Exam- MKT 352 ch 7 Question and
answers already passed 2025/2026
state of being - correct answer ✔_________ is when the research problem requires relevant info and
verifiable facts about the physical, demographic, or socioeconomic characteristics; ex. Sex, age, income
level, height, weight or color of eyes
what are the 4 basic levels of scales? - correct answer ✔1. state of being
2. state of mind
3. state of behavior
4. state of intention
state of mind - correct answer ✔_______ are responses or info representing a person's cognitive
thinking, metal attributes, or emotional feelings about an object and are not directly observable or
available through external sources; ex personality traits, attitudes, feelings, perceptions, beliefs,
product/service brand preferences
state of behavior - correct answer ✔______ are responses or info that represent an individual's objects
or organizations observable current actions/reactions or recorded past actions and reactions; ex asking
"how often do you eat lunch at x place?"
state of intention - correct answer ✔_______ are responses or info that represent an individuals or
orgs expressed likelihood of undertaking specified future behavioral actions/reactions; ex "how likely
are you to visit or buy a place or product
assignment property - correct answer ✔The use of unique descriptors to identify each object in a set
behavioral intention scale - correct answer ✔A special type of rating scale designed to capture the
likelihood that people will demonstrate some type of predictable behavior intent toward purchasing an
object or service in a future time fame
, construct - correct answer ✔An unobservable concept that is measured indirectly by a group of related
variables/ constructs are made up of a combination of several related indicator variables that together
define the concept being measured
construct development - correct answer ✔Is the process in which researcher identify characteristics
that define the concept being studied by the researcher
discriminatory power - correct answer ✔The scales ability to discriminate between the categorical scale
responses (points)
distance property - correct answer ✔Enables the researcher and respondent to identify, understand,
and express absolute differences between objects
interval scale - correct answer ✔A scale that can determine absolute differences between each scale
point
likert scale - correct answer ✔An ordinal scale format that asks respondents to indicate the extent to
which they agree or disagree with a series of mental belief or behavioral belief statements about a given
object
measurement - correct answer ✔The process of developing methods to systematically characterize or
quantify info about persons, events, ideas, or objects of interest
nominal scale - correct answer ✔classifies data into distinct categories in which no ranking is implied
order property - correct answer ✔Establishes "relative magnitudes" between the descriptors creating
hierarchical rank-order relationships among objects
answers already passed 2025/2026
state of being - correct answer ✔_________ is when the research problem requires relevant info and
verifiable facts about the physical, demographic, or socioeconomic characteristics; ex. Sex, age, income
level, height, weight or color of eyes
what are the 4 basic levels of scales? - correct answer ✔1. state of being
2. state of mind
3. state of behavior
4. state of intention
state of mind - correct answer ✔_______ are responses or info representing a person's cognitive
thinking, metal attributes, or emotional feelings about an object and are not directly observable or
available through external sources; ex personality traits, attitudes, feelings, perceptions, beliefs,
product/service brand preferences
state of behavior - correct answer ✔______ are responses or info that represent an individual's objects
or organizations observable current actions/reactions or recorded past actions and reactions; ex asking
"how often do you eat lunch at x place?"
state of intention - correct answer ✔_______ are responses or info that represent an individuals or
orgs expressed likelihood of undertaking specified future behavioral actions/reactions; ex "how likely
are you to visit or buy a place or product
assignment property - correct answer ✔The use of unique descriptors to identify each object in a set
behavioral intention scale - correct answer ✔A special type of rating scale designed to capture the
likelihood that people will demonstrate some type of predictable behavior intent toward purchasing an
object or service in a future time fame
, construct - correct answer ✔An unobservable concept that is measured indirectly by a group of related
variables/ constructs are made up of a combination of several related indicator variables that together
define the concept being measured
construct development - correct answer ✔Is the process in which researcher identify characteristics
that define the concept being studied by the researcher
discriminatory power - correct answer ✔The scales ability to discriminate between the categorical scale
responses (points)
distance property - correct answer ✔Enables the researcher and respondent to identify, understand,
and express absolute differences between objects
interval scale - correct answer ✔A scale that can determine absolute differences between each scale
point
likert scale - correct answer ✔An ordinal scale format that asks respondents to indicate the extent to
which they agree or disagree with a series of mental belief or behavioral belief statements about a given
object
measurement - correct answer ✔The process of developing methods to systematically characterize or
quantify info about persons, events, ideas, or objects of interest
nominal scale - correct answer ✔classifies data into distinct categories in which no ranking is implied
order property - correct answer ✔Establishes "relative magnitudes" between the descriptors creating
hierarchical rank-order relationships among objects
