GB 350 FINAL EXAM PRACTICE
QUESTIONS AND ANSWERS
Allyn buying an iPhone because her friends have one - Correct Answers -late majority
What do concept tests do? - Correct Answers -they evaluate consumer reactions to
product ideas before a prototype exists
Vintage cars selling at high prices - Correct Answers -they have a niche demand
Customer onboarding is - Correct Answers -when a brand is helping new customers
learn how to use the product correctly
New Fleet Feet store in oxford would be apart of what marketing channel - Correct
Answers -Retail channel
Rue21 relying on only specific mall location - Correct Answers -sales orientation
Retailers require manufactures to pay - Correct Answers -slotting fees
FTC endorsement guidelines do not require disclosure from - Correct Answers -a
person with no connection to the brand
What is not a goal of promotion - Correct Answers -to reduce production costs
General Mills promoting their cereal through ads is an example of - Correct Answers -
pull strategy
What are the main factors of the communication process - Correct Answers -Encoding
and receiver
Website lets users read 5 articles for free then requires a subscription - Correct
Answers -Freemium model
Product lines offer all benefits except - Correct Answers -increased advertising costs
Reason retailers invest in private labels - Correct Answers -higher profit margins
QUESTIONS AND ANSWERS
Allyn buying an iPhone because her friends have one - Correct Answers -late majority
What do concept tests do? - Correct Answers -they evaluate consumer reactions to
product ideas before a prototype exists
Vintage cars selling at high prices - Correct Answers -they have a niche demand
Customer onboarding is - Correct Answers -when a brand is helping new customers
learn how to use the product correctly
New Fleet Feet store in oxford would be apart of what marketing channel - Correct
Answers -Retail channel
Rue21 relying on only specific mall location - Correct Answers -sales orientation
Retailers require manufactures to pay - Correct Answers -slotting fees
FTC endorsement guidelines do not require disclosure from - Correct Answers -a
person with no connection to the brand
What is not a goal of promotion - Correct Answers -to reduce production costs
General Mills promoting their cereal through ads is an example of - Correct Answers -
pull strategy
What are the main factors of the communication process - Correct Answers -Encoding
and receiver
Website lets users read 5 articles for free then requires a subscription - Correct
Answers -Freemium model
Product lines offer all benefits except - Correct Answers -increased advertising costs
Reason retailers invest in private labels - Correct Answers -higher profit margins
