MKTG 6822 Final Exam with answers |\ |\ |\ |\ |\
Four Roles of Marketing Function - CORRECT ANSWERS
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✔✔1. Top-Line Leader|\ |\
2. Market Advocate
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3. Service Resource
|\ |\
4. Sales Support
|\ |\
C-Suite - CORRECT ANSWERS ✔✔The executive-level
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managers within a company, which may include the chief
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executive officer (CEO), chief financial officer (CFO), chief
|\ |\ |\ |\ |\ |\ |\ |\
operating officer (COO), and chief information officer
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(CIO).
Chief Marketing Officer (CMO) - CORRECT ANSWERS ✔✔A
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C-level corporate executive responsible for activities in an
|\ |\ |\ |\ |\ |\ |\
organization that have to do with creating,
|\ |\ |\ |\ |\ |\ |\ |\
communicating and delivering offerings that have value |\ |\ |\ |\ |\ |\ |\
for customers, clients or business partners.
|\ |\ |\ |\ |\
Outside-In Organization - CORRECT ANSWERS |\ |\ |\ |\ |\
✔✔Evolution of market-driven organizations. |\ |\ |\
, Metrics - CORRECT ANSWERS ✔✔A method of measuring
|\ |\ |\ |\ |\ |\ |\ |\
something, or the results obtained from this.
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Market-Driven Organization - CORRECT ANSWERS |\ |\ |\ |\ |\
✔✔Superior ability to understand, attract and satisfy
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customers at a profit. |\ |\ |\
Incentives - CORRECT ANSWERS ✔✔A payment or
|\ |\ |\ |\ |\ |\ |\
concession to stimulate greater output or investment.
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Culture - CORRECT ANSWERS ✔✔Generally accepted
|\ |\ |\ |\ |\ |\
beliefs and norms that guide the organization's day-to-
|\ |\ |\ |\ |\ |\ |\
day activities.
|\
Capabilities - CORRECT ANSWERS ✔✔Organizational
|\ |\ |\ |\ |\
processes that allow the firm to implement the four
|\ |\ |\ |\ |\ |\ |\ |\ |\
imperatives on a continual basis. |\ |\ |\ |\
Alignment with Market - CORRECT ANSWERS ✔✔Involves
|\ |\ |\ |\ |\ |\ |\
structure, metrics and incentives.
|\ |\ |\
Taking Action - CORRECT ANSWERS ✔✔Change in
|\ |\ |\ |\ |\ |\ |\
thinking.
Four Roles of Marketing Function - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\
✔✔1. Top-Line Leader|\ |\
2. Market Advocate
|\ |\
3. Service Resource
|\ |\
4. Sales Support
|\ |\
C-Suite - CORRECT ANSWERS ✔✔The executive-level
|\ |\ |\ |\ |\ |\
managers within a company, which may include the chief
|\ |\ |\ |\ |\ |\ |\ |\ |\
executive officer (CEO), chief financial officer (CFO), chief
|\ |\ |\ |\ |\ |\ |\ |\
operating officer (COO), and chief information officer
|\ |\ |\ |\ |\ |\ |\
(CIO).
Chief Marketing Officer (CMO) - CORRECT ANSWERS ✔✔A
|\ |\ |\ |\ |\ |\ |\ |\
C-level corporate executive responsible for activities in an
|\ |\ |\ |\ |\ |\ |\
organization that have to do with creating,
|\ |\ |\ |\ |\ |\ |\ |\
communicating and delivering offerings that have value |\ |\ |\ |\ |\ |\ |\
for customers, clients or business partners.
|\ |\ |\ |\ |\
Outside-In Organization - CORRECT ANSWERS |\ |\ |\ |\ |\
✔✔Evolution of market-driven organizations. |\ |\ |\
, Metrics - CORRECT ANSWERS ✔✔A method of measuring
|\ |\ |\ |\ |\ |\ |\ |\
something, or the results obtained from this.
|\ |\ |\ |\ |\ |\
Market-Driven Organization - CORRECT ANSWERS |\ |\ |\ |\ |\
✔✔Superior ability to understand, attract and satisfy
|\ |\ |\ |\ |\ |\ |\
customers at a profit. |\ |\ |\
Incentives - CORRECT ANSWERS ✔✔A payment or
|\ |\ |\ |\ |\ |\ |\
concession to stimulate greater output or investment.
|\ |\ |\ |\ |\ |\
Culture - CORRECT ANSWERS ✔✔Generally accepted
|\ |\ |\ |\ |\ |\
beliefs and norms that guide the organization's day-to-
|\ |\ |\ |\ |\ |\ |\
day activities.
|\
Capabilities - CORRECT ANSWERS ✔✔Organizational
|\ |\ |\ |\ |\
processes that allow the firm to implement the four
|\ |\ |\ |\ |\ |\ |\ |\ |\
imperatives on a continual basis. |\ |\ |\ |\
Alignment with Market - CORRECT ANSWERS ✔✔Involves
|\ |\ |\ |\ |\ |\ |\
structure, metrics and incentives.
|\ |\ |\
Taking Action - CORRECT ANSWERS ✔✔Change in
|\ |\ |\ |\ |\ |\ |\
thinking.
