GB 350 FINAL OLE MISS EXAM QUESTIONS
AND ANSWERS
Organizations who won the prestigious Baldridge award are recognized for approaching
marketing with a ___________ perspective.
a. Total Business
b. Planned processes
c. Digital consumer
d. Mass Media - Correct Answers -Total Business
Which of the following is an obstacle that organizations with societal orientations might
face, according to the lecture? Select all that apply
a. Meeting customer performance expectations
b. Justifying premium prices
c. Getting Legal approval to engage in societal programs
d. Finding customers who care about societal programs - Correct Answers -a. Meeting
customer performance expectations
b. Justifying premium prices
Jane purchases a coat that is 30% off on sale at a local clothing retailer that promotes a
30-day return policy. When she gets home and tries the coat on with her other clothes.
Jane realizes that she does not really like the fit. She takes the coat back to the retailer,
but the customer service employee says that the 30 day return policy does not apply to
sale items. Jane is furious that this information was not provided to her at the time of
purchase. What condition for exchange did the retailer not meet?
a. Face-to-face interaction
b. Clear communication and delivery of terms
c. Freedom to accept or reject the offer
d. At least two parties involved - Correct Answers -Clear communication and delivery of
terms
A salesperson for a tractor manufacturer is meeting, with a potential customer, a tractor
retailer in a new market. The salesperson spends most of the conversation talking about
the tractor's features-size, color, and price-instead of focusing on the tractor's benefits-
long life compared to other tractor competitors and positive reviews that previous
customers have provided. What concept describes the salesperson's ineffective
approach?
,a. Tunnel Vision
b. Marketing Myopia
c. Low viewline
d. Facing value - Correct Answers -Marketing Myopia
Many Amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. What customer stage
would the subscription option be seeking to optimize?
a. Retention
b. Expansion
c. Adoption
d. Advocacy - Correct Answers -Retention
Magic Makers sells children's magicians kits. Each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of their
experience with the company's products. Customers can also watch Magic Maker's
youtube videos to see magic trick demonstrations. Magic Makers is trying to optimize
what customer process?
a. Adoption
b. Advocacy
c. Expansion
d. Retention - Correct Answers -b. Advocacy
Companies with market orientations/philosophies tend to rely on aggressive promotions
to achieve high sales
True
False - Correct Answers -False
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each
brand is associated with a particular dog breed. (e.g. Boxy Browns coffee is associated
with boxers). Better Place Brands donates 20% of all product sales to charitable
organizations for the namesake dog breed. What type of orientation/philosophy does
better place brands have?
a. Societal
b. Sales
c. Production
d. Market - Correct Answers -Societal
Vivint is a company that sells solar panels for home energy sourcing and management.
Over the past few years, customers complained that the company's salespeople were
engaging in aggressive promotion to sell the products instead of truly helping
customers. For example, Vivint sold a 25 year old solar panel contract to a 91 year old
woman who died a month after the contract was signed. What type of orientation-
philosophy do these com[lainst describe?
a. Sales
, b. Societal
c. Market
d. Production - Correct Answers -Sales
Which of the following is an overall goal of marketing, according to the lectures? Please
select all that apply
a. Make everyone a customer
b. Create Value
c. Meet organization objectives
d. Generate high revenues - Correct Answers -b. Create Value
c. Meet organization objectives
When conducting a SWOT/situation analyst market should consider _____ which are
______ factors that can influence marketing strategy.
a. Weaknesses, internal
b. Threats, internal
c. Opportunities, internal
d. Strengths; external - Correct Answers -Weaknesses, internal
Strategic planning is typically only required when the company wants to design a new
product.
True
False - Correct Answers -False
Pet Shed is a pet grooming business that offers a loyalty program to its customers.
Program members earn points toward a free grooming service for each completed
transaction. After 6 grooming transactions are completed. The members has enough
points for a free grooming service as long as the service is redeemed withing the next 3
months. The loyalty program is to encourage existing customers to buy more of the
company's existing grooming services. Based on this scenario. Pet Shed is engaging in
which strategy from Ansoff's opportunity matrix?
a. Diversification
b. Market penetration
c. Market development
d. Product development. - Correct Answers -Market penetration
Which of the following is NOT part of the implementation stage of the marketing plan?
