DIGITAL MARKETING EXAM REVIEW
QUESTIONS & DETAILED CORRECT
ANSWERS PASSED 100%
Looking at three manufacturer's websites helped Melissa choose the right sink brand,
style, and model for her upcoming kitchen renovation. Melissa's experience
demonstrates how websites provide value by
a. collecting customer insights.
b. assisting in the consumer decision process
c. building trust through design and accessibility.
d. enhancing brand images. - Correct Answer ✔✔ b. assisting in the consumer decision
process
An important goal for digital marketers is to build optimized websites. This means that
the site
a. looks attractive and modern.
b. facilitates consumer trust.
c. enhances organizational prestige.
d. generates traffic and provides value. - Correct Answer ✔✔ d. generates traffic and
provides value
Lowe's Companies Inc. features a consumer forum on its retail website. This forum
allows customers to review products, make recommendations, and describe their
experiences. By facilitating social interaction, the Lowe's website increases value by
a. enhancing the customer experience
b. differentiating its image.
c. highlighting a call to action.
d. increasing consumer choice. - Correct Answer ✔✔ a. enhancing the customer
experience
When a wireless network operator's website features a limited-time offer to try its
service free for a month, the digital marketing objective is
a. increasing customer conversion
b. establishing expertise.
c. building their image.
d. gaining customer insights. - Correct Answer ✔✔ a. increasing customer conversion
________ is an excellent tool for gaining insights into how to improve website visitors'
experience.
a. AI (artificial intelligence)
b. Adobe Dreamweaver
c. Google Analytics
,d. WordPress - Correct Answer ✔✔ c. Google Analytics
Neva works in the marketing department of Yummy-to-You, a meal delivery service.
She knows that a high percentage of customers signing up online for a free trial soon
subscribe to the service. Neva plans to closely monitor these customer accounts
including how often customers come back and engage for the next six months. In other
words, her marketing objective is closely related to
a. customer retention.
b. customer satisfaction.
c. customer information.
d. customer service. - Correct Answer ✔✔ a. customer retention
Measuring how often customers return to a website and buy products is a strategy
designed for
a. automating customer service.
b. monitoring retention and loyalty.
c. enhancing a brand reputation.
d. establishing a firm's expertise. - Correct Answer ✔✔ b. monitoring retention and
loyalty
When visitors first enter the Stitch Fix website, they take a quiz about personal style and
their expectations regarding clothing, fit, and pricing. This ________ builds connections
between customers and the firm.
a. retargeting strategy
b. landing page design
c. recommender system
d. interactive experience - Correct Answer ✔✔ d. interactive experience
Which tool is increasingly used by organizations to automatically guide website
customers, provide basic information, and create a personalized experience?
a A/B testing
b. information architecture
c. chatbots
d. search engine optimization - Correct Answer ✔✔ c. chatbots
The T-Mobile website features an oversized message saying other carriers are raising
the bills for customers, but they will not raise the price of your rate plan. It also includes
an action button offering Internet service for just $50 a month, well below the market
rate. With these actions, T-Mobile is using its website to
a. enhance the customer's website experience.
b. provide exceptional customer service.
c. introduce customer loyalty programs.
d. build its brand image - Correct Answer ✔✔ d. build its brand image
Websites including customer testimonials, highlighting strong security and privacy
protections, and using respected e-commerce platforms have the primary objective of
, a. building consumer trust.
b. improving accessibility.
c. enhancing customer loyalty.
d. providing consumer information. - Correct Answer ✔✔ a. building consumer trust
What is the initial decision facing firms regarding website development?
a. Is it necessary to have a website?
b. Which high-tech features should be included?
c. Will it be developed in-house or by professionals?
d. What domain name should be used? - Correct Answer ✔✔ c. Will it be developed in-
house or by professionals?
Which organization's website likely would most benefit from a mobile-first strategy?
a. an adult day care provider
b. a sports bar located near a stadium
c. a medical transcription business
d. a home inspection service - Correct Answer ✔✔ b. a sports bar located near a
stadium
Which should be considered in website domain name selection?
a. Ignore related domains, as consumers are not easily confused.
b. Domains should not be or include the trademarks of others
c. Choose the longest domain name possible to optimize SEO.
d. Only domain names belonging to official government sites or educational institutions
need to be registered. - Correct Answer ✔✔ b. domains should not be or include the
trademarks of others
Website ________ refers to characteristics that enable websites to be used by people
whatever their hardware, software, language, location, or ability.
a. credibility
b. reliability
c. accessibility
d. compatibility - Correct Answer ✔✔ c. accessibility
What describes a goal of user-experience design?
a. creating a perception of superior service quality
b. demonstrating mastery of color, fonts, imagery, search fields, dropdown menus and
chatbots
c. increasing the prestige of the web designer or digital marketing team
d. improving employee productivity and efficiency - Correct Answer ✔✔ a. creating a
perception of superior service quality
Websites employing user-experience design strive to be accessible, engaging, and
a. leading-edge.
b. usable
c. emotional.
