Consumer Behavior Midterm Exam Test with Verified
Answers Graded A
The consumer decision process has seven major c. Prolonged
stages. Which of the following is not one of these d. A and B
stages? e. A, B, and C - ANSWER -c. Prolonged
a. Need recognition
b. Purchase
c. Information processing Which of the following is not an example of a
d. Divestment marketer-dominated source of information?
e. All the above are stages in the consumer decision a. Advertising
process - ANSWER -c. Information Processing b. Salespersons
c. Infomercials
d. Word-of-mouth communication
What is the first stage of the consumer decision e. All of these are examples of marketer-dominated
process? sources of information. - ANSWER -d. Word-of-
a. Internal search mouth communication
b. External search .
c. Pre-Purchase Evaluation
d. Purchase Which of the following is an example of a
e. None of the above - ANSWER -e. None of nonmarketer-dominated source of information?
the above a. Consumer Reports
b. Infomercials
c. Advertising
Need recognition occurs when a person perceives a d. Salespersons
difference between the ____ and the ____ state of e. None of these are examples of a nonmarketer-
affairs. dominated source of information. - ANSWER -a.
a. ideal; actual Consumer Reports
b. past; future
c. expected; obtained
d. primary; secondary Which of the following is not a stage of information
e. None of the above. - ANSWER -a. Ideal; processing?
actual a. Attention
b. Acceptance
c. Comprehension
Retrieving knowledge from memory is known as d. Emotion
____. Collecting information from peers, family, and e. All of these are stages in information processing. -
the marketplace is known as ____. ANSWER -d. Emotion
a. initial search; secondary search
b. internal search; external search
c. memory search; reference group search At what stage during information processing is the
d. thinking; searching message further analyzed against categories or
e. None of the above are correct. - ANSWER - meaning stored in memory?
b. Internal search; external search a. Retention
b. Attention
c. Exposure
Which of the following is not a component of the d. Comprehension
search stage in the consumer decision process e. Acceptance - ANSWER -d. Comprehension
model?
a. Internal
b. External The standards and specifications used to compare
,Consumer Behavior Midterm Exam Test with Verified
Answers Graded A
different products and brands are called:
a. salient attributes
b. determinant attributes The final stage in the consumer decision process
c. evaluative criteria model is
d. decision factors a. Need recognition
e. None of the above. - ANSWER -c. evaluative b. Search
criteria c. Pre-purchase evaluation
d. Post-purchase evaluation
e. Divestment - ANSWER -e. Divestment
____ occurs when the product performs as good as
consumers expected.
a. Post-consumption evaluation In the consumer decision process model, the ____
b. Satisfaction stage is where satisfaction with the product
c. Dissatisfaction experience is determined.
d. Post-purchase regret a. Need recognition
e. Cognitive dissonance - ANSWER -b. b. Search
Satisfaction c. Pre-purchase evaluation
d. Post-purchase evaluation
e. Divestment - ANSWER -d. Post-purchase
____ occurs when product performance falls short of evaluation
consumers' expectations.
a. Post-consumption evaluation
b. Satisfaction The CDP model cannot be used to:
c. Dissatisfaction a. identify relationships between variables that affect
d. Post-purchase regret consumer decision making
e. Cognitive dissonance - ANSWER -c. b. identify topics for additional research
Dissatisfaction c. develop and implement marketing mix strategies
d. A and B
e. The CDP can be used to do all of the above. -
____ occurs when consumers second guess their ANSWER -e.
purchase decisions. -identify relationships between variables that affect
a. Post-consumption evaluation consumers decision making
b. Satisfaction -identify topics for additional research
c. Dissatisfaction -develop and implement
d. Post-purchase regret (confusing response)
e. Cognitive dissonance (correct response) -
ANSWER -e. Cognitive dissonance (correct Which of the following is an option to consumers in
response) the divestment stage of the consumer decision
process model?
a. Disposal
What stage follows search in the consumer decision b. Recycling
process model? c. Remarketing
a. Need recognition d. A and B
b. Purchase e. A, B, and C - ANSWER -e. A, B, and C
c. Pre-purchase evaluation -Disposal
d. Post-purchase evaluation -Recycling
e. Divestment - ANSWER -c. Pre-purchase -Remarketing
evaluation
, Consumer Behavior Midterm Exam Test with Verified
Answers Graded A
d. habitual decision making
____ is an overall evaluation of an alternative. e. None of the above. - ANSWER -d. habitual
a. Motivation decision making
b. Knowledge
c. Attitude
d. Consumer resource For repeat purchases, the two main forms of
e. None of the above. - ANSWER -c. Attitude decision-making processes are ____ and ____.
