Marketing MKT 100 Exam 1 Study Guide and Practice Questions
Target Market - correct answer ✔✔ Specific group of customers on whom an organization is
built upon.
Four P's - correct answer ✔✔ Product, Price, Promotion, Distribution
Marketing Mix - correct answer ✔✔ Built around four P's Controlled by firm to meet the needs
of customers within its target market.
Forms products can take - correct answer ✔✔ Goods, Services, Ideas
Price - correct answer ✔✔ Relates to decisions and actions associated with establishing pricing
objectives, policies, and determining product prices.
Promotion - correct answer ✔✔ Relates to activities used to inform individuals or groups about
the organization and its products
Product - correct answer ✔✔ Involves creating and modifying new and existing products as well
as eliminating those that do not satisfy
Distribution - correct answer ✔✔ Ensuring availability of products in desired quantities to
maximum number or target market customers possible
Forces of Marketing Environment - correct answer ✔✔ Competitive, Economics, Political, Legal,
Technological, Socio-Cultural
Target Market - correct answer ✔✔ Specific group of customers on whom an organization is
built upon.
Four P's - correct answer ✔✔ Product, Price, Promotion, Distribution
Marketing Mix - correct answer ✔✔ Built around four P's Controlled by firm to meet the needs
of customers within its target market.
Forms products can take - correct answer ✔✔ Goods, Services, Ideas
Price - correct answer ✔✔ Relates to decisions and actions associated with establishing pricing
objectives, policies, and determining product prices.
Promotion - correct answer ✔✔ Relates to activities used to inform individuals or groups about
the organization and its products
Product - correct answer ✔✔ Involves creating and modifying new and existing products as well
as eliminating those that do not satisfy
Distribution - correct answer ✔✔ Ensuring availability of products in desired quantities to
maximum number or target market customers possible
Forces of Marketing Environment - correct answer ✔✔ Competitive, Economics, Political, Legal,
Technological, Socio-Cultural
