BCOR 2201 - Marketing Midterm 1
Exam Questions And Correct
Answers 2025-2026.
Marketing Program - ANSWER -A plan that integrates the marketing mix to
provide a good, service, or idea to prospective buyers.
Strategy - ANSWER -An organization's long-term course of action designed to
deliver a unique customer experience while achieving its goals.
Strategic Business Unit (SBU) - ANSWER -A unit of the company that has a
separate mission and objectives and that can be planned independently from other
company businesses.
Business Portfolio Analysis - ANSWER -A technique that managers use to
quantify performance measures and growth targets of their firms' strategic business
units.
BCG Matrix - ANSWER -Question Mark - Low market share and high growth
rate.
Star - High market share and high growth rate.
Cash Cow - High market share and low growth rate.
Dog - Low market share and low growth rate.
Goal of BCG Matrix - ANSWER -Balance and diversify the business portfolio.
Where to allocate money (investing) and future strategy planning.
, Organizational Direction - ANSWER -The "business" an organization is in and its
specific goals.
The 5 C's - ANSWER -Company (what helps diversify us)
Customer (who buys our product)
Competition (who else is in the market)
Collaborators (think operations/supply chain)
Context (market climate)
SWOT Analysis - ANSWER -Strengths - Internal and favorable
Weaknesses - Internal and unfavorable
Opportunities - External and favorable
Threats - External and unfavorable
Ansoff's Matrix (Diversification Analysis) - ANSWER -Market Penetration -
Current product, current market
Market Development - Current product, new market
Product Development - New product, current market
Diversification - New product, new market
Global Trade - ANSWER -The exchange of capital, goods, and services across
international borders.
Comparative Advantage - ANSWER -The ability of one economic agent to
produce at a lower opportunity cost than the other.
Protectionism - ANSWER -The practice of shielding one or more industries
within a country's economy from foreign competition through the use of tariffs or
quotas.
Cross-Cultural Analysis - ANSWER -The study of similarities and differences in
culture than impact market conditions between two or more countries.
Values (Cross-Cultural Analysis) - ANSWER -Power distance, individualism,
masculine/feminine, risk-taking, long-term orientation, indulgence.
Customs (Cross-Cultural Analysis) - ANSWER -What is considered normal and
expected about the way people do things in a specific country.
Exam Questions And Correct
Answers 2025-2026.
Marketing Program - ANSWER -A plan that integrates the marketing mix to
provide a good, service, or idea to prospective buyers.
Strategy - ANSWER -An organization's long-term course of action designed to
deliver a unique customer experience while achieving its goals.
Strategic Business Unit (SBU) - ANSWER -A unit of the company that has a
separate mission and objectives and that can be planned independently from other
company businesses.
Business Portfolio Analysis - ANSWER -A technique that managers use to
quantify performance measures and growth targets of their firms' strategic business
units.
BCG Matrix - ANSWER -Question Mark - Low market share and high growth
rate.
Star - High market share and high growth rate.
Cash Cow - High market share and low growth rate.
Dog - Low market share and low growth rate.
Goal of BCG Matrix - ANSWER -Balance and diversify the business portfolio.
Where to allocate money (investing) and future strategy planning.
, Organizational Direction - ANSWER -The "business" an organization is in and its
specific goals.
The 5 C's - ANSWER -Company (what helps diversify us)
Customer (who buys our product)
Competition (who else is in the market)
Collaborators (think operations/supply chain)
Context (market climate)
SWOT Analysis - ANSWER -Strengths - Internal and favorable
Weaknesses - Internal and unfavorable
Opportunities - External and favorable
Threats - External and unfavorable
Ansoff's Matrix (Diversification Analysis) - ANSWER -Market Penetration -
Current product, current market
Market Development - Current product, new market
Product Development - New product, current market
Diversification - New product, new market
Global Trade - ANSWER -The exchange of capital, goods, and services across
international borders.
Comparative Advantage - ANSWER -The ability of one economic agent to
produce at a lower opportunity cost than the other.
Protectionism - ANSWER -The practice of shielding one or more industries
within a country's economy from foreign competition through the use of tariffs or
quotas.
Cross-Cultural Analysis - ANSWER -The study of similarities and differences in
culture than impact market conditions between two or more countries.
Values (Cross-Cultural Analysis) - ANSWER -Power distance, individualism,
masculine/feminine, risk-taking, long-term orientation, indulgence.
Customs (Cross-Cultural Analysis) - ANSWER -What is considered normal and
expected about the way people do things in a specific country.
