MKT 352 Ch. 6 & 7 Question and
answers correctly solved 2025/2026
Area Sampling - correct answer ✔A form of cluster sampling in which the clusters are formed by
geographic designations.
Census - correct answer ✔The researcher attempts to question or observe all the members of a
defined target population.
Central Limit Theorem (CLT) - correct answer ✔The sampling distribution derived from a simple
random sample will be approximately normally distributed.
Cluster Sampling - correct answer ✔A probability sampling method in which the sampling units are
divided into mutually exclusive and collectively exhaustive subpopulations, called clusters.
Convenience Sampling - correct answer ✔A nonprobability sampling method in which samples are
drawn at the convenience of the researcher.
Defined Target Population - correct answer ✔The complete set of elements identified for investigation.
Disproportionately Stratified Sampling - correct answer ✔A stratified sampling method in which the
size of each stratum is independent of its relative size in the population.
Judgement Sampling - correct answer ✔A nonprobability sampling method in which participants are
selected according to an experienced individual's belief that they will meet the requirements of the
study.
, Nonprobability Sampling - correct answer ✔Sampling designs in which the probability of selection of
each sampling unit is not known. The selection of sampling units is based on the judgment of the
researcher and may or may not be representative of the target population.
Nonsampling Error - correct answer ✔A bias that occurs in a research study regardless of whether a
sample or census is used.
Population - correct answer ✔The identifiable set of elements of interest to the researcher and
pertinent to the information problem.
Precision - correct answer ✔The acceptable amount of error in the sample estimate.
Probability Sampling - correct answer ✔Each sampling unit in the defined target population has a
known probability of being selected for the sample.
Proportionately Stratified Sampling - correct answer ✔A stratified sampling method in which each
stratum is dependent on its size relative to the population.
Quota Sampling - correct answer ✔A nonprobability sampling method in which participants are
selected according to prespecified quotas regarding demographics, attitudes, behaviors, or some other
criteria.
Sampling - correct answer ✔Selection of a small number of elements from a larger defined target
group of elements and expecting that the information gathered from the small group will allow
judgments to be made about the larger group.
Sampling Error - correct answer ✔Any type of bias that is attributable to mistakes in either drawing a
sample or determining the sample size.
Sampling Frame - correct answer ✔The list of all eligible sampling units.
answers correctly solved 2025/2026
Area Sampling - correct answer ✔A form of cluster sampling in which the clusters are formed by
geographic designations.
Census - correct answer ✔The researcher attempts to question or observe all the members of a
defined target population.
Central Limit Theorem (CLT) - correct answer ✔The sampling distribution derived from a simple
random sample will be approximately normally distributed.
Cluster Sampling - correct answer ✔A probability sampling method in which the sampling units are
divided into mutually exclusive and collectively exhaustive subpopulations, called clusters.
Convenience Sampling - correct answer ✔A nonprobability sampling method in which samples are
drawn at the convenience of the researcher.
Defined Target Population - correct answer ✔The complete set of elements identified for investigation.
Disproportionately Stratified Sampling - correct answer ✔A stratified sampling method in which the
size of each stratum is independent of its relative size in the population.
Judgement Sampling - correct answer ✔A nonprobability sampling method in which participants are
selected according to an experienced individual's belief that they will meet the requirements of the
study.
, Nonprobability Sampling - correct answer ✔Sampling designs in which the probability of selection of
each sampling unit is not known. The selection of sampling units is based on the judgment of the
researcher and may or may not be representative of the target population.
Nonsampling Error - correct answer ✔A bias that occurs in a research study regardless of whether a
sample or census is used.
Population - correct answer ✔The identifiable set of elements of interest to the researcher and
pertinent to the information problem.
Precision - correct answer ✔The acceptable amount of error in the sample estimate.
Probability Sampling - correct answer ✔Each sampling unit in the defined target population has a
known probability of being selected for the sample.
Proportionately Stratified Sampling - correct answer ✔A stratified sampling method in which each
stratum is dependent on its size relative to the population.
Quota Sampling - correct answer ✔A nonprobability sampling method in which participants are
selected according to prespecified quotas regarding demographics, attitudes, behaviors, or some other
criteria.
Sampling - correct answer ✔Selection of a small number of elements from a larger defined target
group of elements and expecting that the information gathered from the small group will allow
judgments to be made about the larger group.
Sampling Error - correct answer ✔Any type of bias that is attributable to mistakes in either drawing a
sample or determining the sample size.
Sampling Frame - correct answer ✔The list of all eligible sampling units.