a. repeated problem solving; brand loyalty
b. repeated problem solving; habitual decision-
Which of the following is not one of the making
environmental influences discussed in Chapter 3? c. habitual decision making; brand loyalty
a. Attitudes d. LPS; EPS
b. Culture e. brand loyalty; brand disloyalty - ANSWER -b.
c. Family repeated problem solving; habitual decision making
d. Personal influence
e. All of these are environmental influences
discussed in Chapter 3. - ANSWER -a. Impulse buying is characterized by all the following
Attitudes except:
a. a sudden desire
b. onset of conflict and struggle
____ is used in the study of consumer behavior and c. minimal objective evaluation
refers to the values, ideas, artifacts and other d. careful deliberation between alternatives
symbols that help individuals communicate, interpret e. lack of regard for consequences - ANSWER -
and evaluate as members of society. d. careful deliberation between alternatives
a. Culture
b. Social Class
c. Family Which of the following is likely to trigger an impulse
d. Personal influence purchase?
e. Situational influence - ANSWER -a. Culture a. product display
b. newspaper inserts advertising weekly price
specials
The most complex of the decision processes is: c. point-of-sale promotion
a. limited problem solving d. A and C
b. midrange problem solving e. A, B, and C - ANSWER -d. A and C
c. extended problem solving -Product Display
d. habitual decision making -Point of Sale Promotion
e. None of the above. - ANSWER -c. extended
problem solving
Which of the following factors influences the extent of
the problem-solving process during consumer
Consider the consumer making a purchase decision decision making?
in a particular product category for the very first time. a. Degree of involvement
In this situation, it would be impossible for the b. Degree of differentiation between alternatives
consumer to make the purchase decision using c. Amount of financial resources available
which of the following decision processes? d. A and B
a. limited problem solving e. A, B, and C - ANSWER -D. A&B
b. midrange problem solving -Degree of Involvement
c. extended problem solving -Degree of Differentiation
Answers Graded A
The consumer decision process has seven major c. Prolonged
stages. Which of the following is not one of these d. A and B
stages? e. A, B, and C - ANSWER -c. Prolonged
a. Need recognition
b. Purchase
c. Information processing Which of the following is not an example of a
d. Divestment marketer-dominated source of information?
e. All the above are stages in the consumer decision a. Advertising
process - ANSWER -c. Information Processing b. Salespersons
c. Infomercials
d. Word-of-mouth communication
What is the first stage of the consumer decision e. All of these are examples of marketer-dominated
process? sources of information. - ANSWER -d. Word-of-
a. Internal search mouth communication
b. External search .
c. Pre-Purchase Evaluation
d. Purchase Which of the following is an example of a
e. None of the above - ANSWER -e. None of nonmarketer-dominated source of information?
the above a. Consumer Reports
b. Infomercials
c. Advertising
Need recognition occurs when a person perceives a d. Salespersons
difference between the ____ and the ____ state of e. None of these are examples of a nonmarketer-
affairs. dominated source of information. - ANSWER -a.
a. ideal; actual Consumer Reports
b. past; future
c. expected; obtained
d. primary; secondary Which of the following is not a stage of information
e. None of the above. - ANSWER -a. Ideal; processing?
actual a. Attention
b. Acceptance
c. Comprehension
Retrieving knowledge from memory is known as d. Emotion
____. Collecting information from peers, family, and e. All of these are stages in information processing. -
the marketplace is known as ____. ANSWER -d. Emotion
a. initial search; secondary search
b. internal search; external search
c. memory search; reference group search At what stage during information processing is the
d. thinking; searching message further analyzed against categories or
e. None of the above are correct. - ANSWER - meaning stored in memory?
b. Internal search; external search a. Retention
b. Attention
c. Exposure
Which of the following is not a component of the d. Comprehension
search stage in the consumer decision process e. Acceptance - ANSWER -d. Comprehension
model?
