MCS 1000 CHAPTER 1 QUESTIONS AND ANSWERS
100% CORRECT.
Units such as manufacturers, retailers, and government agencies that buy
goods and services for their own use or for resale are referred to as Answer -
Organizational Buyers
Marketing should strive to satisfy consumer __________: Answer - needs and
wants
Of the more than 40,000 new consumable products, the percentage of new
consumable products that do not succeed in the long run is Answer - 94%
discovering and satisfying consumer needs Answer - The two central concerns
of marketing are __________.
Rio purchased some celery from the grocery store. By the time he arrived at
the cash register to pay for the celery, the elastic band around the
celery had broken. The elastic band would fall under which decision of the four
Ps of marketing? Answer - product
Goods were scarce and buyers were willing to accept virtually any goods that
were produced and make do with them as best
they could. Answer - Production Era
100% CORRECT.
Units such as manufacturers, retailers, and government agencies that buy
goods and services for their own use or for resale are referred to as Answer -
Organizational Buyers
Marketing should strive to satisfy consumer __________: Answer - needs and
wants
Of the more than 40,000 new consumable products, the percentage of new
consumable products that do not succeed in the long run is Answer - 94%
discovering and satisfying consumer needs Answer - The two central concerns
of marketing are __________.
Rio purchased some celery from the grocery store. By the time he arrived at
the cash register to pay for the celery, the elastic band around the
celery had broken. The elastic band would fall under which decision of the four
Ps of marketing? Answer - product
Goods were scarce and buyers were willing to accept virtually any goods that
were produced and make do with them as best
they could. Answer - Production Era
