MARK 3000 Chapter 11 | Questions with 100%
Correct Answers | Verified | Latest Update 2026
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Practice questions for this set
Learn 1 /7 Study with Learn
the one the consumer uses (toothpaste tube)
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1 tertiary package 2 secondary package
3 primary package 4 secondary packaging
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Terms in this set (43)
Core customer value actual product and associated services
, Actual product brand name, quality level, packaging,
features/design
Associated services (augmented financing, product warranty, product support
services)
consumer products products and services used by people for their
personal use
4 types of consumer products specialty, shopping, convenience, unsought
specialty products products which customers express have a strong
preference
- high priced and buyers do not use much time to
compare against other products
- ex: sports cars, wedding gowns
shopping products products which consumers will spend a fair amount
of time comparing alternatives
- ex: furniture and certain apparel
Convenience products products for which consumer is not willing to
expend any effort to evaluate prior to purchase
- ex: sugar, laundry detergent, pencils
unsought products products that consumers either do not typically
think of buying, do not know about, or would not
buy under normal circumstances
- ex: diamond rings, funeral services
product mix the complete set of all products and services
offered by a firm
Correct Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
the one the consumer uses (toothpaste tube)
Choose an answer
1 tertiary package 2 secondary package
3 primary package 4 secondary packaging
Don't know?
Terms in this set (43)
Core customer value actual product and associated services
, Actual product brand name, quality level, packaging,
features/design
Associated services (augmented financing, product warranty, product support
services)
consumer products products and services used by people for their
personal use
4 types of consumer products specialty, shopping, convenience, unsought
specialty products products which customers express have a strong
preference
- high priced and buyers do not use much time to
compare against other products
- ex: sports cars, wedding gowns
shopping products products which consumers will spend a fair amount
of time comparing alternatives
- ex: furniture and certain apparel
Convenience products products for which consumer is not willing to
expend any effort to evaluate prior to purchase
- ex: sugar, laundry detergent, pencils
unsought products products that consumers either do not typically
think of buying, do not know about, or would not
buy under normal circumstances
- ex: diamond rings, funeral services
product mix the complete set of all products and services
offered by a firm
