Edrftgyihu jiuh
Critical Media Studies:
ST
An Introduction, 2nd
Edition
UV
TEST BANK
IA
_A
Brian L. Ott
PP
Robert L. Mack
────────────────────────────────────────────────────
RO
Comprehensive Test Bank for Instructors
and Students
VE
||| ||| || ||| || | || ||| | || ||| |
9781118553978
© Brian L. Ott & Robert L. Mack. All rights reserved.
D?
Reproduction or distribution without permission is
prohibited.
© MEDGEEK
, Edrftgyihu jiuh
Critical Media Studies: An Introduction — Complete Test
Bank
Brian L. Ott and Robert L. Mack
ISBN: 9781118553978
ST
Chapter 1: Introducing Critical Media Studies
Chapter 2: Marxist Analysis
UV
Chapter 3: Organizational Analysis
Chapter 4: Pragmatic Analysis
Chapter 5: Rhetorical Analysis
Chapter 6: Cultural Analysis
Chapter 7: Psychoanalytic Analysis
IA
Chapter 8: Feminist Analysis
Chapter 9: Queer Analysis
Chapter 10: Reception Analysis
_A
Chapter 11: Sociological Analysis
Chapter 12: Erotic Analysis
Chapter 13: Ecological Analysis
PP
RO
VE
D?
© MEDGEEK
, Test Bank Chapter 1: Introduction to Critical Media Studies
MATCHING
Instructors will need to randomize the order of terms when constructing an exam.
1. medium e. ‘middle’, or that which comes between two things
ST
2. mass media i. technologies that reach a large, distant, anonymous audience
3. postmodernity b. historical period characterized by the rise of informationalism
4. convergence g. tendency of media to share a common, integrated platform
UV
5. mobility j. capacity of an object to be moved from place to place with ease
6. fragmentation c. splintering of audiences into highly specialized taste cultures
7. globalization h. set of forces that threaten the autonomy of the nation-state
8. simulation f. the generation by models of a real without origin or reality
IA
9. socialization a. process that shapes both what and how we know
10. theory d. an ‘optic’ or way of seeing, explaining, and interpreting
_A
MULTIPLE CHOICE
1. Which of the following ways of acquiring knowledge involves direct sensory experience?
a. somatic
PP
b. symbolic
c. episodic
d. thematic
2. Medius, the Latin word for medium, means which of the following?
RO
a. communication
b. technology
c. middle
d. mass
3. Which set of terms best characterizes the audience for mass media?
VE
a. large, distant, and specified
b. large, distant, and anonymous
c. large, immediate, and specified
d. large, immediate, and anonymous
D?
4. Who invented movable-type, mechanical printing in 1450?
a. Thomas Edison
b. Benjamin Franklin
, c. Philo T. Farnsworth
d. Johannes Gutenberg
5. Who is credited with applying for the first television patent in 1927?
a. Thomas Edison
b. Benjamin Franklin
c. Philo T. Farnsworth
d. Johannes Gutenberg
ST
6. What is that name for the historical epoch that began to emerge in the 1960s?
a. Paleozoic
b. capitalism
c. industrialism
d. postmodernity
UV
7. Which of the following is not a characteristic of postmodernity?
a. customization
b. manufacturing
c. informationalism
d. flexible accumulation
IA
8. Which of the following concepts is associated with de-massification?
a. convergence
b. fragmentation
_A
c. globalization
d. simulation
9. Which of the following concepts accounts for the increasing specialization of media content?
a. convergence
PP
b. fragmentation
c. globalization
d. simulation
10. Which of the following concepts describes the hybridization of formerly distinct media?
RO
a. convergence
b. fragmentation
c. globalization
d. simulation
11. Which of the following concepts represents a challenge to the autonomy of the nation-state?
VE
e. convergence
f. fragmentation
g. globalization
h. simulation
D?
