AQA
A LEVEL DESIGHN TECHNOLOGY ;PRODUCT
DESIGHN
PAPER 2DESIGHNING AND MAKING PRINCIPLES
_______________________________________________________________
Arts & Crafts
1880-1920
➜ Traditional craftsmanship using simple forms
➜ Essentially anti-industrial
➜ Appreciation of the beauty of materials (e.g. wood grain)
➜ Hand produced using craft skills (e.g. natural forms of medieval Europe)
William Morris, CFA Voysey, Richard Norman Shaw
Art Deco
,1920-1930
➜ Represented luxury, glamour, exuberance and faith in social and technological progress
➜ Sunburst motifs - commonly seen in architecture and surface patterns
➜ Ziggurat (Stepped pyramids) - e.g. Empire State Building
➜ Simple geometric shapes
Clarice Cliff, Eileen Gray, Alvar Aalto, Walter Dorwin Teague
Modernism/(Bauhaus and De Stijl)
1919-1933
➜ Form follows function
➜ Embraced the machine age
➜ Used geometrically pure forms
➜ Created everyday products for everyday people - used mass-production
Modernism: JJP Oud, Piet Mondrian, Gerrit Rietveld, Robert van't Hoff
Bauhaus: Walter Gropius, Marcek Breuer, Mies Van Der Rohe, Marrianne Brandt
Streamlining
,The development of products using flowing curves and chrome detailing inspired by the
increased study into aerodynamics in the early twentieth century
➜ Seen in car design as early as 1920's, application of streamlining to household objects
was seen as modernist and developments of materials such as Bakelite enabled
replication of curves.
Raymond Loewy, Norman Bel Geddes, Henry Dreyfuss
Post-modernism
1980s
➜ Bold, colourful and playful designs - used bright colours
➜ Simplistic juxtapositions of geometric positions - used geometric forms in seemingly
random positions
➜ Challenging forms that compromised on function - sculptural designs took precedence
over functionality
Memphis group, Mark Newson, Danny Lane, Phillipe Starck
Memphis design
A late-twentieth-century design group who challenged modernist design views
, Philippe Starck
French Product Designer
➜ Works on kitchenware - aesthetics before function
➜ Work in architecture and interior design - "democratic design", affordable and desirable
products for population rather than elite
Juicy Salif (Phillipe Starck)
Single piece aluminium casting, functions successfully.
- High centre of mass, becomes unstable during use
- Head of juicer is only large enough for a lemon
+ Form is striking so it's likely to be displayed rather than sorted like other juicers
+ The legs prevent juice from running down the sides due to angle and wide base means
that a glass can be placed underneath
James Dyson
British Design Engineer
➜ Designs household products in innovate ways
➜ the Dyson vacuum cleaner - using contrasting colour schemes, changing dust reduction
A LEVEL DESIGHN TECHNOLOGY ;PRODUCT
DESIGHN
PAPER 2DESIGHNING AND MAKING PRINCIPLES
_______________________________________________________________
Arts & Crafts
1880-1920
➜ Traditional craftsmanship using simple forms
➜ Essentially anti-industrial
➜ Appreciation of the beauty of materials (e.g. wood grain)
➜ Hand produced using craft skills (e.g. natural forms of medieval Europe)
William Morris, CFA Voysey, Richard Norman Shaw
Art Deco
,1920-1930
➜ Represented luxury, glamour, exuberance and faith in social and technological progress
➜ Sunburst motifs - commonly seen in architecture and surface patterns
➜ Ziggurat (Stepped pyramids) - e.g. Empire State Building
➜ Simple geometric shapes
Clarice Cliff, Eileen Gray, Alvar Aalto, Walter Dorwin Teague
Modernism/(Bauhaus and De Stijl)
1919-1933
➜ Form follows function
➜ Embraced the machine age
➜ Used geometrically pure forms
➜ Created everyday products for everyday people - used mass-production
Modernism: JJP Oud, Piet Mondrian, Gerrit Rietveld, Robert van't Hoff
Bauhaus: Walter Gropius, Marcek Breuer, Mies Van Der Rohe, Marrianne Brandt
Streamlining
,The development of products using flowing curves and chrome detailing inspired by the
increased study into aerodynamics in the early twentieth century
➜ Seen in car design as early as 1920's, application of streamlining to household objects
was seen as modernist and developments of materials such as Bakelite enabled
replication of curves.
Raymond Loewy, Norman Bel Geddes, Henry Dreyfuss
Post-modernism
1980s
➜ Bold, colourful and playful designs - used bright colours
➜ Simplistic juxtapositions of geometric positions - used geometric forms in seemingly
random positions
➜ Challenging forms that compromised on function - sculptural designs took precedence
over functionality
Memphis group, Mark Newson, Danny Lane, Phillipe Starck
Memphis design
A late-twentieth-century design group who challenged modernist design views
, Philippe Starck
French Product Designer
➜ Works on kitchenware - aesthetics before function
➜ Work in architecture and interior design - "democratic design", affordable and desirable
products for population rather than elite
Juicy Salif (Phillipe Starck)
Single piece aluminium casting, functions successfully.
- High centre of mass, becomes unstable during use
- Head of juicer is only large enough for a lemon
+ Form is striking so it's likely to be displayed rather than sorted like other juicers
+ The legs prevent juice from running down the sides due to angle and wide base means
that a glass can be placed underneath
James Dyson
British Design Engineer
➜ Designs household products in innovate ways
➜ the Dyson vacuum cleaner - using contrasting colour schemes, changing dust reduction