Establishing timelines
Gaining acceptance from those involved
SWOT/Situation analysis
All of these are components of the implementation stage of the marketing plan. -
Correct Answers -SWOT/Situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a
business customer who purchases 20 boxes will pay the same amount per box as an
AND ANSWERS
Organizations who won the prestigious Baldridge award are recognized for approaching
marketing with a ___________ perspective.
a. Total Business
b. Planned processes
c. Digital consumer
d. Mass Media - Correct Answers -Total Business
Which of the following is an obstacle that organizations with societal orientations might
face, according to the lecture? Select all that apply
a. Meeting customer performance expectations
b. Justifying premium prices
c. Getting Legal approval to engage in societal programs
d. Finding customers who care about societal programs - Correct Answers -a. Meeting
customer performance expectations
b. Justifying premium prices
Jane purchases a coat that is 30% off on sale at a local clothing retailer that promotes a
30-day return policy. When she gets home and tries the coat on with her other clothes.
Jane realizes that she does not really like the fit. She takes the coat back to the retailer,
but the customer service employee says that the 30 day return policy does not apply to
sale items. Jane is furious that this information was not provided to her at the time of
purchase. What condition for exchange did the retailer not meet?
a. Face-to-face interaction
b. Clear communication and delivery of terms
c. Freedom to accept or reject the offer
d. At least two parties involved - Correct Answers -Clear communication and delivery of
terms
A salesperson for a tractor manufacturer is meeting, with a potential customer, a tractor
retailer in a new market. The salesperson spends most of the conversation talking about
the tractor's features-size, color, and price-instead of focusing on the tractor's benefits-
long life compared to other tractor competitors and positive reviews that previous
customers have provided. What concept describes the salesperson's ineffective
approach?
,a. Tunnel Vision
b. Marketing Myopia
c. Low viewline
d. Facing value - Correct Answers -Marketing Myopia
Many Amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. What customer stage
would the subscription option be seeking to optimize?
a. Retention
b. Expansion
c. Adoption
d. Advocacy - Correct Answers -Retention
Magic Makers sells children's magicians kits. Each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of their
experience with the company's products. Customers can also watch Magic Maker's
youtube videos to see magic trick demonstrations. Magic Makers is trying to optimize
what customer process?
a. Adoption
b. Advocacy
c. Expansion
d. Retention - Correct Answers -b. Advocacy
Companies with market orientations/philosophies tend to rely on aggressive promotions
to achieve high sales
True
False - Correct Answers -False
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each
brand is associated with a particular dog breed. (e.g. Boxy Browns coffee is associated
with boxers). Better Place Brands donates 20% of all product sales to charitable
organizations for the namesake dog breed. What type of orientation/philosophy does
better place brands have?
a. Societal
b. Sales
c. Production
d. Market - Correct Answers -Societal
Vivint is a company that sells solar panels for home energy sourcing and management.
Over the past few years, customers complained that the company's salespeople were
engaging in aggressive promotion to sell the products instead of truly helping
customers. For example, Vivint sold a 25 year old solar panel contract to a 91 year old
woman who died a month after the contract was signed. What type of orientation-
philosophy do these com[lainst describe?
a. Sales
, b. Societal
c. Market
d. Production - Correct Answers -Sales
Which of the following is an overall goal of marketing, according to the lectures? Please
select all that apply
a. Make everyone a customer
b. Create Value
c. Meet organization objectives
d. Generate high revenues - Correct Answers -b. Create Value
c. Meet organization objectives
When conducting a SWOT/situation analyst market should consider _____ which are
______ factors that can influence marketing strategy.
a. Weaknesses, internal
b. Threats, internal
c. Opportunities, internal
d. Strengths; external - Correct Answers -Weaknesses, internal
Strategic planning is typically only required when the company wants to design a new
product.
True
False - Correct Answers -False
Pet Shed is a pet grooming business that offers a loyalty program to its customers.
Program members earn points toward a free grooming service for each completed
transaction. After 6 grooming transactions are completed. The members has enough
points for a free grooming service as long as the service is redeemed withing the next 3
months. The loyalty program is to encourage existing customers to buy more of the
company's existing grooming services. Based on this scenario. Pet Shed is engaging in
which strategy from Ansoff's opportunity matrix?
a. Diversification
b. Market penetration
c. Market development
d. Product development. - Correct Answers -Market penetration
Which of the following is NOT part of the implementation stage of the marketing plan?
Establishing timelines
Gaining acceptance from those involved
SWOT/Situation analysis
All of these are components of the implementation stage of the marketing plan. -
Correct Answers -SWOT/Situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a
business customer who purchases 20 boxes will pay the same amount per box as an