12. Which concept describes the media’s capacity to shape both what and how audiences know?
a. simulation
b. globalization
Critical Media Studies:
ST
An Introduction, 2nd
Edition
UV
TEST BANK
IA
_A
Brian L. Ott
PP
Robert L. Mack
────────────────────────────────────────────────────
RO
Comprehensive Test Bank for Instructors
and Students
VE
||| ||| || ||| || | || ||| | || ||| |
9781118553978
© Brian L. Ott & Robert L. Mack. All rights reserved.
D?
Reproduction or distribution without permission is
prohibited.
© MEDGEEK
, Edrftgyihu jiuh
Critical Media Studies: An Introduction — Complete Test
Bank
Brian L. Ott and Robert L. Mack
ISBN: 9781118553978
ST
Chapter 1: Introducing Critical Media Studies
Chapter 2: Marxist Analysis
UV
Chapter 3: Organizational Analysis
Chapter 4: Pragmatic Analysis
Chapter 5: Rhetorical Analysis
Chapter 6: Cultural Analysis
Chapter 7: Psychoanalytic Analysis
IA
Chapter 8: Feminist Analysis
Chapter 9: Queer Analysis
Chapter 10: Reception Analysis
_A
Chapter 11: Sociological Analysis
Chapter 12: Erotic Analysis
Chapter 13: Ecological Analysis
PP
RO
VE
D?
© MEDGEEK
, Test Bank Chapter 1: Introduction to Critical Media Studies
MATCHING
Instructors will need to randomize the order of terms when constructing an exam.
1. medium e. ‘middle’, or that which comes between two things
ST
2. mass media i. technologies that reach a large, distant, anonymous audience
3. postmodernity b. historical period characterized by the rise of informationalism
4. convergence g. tendency of media to share a common, integrated platform
UV
5. mobility j. capacity of an object to be moved from place to place with ease
6. fragmentation c. splintering of audiences into highly specialized taste cultures
7. globalization h. set of forces that threaten the autonomy of the nation-state
8. simulation f. the generation by models of a real without origin or reality
IA
9. socialization a. process that shapes both what and how we know
10. theory d. an ‘optic’ or way of seeing, explaining, and interpreting
_A
MULTIPLE CHOICE
1. Which of the following ways of acquiring knowledge involves direct sensory experience?
a. somatic
PP
b. symbolic
c. episodic
d. thematic
2. Medius, the Latin word for medium, means which of the following?
RO
a. communication
b. technology
c. middle
d. mass
3. Which set of terms best characterizes the audience for mass media?
VE
a. large, distant, and specified
b. large, distant, and anonymous
c. large, immediate, and specified
d. large, immediate, and anonymous
D?
4. Who invented movable-type, mechanical printing in 1450?
a. Thomas Edison
b. Benjamin Franklin
, c. Philo T. Farnsworth
d. Johannes Gutenberg
5. Who is credited with applying for the first television patent in 1927?
a. Thomas Edison
b. Benjamin Franklin
c. Philo T. Farnsworth
d. Johannes Gutenberg
ST
6. What is that name for the historical epoch that began to emerge in the 1960s?
a. Paleozoic
b. capitalism
c. industrialism
d. postmodernity
UV
7. Which of the following is not a characteristic of postmodernity?
a. customization
b. manufacturing
c. informationalism
d. flexible accumulation
IA
8. Which of the following concepts is associated with de-massification?
a. convergence
b. fragmentation
_A
c. globalization
d. simulation
9. Which of the following concepts accounts for the increasing specialization of media content?
a. convergence
PP
b. fragmentation
c. globalization
d. simulation
10. Which of the following concepts describes the hybridization of formerly distinct media?
RO
a. convergence
b. fragmentation
c. globalization
d. simulation
11. Which of the following concepts represents a challenge to the autonomy of the nation-state?
VE
e. convergence
f. fragmentation
g. globalization
h. simulation
D?
12. Which concept describes the media’s capacity to shape both what and how audiences know?
a. simulation
b. globalization