a. Internal
b. External The standards and specifications used to compare
,Consumer Behavior Midterm Exam Test with Verified
Answers Graded A
different products and brands are called:
a. salient attributes
b. determinant attributes The final stage in the consumer decision process
c. evaluative criteria model is
d. decision factors a. Need recognition
e. None of the above. - ANSWER -c. evaluative b. Search
criteria c. Pre-purchase evaluation
d. Post-purchase evaluation
e. Divestment - ANSWER -e. Divestment
____ occurs when the product performs as good as
consumers expected.
a. Post-consumption evaluation In the consumer decision process model, the ____
b. Satisfaction stage is where satisfaction with the product
c. Dissatisfaction experience is determined.
d. Post-purchase regret a. Need recognition
e. Cognitive dissonance - ANSWER -b. b. Search
Satisfaction c. Pre-purchase evaluation
d. Post-purchase evaluation
e. Divestment - ANSWER -d. Post-purchase
____ occurs when product performance falls short of evaluation
consumers' expectations.
a. Post-consumption evaluation
b. Satisfaction The CDP model cannot be used to:
c. Dissatisfaction a. identify relationships between variables that affect
d. Post-purchase regret consumer decision making
e. Cognitive dissonance - ANSWER -c. b. identify topics for additional research
Dissatisfaction c. develop and implement marketing mix strategies
d. A and B
e. The CDP can be used to do all of the above. -
____ occurs when consumers second guess their ANSWER -e.
purchase decisions. -identify relationships between variables that affect
a. Post-consumption evaluation consumers decision making
b. Satisfaction -identify topics for additional research
c. Dissatisfaction -develop and implement
d. Post-purchase regret (confusing response)
e. Cognitive dissonance (correct response) -
ANSWER -e. Cognitive dissonance (correct Which of the following is an option to consumers in
response) the divestment stage of the consumer decision
process model?
a. Disposal
What stage follows search in the consumer decision b. Recycling
process model? c. Remarketing
a. Need recognition d. A and B
b. Purchase e. A, B, and C - ANSWER -e. A, B, and C
c. Pre-purchase evaluation -Disposal
d. Post-purchase evaluation -Recycling
e. Divestment - ANSWER -c. Pre-purchase -Remarketing
evaluation
, Consumer Behavior Midterm Exam Test with Verified
Answers Graded A
d. habitual decision making
____ is an overall evaluation of an alternative. e. None of the above. - ANSWER -d. habitual
a. Motivation decision making
b. Knowledge
c. Attitude
d. Consumer resource For repeat purchases, the two main forms of
e. None of the above. - ANSWER -c. Attitude decision-making processes are ____ and ____.
a. repeated problem solving; brand loyalty
b. repeated problem solving; habitual decision-
Which of the following is not one of the making
environmental influences discussed in Chapter 3? c. habitual decision making; brand loyalty
a. Attitudes d. LPS; EPS
b. Culture e. brand loyalty; brand disloyalty - ANSWER -b.
c. Family repeated problem solving; habitual decision making
d. Personal influence
e. All of these are environmental influences
discussed in Chapter 3. - ANSWER -a. Impulse buying is characterized by all the following
Attitudes except:
a. a sudden desire
b. onset of conflict and struggle
____ is used in the study of consumer behavior and c. minimal objective evaluation
refers to the values, ideas, artifacts and other d. careful deliberation between alternatives
symbols that help individuals communicate, interpret e. lack of regard for consequences - ANSWER -
and evaluate as members of society. d. careful deliberation between alternatives
a. Culture
b. Social Class
c. Family Which of the following is likely to trigger an impulse
d. Personal influence purchase?
e. Situational influence - ANSWER -a. Culture a. product display
b. newspaper inserts advertising weekly price
specials
The most complex of the decision processes is: c. point-of-sale promotion
a. limited problem solving d. A and C
b. midrange problem solving e. A, B, and C - ANSWER -d. A and C
c. extended problem solving -Product Display
d. habitual decision making -Point of Sale Promotion
e. None of the above. - ANSWER -c. extended
problem solving
Which of the following factors influences the extent of
the problem-solving process during consumer
Consider the consumer making a purchase decision decision making?
in a particular product category for the very first time. a. Degree of involvement
In this situation, it would be impossible for the b. Degree of differentiation between alternatives
consumer to make the purchase decision using c. Amount of financial resources available
which of the following decision processes? d. A and B
a. limited problem solving e. A, B, and C - ANSWER -D. A&B
b. midrange problem solving -Degree of Involvement
c. extended problem solving -Degree of Differentiation
