMO en 2ION – AJ 2025 - 2026
Steven Martens
, Inhoud
Inhoud......................................................................................................................................................2
3. Strategiekeuzes....................................................................................................................................3
3.1 Generieke concurrentiestrategie van Porter ("Generic Strategies")................................................3
3.2 Klantwaardestrategie ven Treacy & Wiersema ("The Strategic Triangle")......................................8
3.3 Groeistrategieën van Ansoff ("Ansoff Matrix")...............................................................................11
2/15 Corporate Strategy – Strategiekeuzes © 2024 Arteveldehogeschool