DIGITAL MARKETING EXAM #1
QUESTIONS & CORRECT PASSED
ANSWERS
Prior to digital revolution, consumers often made product choices based on? - Correct
Answer ✔✔ - Little information
- Few product choices
- Few store options
How could a very small product with very little ad dollars or name recognition succeed
prior to the digital marketing revolution? - Correct Answer ✔✔ It could not.
ROI stands for? - Correct Answer ✔✔ Return on Investment
Which segment is ROI important for? - Correct Answer ✔✔ Both B2B & B2C
The central part of every digital marketing ecosystem is the? - Correct Answer ✔✔
Website
4 goals companies have for a website? - Correct Answer ✔✔ 1. To inform people
2. To sell
3. Customer Service
4. Leads
When creating a website, when should you draw insights from your competitors? -
Correct Answer ✔✔ At the end.
How the content on a website is organized and labeled is known as? - Correct Answer
✔✔ Information architecture
Should every B2B and B2C business have a blog? - Correct Answer ✔✔ No, only have
it if you can keep up with it and maintain relevance.
In which segment is being a thought leader considered to be more important? - Correct
Answer ✔✔ B2B
In which segment is real time and user generated content most important? - Correct
Answer ✔✔ B2C
For the vast majority of B2B brands, the primary digital marketing goal is? - Correct
Answer ✔✔ Brand Awareness
QUESTIONS & CORRECT PASSED
ANSWERS
Prior to digital revolution, consumers often made product choices based on? - Correct
Answer ✔✔ - Little information
- Few product choices
- Few store options
How could a very small product with very little ad dollars or name recognition succeed
prior to the digital marketing revolution? - Correct Answer ✔✔ It could not.
ROI stands for? - Correct Answer ✔✔ Return on Investment
Which segment is ROI important for? - Correct Answer ✔✔ Both B2B & B2C
The central part of every digital marketing ecosystem is the? - Correct Answer ✔✔
Website
4 goals companies have for a website? - Correct Answer ✔✔ 1. To inform people
2. To sell
3. Customer Service
4. Leads
When creating a website, when should you draw insights from your competitors? -
Correct Answer ✔✔ At the end.
How the content on a website is organized and labeled is known as? - Correct Answer
✔✔ Information architecture
Should every B2B and B2C business have a blog? - Correct Answer ✔✔ No, only have
it if you can keep up with it and maintain relevance.
In which segment is being a thought leader considered to be more important? - Correct
Answer ✔✔ B2B
In which segment is real time and user generated content most important? - Correct
Answer ✔✔ B2C
For the vast majority of B2B brands, the primary digital marketing goal is? - Correct
Answer ✔✔ Brand Awareness
