GB 350 SG EXAM QUESTIONS AND
ANSWERS
Which of the following is an overall goal of marketing according to the lectures? Please
select all that apply - Correct Answers -Create/ exchange value
Meet organizational objectives
Quaker, a well known breakfast products maker, reformulated its flavored instant
oatmeal. The reformulated oatmeal would... - Correct Answers -Not be considered a
new product
Which of the following is NOT a goal of promotions, according to the lecture? - Correct
Answers -Generate
According to the FTC's truth in advertising endorsement guidelines which of the
following endorsers would NOT need to disclose their relationship with the company
when promoted - Correct Answers -All of these endorsers would need to disclose their
relationship with the company when promoting the companies products
After a lawn-mowing provider increased the prices of its services from $10hour to
$20hour, the owner noticed that fewer people were hiring his company to mow their
lawns. Mowing services is - Correct Answers -Elastic
Many successful retailers require manufacturers to pay ____ in exchange for carrying
the manufacturer's products and placing them in appealing positions on the shelves -
Correct Answers -Slotting Fees
A marketing software company offers a 7-day trial to potential customers. Once the trial
period ends, the potential customer has the option of continuing the paid software. The
promotional tactic is known as an______ - Correct Answers -Self-liquidating premium
Which of the following statement BEST represents how marketers should approach
delighting customers, according to the lectures? - Correct Answers -It may be risky to
delight customers in a way that you cannot repeat because doing so can raise minimum
expectations for satisfaction
Which of the following would NOT be considered consumer behaviors, according to the
lectures? - Correct Answers -All of these would be considered consumer behavior
Will is looking for a new car that has the following features, used, has leather seats, and
costs less than $30,000. Will visits a car dealership and finds that there is not a car
, available but there is a used car with leather seats that costs $35,000 instead. What
type of alternative model did Will use? - Correct Answers -Compensatory
ESG marketing involves integrating values about which of the following into an
organization's marketing strategy. - Correct Answers -Environmental, social,
governance
Sherry takes a vacation for one week each year. She enjoys getting away from the
stress of everyday life and relaxing. What kind of value does taking a vacation provide?
- Correct Answers -Hedonic
A tractor and yard equipment trade association has an annual trade show. For a $2,000
fee, tractor and yard equipment sellers can set up displays during the show and talk
with yard equipment sellers using by exhibiting their products at the trade show? -
Correct Answers -Paid Media
The government of Fauna place a maximum order of 300 tons for coconut oil imports
between July 1, 2020 and Sept 20, 2020. The government of Faunas is using an__. -
Correct Answers -Absolute Quota
According to the BCG Matrix, Brand/SBus with high market share dominance and low
growth are known as___ - Correct Answers -Cash Cows
Marcus changes his LinkedIn profile from a picture of wearing casual clothing to a
picture of him wearing a business suit. He does this because he wants potential job
opportunities. What concept is Marcus trying to achieve by changing his picture? -
Correct Answers -Desired social self-concept
Which of the following would affect the accuracy of sales revenue in the business
analysis phase of the new product development process? - Correct Answers -All of the
above
Which of the following would NOT be considered a source of new product ideas? -
Correct Answers -All of the above would be considered sources of new product ideas.
Which of the following types of digital media can social media platforms belong to? -
Correct Answers -social media can be owned, paid, and or earned media, depending on
the marketers strategy
When plant based meat companies life beyond meat first entered the market, they
generally charged a high introductory price for their products with the goals of lowering.
- Correct Answers -Price Skimming
Warby Parker sets a low price in the introductory stages of the market offering $95
prescription glasses, with plan to achieve a large customer base at a lower price and/or
ANSWERS
Which of the following is an overall goal of marketing according to the lectures? Please
select all that apply - Correct Answers -Create/ exchange value
Meet organizational objectives
Quaker, a well known breakfast products maker, reformulated its flavored instant
oatmeal. The reformulated oatmeal would... - Correct Answers -Not be considered a
new product
Which of the following is NOT a goal of promotions, according to the lecture? - Correct
Answers -Generate
According to the FTC's truth in advertising endorsement guidelines which of the
following endorsers would NOT need to disclose their relationship with the company
when promoted - Correct Answers -All of these endorsers would need to disclose their
relationship with the company when promoting the companies products
After a lawn-mowing provider increased the prices of its services from $10hour to
$20hour, the owner noticed that fewer people were hiring his company to mow their
lawns. Mowing services is - Correct Answers -Elastic
Many successful retailers require manufacturers to pay ____ in exchange for carrying
the manufacturer's products and placing them in appealing positions on the shelves -
Correct Answers -Slotting Fees
A marketing software company offers a 7-day trial to potential customers. Once the trial
period ends, the potential customer has the option of continuing the paid software. The
promotional tactic is known as an______ - Correct Answers -Self-liquidating premium
Which of the following statement BEST represents how marketers should approach
delighting customers, according to the lectures? - Correct Answers -It may be risky to
delight customers in a way that you cannot repeat because doing so can raise minimum
expectations for satisfaction
Which of the following would NOT be considered consumer behaviors, according to the
lectures? - Correct Answers -All of these would be considered consumer behavior
Will is looking for a new car that has the following features, used, has leather seats, and
costs less than $30,000. Will visits a car dealership and finds that there is not a car
, available but there is a used car with leather seats that costs $35,000 instead. What
type of alternative model did Will use? - Correct Answers -Compensatory
ESG marketing involves integrating values about which of the following into an
organization's marketing strategy. - Correct Answers -Environmental, social,
governance
Sherry takes a vacation for one week each year. She enjoys getting away from the
stress of everyday life and relaxing. What kind of value does taking a vacation provide?
- Correct Answers -Hedonic
A tractor and yard equipment trade association has an annual trade show. For a $2,000
fee, tractor and yard equipment sellers can set up displays during the show and talk
with yard equipment sellers using by exhibiting their products at the trade show? -
Correct Answers -Paid Media
The government of Fauna place a maximum order of 300 tons for coconut oil imports
between July 1, 2020 and Sept 20, 2020. The government of Faunas is using an__. -
Correct Answers -Absolute Quota
According to the BCG Matrix, Brand/SBus with high market share dominance and low
growth are known as___ - Correct Answers -Cash Cows
Marcus changes his LinkedIn profile from a picture of wearing casual clothing to a
picture of him wearing a business suit. He does this because he wants potential job
opportunities. What concept is Marcus trying to achieve by changing his picture? -
Correct Answers -Desired social self-concept
Which of the following would affect the accuracy of sales revenue in the business
analysis phase of the new product development process? - Correct Answers -All of the
above
Which of the following would NOT be considered a source of new product ideas? -
Correct Answers -All of the above would be considered sources of new product ideas.
Which of the following types of digital media can social media platforms belong to? -
Correct Answers -social media can be owned, paid, and or earned media, depending on
the marketers strategy
When plant based meat companies life beyond meat first entered the market, they
generally charged a high introductory price for their products with the goals of lowering.
- Correct Answers -Price Skimming
Warby Parker sets a low price in the introductory stages of the market offering $95
prescription glasses, with plan to achieve a large customer base at a lower price and/or
