Com 181- exam I written with verified correct answers complete solutions.

what is PR? - correct answers management of communication between an organization and its publics who are PR people? - correct answers social interpreters, domestic diplomacy, almost like an interpreter/ translator main objective of PR? - correct answers to sell intangible things like images, memories or ideas PR is an ongoing, constant effort work. - correct answers true PR is a temporary measure against judgement. - correct answers false internal public - correct answers inside the organization, ex: board of directors external public - correct answers outside the organization, ex: legislatures and journalists RACE - correct answers research, action, communication and evaluation- by John Marston ROSIE - correct answers sandwiches the functions of objectives, strategies and implementation between research and evaluation RPIE - correct answers research, planning, implementation and evaluation RACE ROSIE AND RPIE - correct answers echo the most widely repeated definitions of PR father of PR - correct answers Edward Bernays, Creel Committee first PR consultant - correct answers Ivy Ledbetter Lee, worked for the Rockerfellers first presidential press secretary - correct answers Kendall muckrakers - correct answers scandalous/ fiesty jounralists led the steel impresarios, ruled the fortune of others - correct answers Henry Clay Frick how far back do PR roots go? - correct answers to ancient greece What was the government organization that mobilized war in WWI? - correct answers Creel Comittee What was the government organization that mobilized war in WWII? - correct answers Office of War Information (OWI) 2 companies that used PR in 1920s-1930s - correct answers GM and AT&T PR objectives should be in line with - correct answers the organization's objectives 2 requirements of objectives for PR - correct answers measurable and have a deadline European model of PR education - correct answers switch major after graduating with a different degree American model of PR education - correct answers graduate in the field of communications, but aren't experts in anything else There is such thing as a general public opinion. t/f - correct answers false, just public opinion we have different publics. t/f - correct answers true why do people have different opinions? - correct answers they have different attitudes _____ to ______ to __________ - correct answers attitudes/ opinions/ actions the influence of public opinion is essential. - correct answers true notion of an informed public is - correct answers an agenda setting informed public - correct answers one that not only knows the issues but participates in social dialogue regarding the issue government relations and public affairs - correct answers working with members of congress and legislators what kind of relationships do PR people have to consider - correct answers internal and external relationships/ notion of boundary S-C-CH-DC-R - correct answers sender-code-channel-decode-receiver, a model of how information travels 2 types of noise - correct answers internal and external Why do we talk about the communications theory? - correct answers PR is a form of communication Stage I- II- III - correct answers Organization to opinion leaders to public AIDA principle - correct answers 4 step process, must go through all steps, can be replaced by the Agenda Setting Theory "We cannot tell people what to think only what to think about" - correct answers Agenda Setting Theory semantics - correct answers the study of what words really mean Gate Keeping Theory - correct answers journalists are important for you because they open/close gates of information cognitive dissonance theory - correct answers humans hate to be in psychological disbalance, we seek messages to agree with our own attitudes 4 barriers that exist of incoming information - correct answers 1. selective exposure 2. selective intention 3. selective comprehension 4. selective retention social judgement theory - correct answers lattitude of commitment and rejection human attitude can't be changed over night - correct answers concepualizes different points of important issues ridicule of acceptance - correct answers small ridicule of rejection - correct answers huge spectrum of opinion - correct answers small to large press agentry/publicity - correct answers early form of communication, one way communication, intent is to win favorable media attention public information - correct answers one way communication to inform, intent is linked to public relations as propaganda two way asymmetric - correct answers two way communication approach allows org to put out its info and to receive feed back from its publics about the info two way symmetric - correct answers preferred way of communicating advocates free and equal information flow between and organization and its publics based on mutual understanding, symmetrical approach