GB 350 EXAM 3 OLE MISS LATEST
CASCIO
product - ANSWERS-everything, both favorable and unfavorable, that a
person receives in an exchange
ex: tangible goods, services, ideas
ex: Zac Brown sues OneRepublic lead singer over "Nowhere Left to
Go"
ex: Ford Trunk Drone paten
Touchpoints - ANSWERS-any point of interaction between the
potential/current customer and the organization
Ex: Panera employee fired after video exposing frozen Mac and cheese
Customer experience - ANSWERS-the impression you leave with your
customer, resulting in how they think of your brand, across every stage
of the customer journey
business product - ANSWERS-a product used to manufacture other
goods or services, to facilitate an organization's operations, or to resell to
other customers
END OF
PAGE
1
, GB 350 EXAM 3 OLE MISS LATEST
CASCIO
consumer product - ANSWERS-a product bought to satisfy an
individuals personal wants
Types of consumer product purchases: - ANSWERS--convenience
-shopping
-specialty
-unsought
convenience - ANSWERS-inexpensive items that merit little shopping
effort
Ex: routine decisions (gas stations placed on side of roads and highways)
shopping - ANSWERS-require comparison shopping
Ex: limited decision making (comparing different stoves at different
stores, similar characteristics)
END OF
PAGE
2
, GB 350 EXAM 3 OLE MISS LATEST
CASCIO
speciality - ANSWERS-particular items for which consumers search
extensively and are reluctant to accept substitutes
Ex: highest level of effort (luxury African safari, do extensive research,
very important to them)
unsought - ANSWERS-products (a) unknown to the potential buyer or
(b) known products that the buyer does not actively seek
Ex: Life insurance ( dont like thinking about this but good to have
HIV test (good for health)
Vaccines (need it but dont want to deal with it)
product items - ANSWERS-specific versions of a product that can be
designated as a distinct offering among an organizations products
Ex: crest toothpaste
product lines - ANSWERS-groups of closely related product items
END OF
PAGE
3
CASCIO
product - ANSWERS-everything, both favorable and unfavorable, that a
person receives in an exchange
ex: tangible goods, services, ideas
ex: Zac Brown sues OneRepublic lead singer over "Nowhere Left to
Go"
ex: Ford Trunk Drone paten
Touchpoints - ANSWERS-any point of interaction between the
potential/current customer and the organization
Ex: Panera employee fired after video exposing frozen Mac and cheese
Customer experience - ANSWERS-the impression you leave with your
customer, resulting in how they think of your brand, across every stage
of the customer journey
business product - ANSWERS-a product used to manufacture other
goods or services, to facilitate an organization's operations, or to resell to
other customers
END OF
PAGE
1
, GB 350 EXAM 3 OLE MISS LATEST
CASCIO
consumer product - ANSWERS-a product bought to satisfy an
individuals personal wants
Types of consumer product purchases: - ANSWERS--convenience
-shopping
-specialty
-unsought
convenience - ANSWERS-inexpensive items that merit little shopping
effort
Ex: routine decisions (gas stations placed on side of roads and highways)
shopping - ANSWERS-require comparison shopping
Ex: limited decision making (comparing different stoves at different
stores, similar characteristics)
END OF
PAGE
2
, GB 350 EXAM 3 OLE MISS LATEST
CASCIO
speciality - ANSWERS-particular items for which consumers search
extensively and are reluctant to accept substitutes
Ex: highest level of effort (luxury African safari, do extensive research,
very important to them)
unsought - ANSWERS-products (a) unknown to the potential buyer or
(b) known products that the buyer does not actively seek
Ex: Life insurance ( dont like thinking about this but good to have
HIV test (good for health)
Vaccines (need it but dont want to deal with it)
product items - ANSWERS-specific versions of a product that can be
designated as a distinct offering among an organizations products
Ex: crest toothpaste
product lines - ANSWERS-groups of closely related product items
END OF
PAGE
3
