King David Victory Park High School
RAQUEL LEAH NATHAN
TOPIC: IS SOCIAL MEDIA THE NEW
MARKET?
by Unknown Author is licensed under
BUSINESS STUDIES ORT
CENTRE NUMBER: 1070
2019
TEACHER: MR A. MUREWA
1
, TABLE OF CONTENTS
PAGE NUMBER
INTRODUCTION……………………………………… 3
REVIEW OF LITERATURE……………………………4
METHODOLOGY………………………………………10
ANALYSIS, INTERPRETATION AND
DISCUSSION OF FINDINGS…………………………11
GLOSSARY …………………………………………….31
CONCLUSION…………………………………………..33
BIBLIOGRAPHY………………………………………..34
APPENDIX……………………………………………….35
2
,INTRODUCTION
Social media includes websites and applications that enable users to create and share
content or to participate in social networking [Hudson, M. (2019). What is Social Media?
The Balance Small Business. Available at: https://www.thebalancesmb.com/what-is-social-
media-2890301] his topic’s objective will be exploring if social media is really the new
market to make individuals aware of what showing authenticity, communicating authority,
growing affordability on social media, can do for one’s business, and the many
opportunities it can entail.
Social media marketing is the use of social media platforms and websites to promote a
product or service.
This topic is extremely relevant, yet many people don’t understand its importance, nor are
exposed to the many benefits and advantages of social media. Since we are living in the
21st century, it is fascinating to see how the world has progressed due to technology, and
social media has become increasingly relevant in how it has assisted businesses in
various ways. It is therefore essential to see the value and merit of utilizing this
phenomenal tool for businesses, amongst many other things, which is at our exposure.
There will be a more profound comprehension and understanding of this area, and will be
achieved through primary data illustration and interpretation, which will give a clear view of
the primary, as well as secondary research that is used.
By researching this topic, readers will gain an even stronger and clearer stance around
social media and marketing. Areas of research and content included, will be identifying the
appropriate target market; signing up for various social media platforms; reaching the
customers, and letting them know one’s business exists; posting relevant content; how to
listen to customers in order to make the business work; specializing the business’s
presence will be explored to assist people to use social media to market a business.
The benefits of marketing through social media will be discussed, such as increased brand
recognition and improved brand loyalty to name a few.
Newly developed research will be discussed on how to reach millennials through social
media. A millennial is a person reaching young adulthood in the early 21 st. [Hudson, M.
(2019). What is Social Media? The Balance Small Business. Available at:
https://www.thebalancesmb.com/what-is-social-media-2890301 [Assessed 5 May 2019].
Top social media market entry strategy tips will be explored too as well as reasons why
businesses need social media marketing and why it is important for businesses to utilize it.
It will be understood as to why social media is a central ‘’ meeting’’ place where
conversations happen and where relationships are built, being a fantastic platform for a
business to engage in.
Exploring how social media helps make it easier to create personal connections and bonds
with its followers will be excluded.
By researching this topic, individuals will become very mindful of the necessary platform,
that is social media. The reason this topic is most appropriate for exploration is that it holds
a major space in our new developing world of today, technologically and commercially.
3
, Review of Literature
There is much research in the area of marketing, specifically through social media which
acts as a main platform through marketing means.
SOURCE 1
Title: ‘’The Top 10 Benefits of Social Media Marketing’’
Author: J De Mers
Source: Forbes
Date of publication: 11th August 2014
Date accessed: 5 May 2019
Summary
The social media networks act as channels for a brand’s content. It is easily
available for new customers, makes people aware and is distinguishable for existing
customers. Companies should use social media as it connects them with their
target audience.
All posts on social media are an opportunity for customers to adapt and change.
When a following is built up, the company will have access to new, recent and old
customers and will be able to network with all of them.
People want to utilize social media for testimonials for products bought or services
had. When the brand name is posted, new audience members will want to follow it
for updates.
If you can dedicate at least one hour a day to developing your content and
syndication strategy, you could start seeing the results of your efforts. Paid
advertising through Facebook and Twitter is relatively cheap, depending on the
goals of the company.
Social media gives the organization an opportunity to attain valuable information
about what their customers are attracted to and how they conduct themselves,
through social listening. The business can monitor user comments to see how
people perceive the business. The business can find a textbook combination to
generate profit.
Validity
This source is valid because it was written by the founder and CEO of
‘AudienceBloom’ – a Seattle-based marketing and social media agency, in which he
states 10 legitimate benefits out of many, regarding the advantages of utilizing
social media for one’s business through social media marketing.