QUESTIONS & DETAILED CORRECT
ANSWERS PASSED 100%
Looking at three manufacturer's websites helped Melissa choose the right sink brand,
style, and model for her upcoming kitchen renovation. Melissa's experience
demonstrates how websites provide value by
a. collecting customer insights.
b. assisting in the consumer decision process
c. building trust through design and accessibility.
d. enhancing brand images. - Correct Answer ✔✔ b. assisting in the consumer decision
process
An important goal for digital marketers is to build optimized websites. This means that
the site
a. looks attractive and modern.
b. facilitates consumer trust.
c. enhances organizational prestige.
d. generates traffic and provides value. - Correct Answer ✔✔ d. generates traffic and
provides value
Lowe's Companies Inc. features a consumer forum on its retail website. This forum
allows customers to review products, make recommendations, and describe their
experiences. By facilitating social interaction, the Lowe's website increases value by
a. enhancing the customer experience
b. differentiating its image.
c. highlighting a call to action.
d. increasing consumer choice. - Correct Answer ✔✔ a. enhancing the customer
experience
When a wireless network operator's website features a limited-time offer to try its
service free for a month, the digital marketing objective is
a. increasing customer conversion
b. establishing expertise.
c. building their image.
d. gaining customer insights. - Correct Answer ✔✔ a. increasing customer conversion
________ is an excellent tool for gaining insights into how to improve website visitors'
experience.
a. AI (artificial intelligence)
b. Adobe Dreamweaver
c. Google Analytics
,d. WordPress - Correct Answer ✔✔ c. Google Analytics
Neva works in the marketing department of Yummy-to-You, a meal delivery service.
She knows that a high percentage of customers signing up online for a free trial soon
subscribe to the service. Neva plans to closely monitor these customer accounts
including how often customers come back and engage for the next six months. In other
words, her marketing objective is closely related to
a. customer retention.
b. customer satisfaction.
c. customer information.
d. customer service. - Correct Answer ✔✔ a. customer retention
Measuring how often customers return to a website and buy products is a strategy
designed for
a. automating customer service.
b. monitoring retention and loyalty.
c. enhancing a brand reputation.
d. establishing a firm's expertise. - Correct Answer ✔✔ b. monitoring retention and
loyalty
When visitors first enter the Stitch Fix website, they take a quiz about personal style and
their expectations regarding clothing, fit, and pricing. This ________ builds connections
between customers and the firm.
a. retargeting strategy
b. landing page design
c. recommender system
d. interactive experience - Correct Answer ✔✔ d. interactive experience
Which tool is increasingly used by organizations to automatically guide website
customers, provide basic information, and create a personalized experience?
a A/B testing
b. information architecture
c. chatbots
d. search engine optimization - Correct Answer ✔✔ c. chatbots
The T-Mobile website features an oversized message saying other carriers are raising
the bills for customers, but they will not raise the price of your rate plan. It also includes
an action button offering Internet service for just $50 a month, well below the market
rate. With these actions, T-Mobile is using its website to
a. enhance the customer's website experience.
b. provide exceptional customer service.
c. introduce customer loyalty programs.
d. build its brand image - Correct Answer ✔✔ d. build its brand image
Websites including customer testimonials, highlighting strong security and privacy
protections, and using respected e-commerce platforms have the primary objective of
, a. building consumer trust.
b. improving accessibility.
c. enhancing customer loyalty.
d. providing consumer information. - Correct Answer ✔✔ a. building consumer trust
What is the initial decision facing firms regarding website development?
a. Is it necessary to have a website?
b. Which high-tech features should be included?
c. Will it be developed in-house or by professionals?
d. What domain name should be used? - Correct Answer ✔✔ c. Will it be developed in-
house or by professionals?
Which organization's website likely would most benefit from a mobile-first strategy?
a. an adult day care provider
b. a sports bar located near a stadium
c. a medical transcription business
d. a home inspection service - Correct Answer ✔✔ b. a sports bar located near a
stadium
Which should be considered in website domain name selection?
a. Ignore related domains, as consumers are not easily confused.
b. Domains should not be or include the trademarks of others
c. Choose the longest domain name possible to optimize SEO.
d. Only domain names belonging to official government sites or educational institutions
need to be registered. - Correct Answer ✔✔ b. domains should not be or include the
trademarks of others
Website ________ refers to characteristics that enable websites to be used by people
whatever their hardware, software, language, location, or ability.
a. credibility
b. reliability
c. accessibility
d. compatibility - Correct Answer ✔✔ c. accessibility
What describes a goal of user-experience design?
a. creating a perception of superior service quality
b. demonstrating mastery of color, fonts, imagery, search fields, dropdown menus and
chatbots
c. increasing the prestige of the web designer or digital marketing team
d. improving employee productivity and efficiency - Correct Answer ✔✔ a. creating a
perception of superior service quality
Websites employing user-experience design strive to be accessible, engaging, and
a. leading-edge.
b. usable
c. emotional.
