CFRE PRACTICE EXAM 195 2026 EXAM SCRIPT
COMPLETE SOLUTIONS
◉ Number of nonprofits registered with IRS. Answer: US: 1.4 mil;
63% registered as 501c3... 161K in Canada
◉ Donors give for the following reasons. Answer: moral obligation to
help... personal satisfaction of helping others... to remove guilt for
not giving... to maintain/improve social status... peer pressure...
compassion/empathy... personal identification... self-interest...
religious influence... need to be needed... substitution for active
participation... support for mission and purpose... personal
relationship... appreciation for mission... evidence of one's success...
to express anger, or love, or hope... to end fear... out of the cause's
appeal... to be remembered... to gain recognition... to join group,
sense of belonging ... to preserve the species... to gain immorality...
for psychic self-satisfaction... desire to provide public goods... to
fulfill condition for employment... in response to leadership from
peers... to be agent for public good... satisfaction from seeing others
satisfied... tax benefits
◉ giving nearly always implies. Answer: some sort of connection to
the org
,◉ giving may provide. Answer: some type of return in what the org
will do for them or someone close to them
◉ effective fundraisers seek to discover.... Answer: what is important
to any potential donor, and tap that need to encourage and support
giving. This requires being able to look at the org's mission and
programs through the eyes of the donor rather that from the
perspective of those who run the org.
◉ key activities in fundraising. Answer: research, marketing,
relationships, ethics & accountability
◉ Research supports fundraising by. Answer: identifying
stakeholders and potential donors, providing info about
stakeholders, ensuring appropriate resource allocation, planning,
evaluation, rating stakeholders for relationship building and service
priorities
◉ Roles of marketing in fundraising. Answer: communicate purpose
and activities, promote mission and case for support, encourage
participation in fundraising activities, encourage donations,
communicate fundraising results, advocate the case
◉ Relationships. Answer: the heart of fundraising
,◉ Relationships support fundraising by. Answer: adding prospects
and developing them into active/regular donors, support other
types of contributions, engage stakeholders in the organization,
integrate with research and marketing, allow getting to know
prospects and interests, support stewardship
◉ ethics and accountability ensure. Answer: stakeholder trust and
confidence, assets are managed and accounted for data collected and
used properly, donor privacy and rights maintained, reporting/other
requirements fulfilled, programs executed as promised, donors are
retained
◉ Why research?. Answer: ensures appropriate resource allocation,
helps build staff and volunteer confidence, adds element of joy an
discovery to prospecting
◉ How does Research ensure appropriate resource allocation?.
Answer: allows staff/volunteers to focus efforts on prospects who
can provide the most good.... Helps in planning how to use
volunteers in the organization (number and types of volunteers
needed)
◉ How does Research help build staff and volunteer confidence?.
Answer: Backed by good information, the process of cultivation and
solicitation has greater chances for success.
, ◉ How does good Research add an element of joy and discovery to
prospecting?. Answer: adds confidence, which eliminates
anticipation of prospecting as a chore, makes it more like solving a
good mystery - with whom can we successfully connect? How can
we make our case compelling? How much will they give?
◉ Marketing - a formal definition. Answer: the process of gathering,
recording, and analyzing information pertaining to the marketing of
goods and services
◉ Marketing - a simpler definition. Answer: the process of finding
out the wants and needs of current and potential markets
◉ Rosso's Concentric Circles - outer circle. Answer: People with
similar interests
◉ Rosso's Concentric Circles - at the core - who are these primary
stakeholders?. Answer: Major Donors, Board, Management Staff
(these people have the responsibility to bring those in the outer
circles closer)
◉ Rosso's Concentric Circles - second to outer circle. Answer:
Former Participants
COMPLETE SOLUTIONS
◉ Number of nonprofits registered with IRS. Answer: US: 1.4 mil;
63% registered as 501c3... 161K in Canada
◉ Donors give for the following reasons. Answer: moral obligation to
help... personal satisfaction of helping others... to remove guilt for
not giving... to maintain/improve social status... peer pressure...
compassion/empathy... personal identification... self-interest...
religious influence... need to be needed... substitution for active
participation... support for mission and purpose... personal
relationship... appreciation for mission... evidence of one's success...
to express anger, or love, or hope... to end fear... out of the cause's
appeal... to be remembered... to gain recognition... to join group,
sense of belonging ... to preserve the species... to gain immorality...
for psychic self-satisfaction... desire to provide public goods... to
fulfill condition for employment... in response to leadership from
peers... to be agent for public good... satisfaction from seeing others
satisfied... tax benefits
◉ giving nearly always implies. Answer: some sort of connection to
the org
,◉ giving may provide. Answer: some type of return in what the org
will do for them or someone close to them
◉ effective fundraisers seek to discover.... Answer: what is important
to any potential donor, and tap that need to encourage and support
giving. This requires being able to look at the org's mission and
programs through the eyes of the donor rather that from the
perspective of those who run the org.
◉ key activities in fundraising. Answer: research, marketing,
relationships, ethics & accountability
◉ Research supports fundraising by. Answer: identifying
stakeholders and potential donors, providing info about
stakeholders, ensuring appropriate resource allocation, planning,
evaluation, rating stakeholders for relationship building and service
priorities
◉ Roles of marketing in fundraising. Answer: communicate purpose
and activities, promote mission and case for support, encourage
participation in fundraising activities, encourage donations,
communicate fundraising results, advocate the case
◉ Relationships. Answer: the heart of fundraising
,◉ Relationships support fundraising by. Answer: adding prospects
and developing them into active/regular donors, support other
types of contributions, engage stakeholders in the organization,
integrate with research and marketing, allow getting to know
prospects and interests, support stewardship
◉ ethics and accountability ensure. Answer: stakeholder trust and
confidence, assets are managed and accounted for data collected and
used properly, donor privacy and rights maintained, reporting/other
requirements fulfilled, programs executed as promised, donors are
retained
◉ Why research?. Answer: ensures appropriate resource allocation,
helps build staff and volunteer confidence, adds element of joy an
discovery to prospecting
◉ How does Research ensure appropriate resource allocation?.
Answer: allows staff/volunteers to focus efforts on prospects who
can provide the most good.... Helps in planning how to use
volunteers in the organization (number and types of volunteers
needed)
◉ How does Research help build staff and volunteer confidence?.
Answer: Backed by good information, the process of cultivation and
solicitation has greater chances for success.
, ◉ How does good Research add an element of joy and discovery to
prospecting?. Answer: adds confidence, which eliminates
anticipation of prospecting as a chore, makes it more like solving a
good mystery - with whom can we successfully connect? How can
we make our case compelling? How much will they give?
◉ Marketing - a formal definition. Answer: the process of gathering,
recording, and analyzing information pertaining to the marketing of
goods and services
◉ Marketing - a simpler definition. Answer: the process of finding
out the wants and needs of current and potential markets
◉ Rosso's Concentric Circles - outer circle. Answer: People with
similar interests
◉ Rosso's Concentric Circles - at the core - who are these primary
stakeholders?. Answer: Major Donors, Board, Management Staff
(these people have the responsibility to bring those in the outer
circles closer)
◉ Rosso's Concentric Circles - second to outer circle. Answer:
Former Participants