4
RAQUEL LEAH NATHAN
TOPIC: IS SOCIAL MEDIA THE NEW
MARKET?
by Unknown Author is licensed under
BUSINESS STUDIES ORT
CENTRE NUMBER: 1070
2019
TEACHER: MR A. MUREWA
1
, TABLE OF CONTENTS
PAGE NUMBER
INTRODUCTION……………………………………… 3
REVIEW OF LITERATURE……………………………4
METHODOLOGY………………………………………10
ANALYSIS, INTERPRETATION AND
DISCUSSION OF FINDINGS…………………………11
GLOSSARY …………………………………………….31
CONCLUSION…………………………………………..33
BIBLIOGRAPHY………………………………………..34
APPENDIX……………………………………………….35
2
,INTRODUCTION
Social media includes websites and applications that enable users to create and share
content or to participate in social networking [Hudson, M. (2019). What is Social Media?
The Balance Small Business. Available at: https://www.thebalancesmb.com/what-is-social-
media-2890301] his topic’s objective will be exploring if social media is really the new
market to make individuals aware of what showing authenticity, communicating authority,
growing affordability on social media, can do for one’s business, and the many
opportunities it can entail.
Social media marketing is the use of social media platforms and websites to promote a
product or service.
This topic is extremely relevant, yet many people don’t understand its importance, nor are
exposed to the many benefits and advantages of social media. Since we are living in the
21st century, it is fascinating to see how the world has progressed due to technology, and
social media has become increasingly relevant in how it has assisted businesses in
various ways. It is therefore essential to see the value and merit of utilizing this
phenomenal tool for businesses, amongst many other things, which is at our exposure.
There will be a more profound comprehension and understanding of this area, and will be
achieved through primary data illustration and interpretation, which will give a clear view of
the primary, as well as secondary research that is used.
By researching this topic, readers will gain an even stronger and clearer stance around
social media and marketing. Areas of research and content included, will be identifying the
appropriate target market; signing up for various social media platforms; reaching the
customers, and letting them know one’s business exists; posting relevant content; how to
listen to customers in order to make the business work; specializing the business’s
presence will be explored to assist people to use social media to market a business.
The benefits of marketing through social media will be discussed, such as increased brand
recognition and improved brand loyalty to name a few.
Newly developed research will be discussed on how to reach millennials through social
media. A millennial is a person reaching young adulthood in the early 21 st. [Hudson, M.
(2019). What is Social Media? The Balance Small Business. Available at:
https://www.thebalancesmb.com/what-is-social-media-2890301 [Assessed 5 May 2019].
Top social media market entry strategy tips will be explored too as well as reasons why
businesses need social media marketing and why it is important for businesses to utilize it.
It will be understood as to why social media is a central ‘’ meeting’’ place where
conversations happen and where relationships are built, being a fantastic platform for a
business to engage in.
Exploring how social media helps make it easier to create personal connections and bonds
with its followers will be excluded.
By researching this topic, individuals will become very mindful of the necessary platform,
that is social media. The reason this topic is most appropriate for exploration is that it holds
a major space in our new developing world of today, technologically and commercially.
3
, Review of Literature
There is much research in the area of marketing, specifically through social media which
acts as a main platform through marketing means.
SOURCE 1
Title: ‘’The Top 10 Benefits of Social Media Marketing’’
Author: J De Mers
Source: Forbes
Date of publication: 11th August 2014
Date accessed: 5 May 2019
Summary
The social media networks act as channels for a brand’s content. It is easily
available for new customers, makes people aware and is distinguishable for existing
customers. Companies should use social media as it connects them with their
target audience.
All posts on social media are an opportunity for customers to adapt and change.
When a following is built up, the company will have access to new, recent and old
customers and will be able to network with all of them.
People want to utilize social media for testimonials for products bought or services
had. When the brand name is posted, new audience members will want to follow it
for updates.
If you can dedicate at least one hour a day to developing your content and
syndication strategy, you could start seeing the results of your efforts. Paid
advertising through Facebook and Twitter is relatively cheap, depending on the
goals of the company.
Social media gives the organization an opportunity to attain valuable information
about what their customers are attracted to and how they conduct themselves,
through social listening. The business can monitor user comments to see how
people perceive the business. The business can find a textbook combination to
generate profit.
Validity
This source is valid because it was written by the founder and CEO of
‘AudienceBloom’ – a Seattle-based marketing and social media agency, in which he
states 10 legitimate benefits out of many, regarding the advantages of utilizing
social media for one’s business through social media marketing.
4
