Marketing FINAL PREPARATION TEST 2026 QUESTIONS AND CORRECT ANSWERS GRADED A+

Marketing FINAL PREPARATION TEST
2026 QUESTIONS AND CORRECT ANSWERS
GRADED A+

● Promotion Mix. Answer: Paid Advertising
Publicity/Public Relations
Personal Selling
Promotion
Social Media


● Communication. Answer: The transfer of information from one entity
to another


● Communication Process. Answer: Sender
Encoding
Channel
Decoding
Receiver


● Communication Categories. Answer: Interpersonal Communication


Mass Communication

, ● True. Answer: Marketers are both senders and receivers of messages


● 4 Basic Tasks of Promotion. Answer: Inform
Persuade
Remind
Connect


● Informative Promotion. Answer: convert an existing need into a want
or to stimulate interest in a new product. It is more prevalent during the
early stages of the product life cycle


● Persuasive Promotion. Answer: designed to stimulate a purchase or an
action. It becomes the main promotion goal when the product enters the
growth stage of its life cycle.


● Reminder Promotion. Answer: is used to keep the product/brand
name in the public's mind. It is effective during the maturity cycle.


● Connecting. Answer: designed to form relationships with customers
and potential customers to encourage them to be brand advocates