CPP Exam for the LERN Conference with all Correct &
100% Verified Answers |Latest Version |Already
Graded A+
What is better Formula Pricing or Market Pricing? ✔Correct Answer-Market Pricing
When pricing, it is best to stay off of what type of numbers? ✔Correct Answer-Round numbers
Your Projected Income is $500, your Promotion Costs $50, your Production costs $200 and your Class
Fee is $50. What is your go/no-go number? ✔Correct Answer-4. (Go/No-Go Point=Production
Cost/Class Fee)
If you have a course priced at $100, what are your two best price options? ✔Correct Answer-$95
and $125
What is NOT a pricing strategy? ✔Correct Answer-Formula price
What are the "Three Big Costs?" ✔Correct Answer-Promotion, Production, Administration
What are the ideal Direct Costs and Operating Margin percentages? ✔Correct Answer-60%/40%
What is the ideal Overall Cancellation Rate? ✔Correct Answer-15%
Your Registrations Generated is 3,000, your Classes Offered is 200 and your Classes Cancelled is 50.
What is your Average Participants per Class? ✔Correct Answer-20. (Registrations/Active
Classes=Average Participants)
What do you start with when building a budget? ✔Correct Answer-Income
Average Participants per Class Formula: ✔Correct Answer-Total Students/Total Active
Classes=Average Participants per Class
Average Class Fee Formula: ✔Correct Answer-Total Class Income/Total Students=Average Class Fee
Cancellation Rate Formula: ✔Correct Answer-Cancelled Classes/Total Classes Offered=Cancellation
Rate
Formulas for Determining Number of Classes to Offer per Subcategory: ✔Correct Answer-Income
Goal/Average Fee= Registrations Required
Registrations Required/Average Students per Class= Classes to Run
Classes to Run/(100%-Cancellation Rate)= Classes to Offer
Your Average Participants is 10, your Average Fee is $100 and your Cancellation Rate is 20%. If your
Income Goal is $200,000, how many classes do you need to offer? ✔Correct Answer-250
, A Course Programmer should dedicate time to building a curriculum...True or False? ✔Correct
Answer-False
How many stages in the LERN Needs Assessment Model? ✔Correct Answer-8
Surveying for best course price is NOT a good strategy...True or False? ✔Correct Answer-True
What describes a Cash Cow? ✔Correct Answer-"Met expectations"
What is the primary goal of marketing? ✔Correct Answer-To establish a positive image
Your USP (unique selling proposition) is something staff decide...True or False? ✔Correct Answer-
False
What is the ideal number of primary market segments? ✔Correct Answer-7
What promotion method should utilize the greatest percentage of your marketing budget?
✔Correct Answer-Direct mail
The first mailing of your printed catalog should be received how many weeks prior to the start of
classes? ✔Correct Answer-5 weeks
When doings needs assessment it is always best and fair to talk to people who are not presently
participating...True or False? ✔Correct Answer-False
What are the three central uses of needs assessment? ✔Correct Answer-Who, What, How
What survey method gets the highest response rate? ✔Correct Answer-Survey that are handed out
in class
What types of survey questions get the highest response rate? ✔Correct Answer-Closed-ended
What should you not forget to collect if you want to have an effective survey? ✔Correct Answer-
Customer data
What is the ideal repeat rate range? ✔Correct Answer-30-50%
Think of participants as: ✔Correct Answer-Customers
If you cannot get someone to register, what should you make sure to do? ✔Correct Answer-Get
them on your mailing list
The best strategy to give a customer who has cancelled their registration? ✔Correct Answer-Try
giving them a credit toward a future class instead of a refund
Being customer-centric means you are focused on eliminating: ✔Correct Answer-Roadblocks
The first "A" in the AIDA Principle stands for what part of your catalog? ✔Correct Answer-Front
and back cover
A course description should be how many words? ✔Correct Answer-40-120 words
100% Verified Answers |Latest Version |Already
Graded A+
What is better Formula Pricing or Market Pricing? ✔Correct Answer-Market Pricing
When pricing, it is best to stay off of what type of numbers? ✔Correct Answer-Round numbers
Your Projected Income is $500, your Promotion Costs $50, your Production costs $200 and your Class
Fee is $50. What is your go/no-go number? ✔Correct Answer-4. (Go/No-Go Point=Production
Cost/Class Fee)
If you have a course priced at $100, what are your two best price options? ✔Correct Answer-$95
and $125
What is NOT a pricing strategy? ✔Correct Answer-Formula price
What are the "Three Big Costs?" ✔Correct Answer-Promotion, Production, Administration
What are the ideal Direct Costs and Operating Margin percentages? ✔Correct Answer-60%/40%
What is the ideal Overall Cancellation Rate? ✔Correct Answer-15%
Your Registrations Generated is 3,000, your Classes Offered is 200 and your Classes Cancelled is 50.
What is your Average Participants per Class? ✔Correct Answer-20. (Registrations/Active
Classes=Average Participants)
What do you start with when building a budget? ✔Correct Answer-Income
Average Participants per Class Formula: ✔Correct Answer-Total Students/Total Active
Classes=Average Participants per Class
Average Class Fee Formula: ✔Correct Answer-Total Class Income/Total Students=Average Class Fee
Cancellation Rate Formula: ✔Correct Answer-Cancelled Classes/Total Classes Offered=Cancellation
Rate
Formulas for Determining Number of Classes to Offer per Subcategory: ✔Correct Answer-Income
Goal/Average Fee= Registrations Required
Registrations Required/Average Students per Class= Classes to Run
Classes to Run/(100%-Cancellation Rate)= Classes to Offer
Your Average Participants is 10, your Average Fee is $100 and your Cancellation Rate is 20%. If your
Income Goal is $200,000, how many classes do you need to offer? ✔Correct Answer-250
, A Course Programmer should dedicate time to building a curriculum...True or False? ✔Correct
Answer-False
How many stages in the LERN Needs Assessment Model? ✔Correct Answer-8
Surveying for best course price is NOT a good strategy...True or False? ✔Correct Answer-True
What describes a Cash Cow? ✔Correct Answer-"Met expectations"
What is the primary goal of marketing? ✔Correct Answer-To establish a positive image
Your USP (unique selling proposition) is something staff decide...True or False? ✔Correct Answer-
False
What is the ideal number of primary market segments? ✔Correct Answer-7
What promotion method should utilize the greatest percentage of your marketing budget?
✔Correct Answer-Direct mail
The first mailing of your printed catalog should be received how many weeks prior to the start of
classes? ✔Correct Answer-5 weeks
When doings needs assessment it is always best and fair to talk to people who are not presently
participating...True or False? ✔Correct Answer-False
What are the three central uses of needs assessment? ✔Correct Answer-Who, What, How
What survey method gets the highest response rate? ✔Correct Answer-Survey that are handed out
in class
What types of survey questions get the highest response rate? ✔Correct Answer-Closed-ended
What should you not forget to collect if you want to have an effective survey? ✔Correct Answer-
Customer data
What is the ideal repeat rate range? ✔Correct Answer-30-50%
Think of participants as: ✔Correct Answer-Customers
If you cannot get someone to register, what should you make sure to do? ✔Correct Answer-Get
them on your mailing list
The best strategy to give a customer who has cancelled their registration? ✔Correct Answer-Try
giving them a credit toward a future class instead of a refund
Being customer-centric means you are focused on eliminating: ✔Correct Answer-Roadblocks
The first "A" in the AIDA Principle stands for what part of your catalog? ✔Correct Answer-Front
and back cover
A course description should be how many words? ✔Correct Answer-40-120 words
