GB 350 Final Exam Study Guide: Key
Marketing Concepts Questions
Complete With Verified Answers
\.Marketing philosophies/orientations - ANSWERS✔-Ways companies think about
and approach marketing (like focusing on the product, the customer, or society).
\.Marketing goals - ANSWERS✔-What a company wants to achieve through
marketing (like increasing sales or building customer loyalty).
\.Customer relationship stages - ANSWERS✔-The steps a customer goes through
with a brand—awareness, interest, purchase, loyalty, and advocacy.
\.Strategic frameworks - ANSWERS✔-Tools like Ansoff's Matrix, Innovation Matrix,
and BCG Matrix that help plan marketing strategies.
\.Competitive advantage - ANSWERS✔-What makes a company better than others
(like lower prices or better quality).
\.The marketing plan - ANSWERS✔-A roadmap that outlines a company's
marketing goals and how to achieve them.
, \.Self-regulation - ANSWERS✔-When businesses make their own rules to stay
ethical without government forcing them.
\.ESG & conscious consumerism - ANSWERS✔-ESG = Environmental, Social, and
Governance; conscious consumers care about these things when choosing brands.
\.B-corps - ANSWERS✔-Businesses certified for being socially and environmentally
responsible.
\.Code of ethics/company culture - ANSWERS✔-The company's rules and values
that guide behavior.
\.International trade concepts - ANSWERS✔-Basic ideas like GDP (total value of
goods/services a country makes).
\.Methods of entering the international marketplace - ANSWERS✔-Ways to sell in
other countries (exporting, partnering, building stores).
\.Factors influencing trade decisions - ANSWERS✔-Things like culture, politics, and
economy that affect doing business globally.
\.Consumer behavior - ANSWERS✔-How people make decisions about what to
buy.
Marketing Concepts Questions
Complete With Verified Answers
\.Marketing philosophies/orientations - ANSWERS✔-Ways companies think about
and approach marketing (like focusing on the product, the customer, or society).
\.Marketing goals - ANSWERS✔-What a company wants to achieve through
marketing (like increasing sales or building customer loyalty).
\.Customer relationship stages - ANSWERS✔-The steps a customer goes through
with a brand—awareness, interest, purchase, loyalty, and advocacy.
\.Strategic frameworks - ANSWERS✔-Tools like Ansoff's Matrix, Innovation Matrix,
and BCG Matrix that help plan marketing strategies.
\.Competitive advantage - ANSWERS✔-What makes a company better than others
(like lower prices or better quality).
\.The marketing plan - ANSWERS✔-A roadmap that outlines a company's
marketing goals and how to achieve them.
, \.Self-regulation - ANSWERS✔-When businesses make their own rules to stay
ethical without government forcing them.
\.ESG & conscious consumerism - ANSWERS✔-ESG = Environmental, Social, and
Governance; conscious consumers care about these things when choosing brands.
\.B-corps - ANSWERS✔-Businesses certified for being socially and environmentally
responsible.
\.Code of ethics/company culture - ANSWERS✔-The company's rules and values
that guide behavior.
\.International trade concepts - ANSWERS✔-Basic ideas like GDP (total value of
goods/services a country makes).
\.Methods of entering the international marketplace - ANSWERS✔-Ways to sell in
other countries (exporting, partnering, building stores).
\.Factors influencing trade decisions - ANSWERS✔-Things like culture, politics, and
economy that affect doing business globally.
\.Consumer behavior - ANSWERS✔-How people make decisions about what to
buy.
