Final Exam - MKTG 6822 questions with answers

Final Exam - MKTG 6822 questions with
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answers

Outside In - CORRECT ANSWERS ✔✔Standing in the
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customer's shoes and viewing everything the company
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does through the customer's eyes.
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Outside In - CORRECT ANSWERS ✔✔What can we do for
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the market? (Perspective of market)
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Outside In - CORRECT ANSWERS ✔✔Put customers first
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Outside In - CORRECT ANSWERS ✔✔Relentless deliver of
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value to customers
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Empty Chair Approach "Founder" - CORRECT ANSWERS
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✔✔Jeff Bezos |\




What is Empty Chair Approach? - CORRECT ANSWERS
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✔✔leaving chair open for 'customer' perspective
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(meetings, etc.) |\

, Inside Out - CORRECT ANSWERS ✔✔What can the market
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do for us?
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Inside Out - CORRECT ANSWERS ✔✔Sell solutions of
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products and services |\ |\




Inside Out Myopia - CORRECT ANSWERS ✔✔Subtle forces
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that encourage inside-out thinking and disconnect the
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business from its market. |\ |\ |\




positive reinforcement - CORRECT ANSWERS ✔✔Increase
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efficiency, quality improvement |\ |\




Competing priorities - CORRECT ANSWERS |\ |\ |\ |\ |\



✔✔stakeholders concerns can become more urgent than |\ |\ |\ |\ |\ |\ |\



those of the customers
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Contemporary strategy theories - CORRECT ANSWERS |\ |\ |\ |\ |\ |\



✔✔Capabilities or resource based view, improve and |\ |\ |\ |\ |\ |\ |\



exploit resources |\




Darwin in the enterprise - CORRECT ANSWERS
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✔✔Employee's inherent drive for self-preservation |\ |\ |\ |\