GB 350 EXAM 3 COMPLETE QUESTIONS
WITH 100% CORRECT ANSWERS
Product
Everything, both favorable and unfavorable, that a person receives in an
exchange for Tangible good, service, and idea. Products are part of
the Customer experience.
Touchpoints
any point of interaction between the potential/current customer and
the organization
Intended use
major distinguishing factor
Business product
Used to manufacture other goods or services, to facilitate an
organization's operations, or to resell to other customers. EX- Instagram
business or creator account
Consumer product
, bought to satisfy an individual's personal wants or needs. EX- Instagram
personal account. The distinguished difference between a business
product and consumer product is intended use !!!
Convenience product
Relative inexpensive and merits little shopping effort.
- Often a matter of routine response behavior
- Often requires wide distribution to sell sufficient quantities to meet
profit goals
Shopping product
requires comparison shopping because
1) usually more expensive than convenience product
2) and found in fewer stores
Homogeneous
basically similar (limited variability of decision criteria)
Heterogeneous
Essentially different (diverse decision criteria)
Specialty product
extensive decision-making item
- purchased less frequently than shopping products
- typically higher price points
- often long-term use implications (ex boats)
Unsought product
buyer does not actively seek
WITH 100% CORRECT ANSWERS
Product
Everything, both favorable and unfavorable, that a person receives in an
exchange for Tangible good, service, and idea. Products are part of
the Customer experience.
Touchpoints
any point of interaction between the potential/current customer and
the organization
Intended use
major distinguishing factor
Business product
Used to manufacture other goods or services, to facilitate an
organization's operations, or to resell to other customers. EX- Instagram
business or creator account
Consumer product
, bought to satisfy an individual's personal wants or needs. EX- Instagram
personal account. The distinguished difference between a business
product and consumer product is intended use !!!
Convenience product
Relative inexpensive and merits little shopping effort.
- Often a matter of routine response behavior
- Often requires wide distribution to sell sufficient quantities to meet
profit goals
Shopping product
requires comparison shopping because
1) usually more expensive than convenience product
2) and found in fewer stores
Homogeneous
basically similar (limited variability of decision criteria)
Heterogeneous
Essentially different (diverse decision criteria)
Specialty product
extensive decision-making item
- purchased less frequently than shopping products
- typically higher price points
- often long-term use implications (ex boats)
Unsought product
buyer does not actively seek
