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Examen

CMN 1148 - FINAL EXAM QUESTIONS AND ANSWERS 2026

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Source Credibility Appeals - ANSWERSAppeals based on the personal attractiveness of a communicator to the audience Trustworthiness - ANSWERSOne's integrity or character Competency - ANSWERSOne's expertise in a given area Status - ANSWERSOne's boldness, energy, and assertiveness Sociability - ANSWERSOne's likability Logical Appeals - ANSWERSAppeals based on the logic and reasoning Emotional Appeals - ANSWERSAppeals based on the expected emotional responses of an audience Channel - ANSWERSThe medium used to transmit a message Effects - ANSWERSThe intended or unintended impact(s) of a message Information Source - ANSWERSWhere the message is conceived Transmitter - ANSWERSMechanism for encoding the message Signal - ANSWERSThe message Receiver - ANSWERSMechanism for decoding the message

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CMN 1148
Grado
CMN 1148

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Subido en
2 de febrero de 2026
Número de páginas
17
Escrito en
2025/2026
Tipo
Examen
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CMN 1148 - FINAL EXAM QUESTIONS
AND ANSWERS 2026
Source Credibility Appeals - ANSWERSAppeals based on the personal attractiveness
of a communicator to the audience

Trustworthiness - ANSWERSOne's integrity or character

Competency - ANSWERSOne's expertise in a given area

Status - ANSWERSOne's boldness, energy, and assertiveness

Sociability - ANSWERSOne's likability

Logical Appeals - ANSWERSAppeals based on the logic and reasoning

Emotional Appeals - ANSWERSAppeals based on the expected emotional responses of
an audience

Channel - ANSWERSThe medium used to transmit a message

Effects - ANSWERSThe intended or unintended impact(s) of a message

Information Source - ANSWERSWhere the message is conceived

Transmitter - ANSWERSMechanism for encoding the message

Signal - ANSWERSThe message

Receiver - ANSWERSMechanism for decoding the message

Destination - ANSWERSWhere the message ends up

Noise - ANSWERSInterference that occurs in the transmitting or receiving of signals

Feedback - ANSWERSResponse to a message or activity

External Noise - ANSWERSInterference from an internal source

Physiological Noise - ANSWERSInterference from a biological condition or function

Psychological Noise - ANSWERSInterference from a mental state

,Field of Experience - ANSWERSThe totality of all we are at the moment of
communication

Culture - ANSWERSThe shared ideas, traditions, norms, symbols, and values that
define a community

Transactional Theory - ANSWERSTheory that sees communication as a dynamic
process, involving continuous changes in communications and environments

Paralanguage - ANSWERSElements of speech that are not recognized as language

Standpoint Theory - ANSWERSTheory that holds that our background and experiences
determine our perspective

Reward Power - ANSWERSPower that comes from offering gifts or benefits

Legitimate Power - ANSWERSPower that comes from holding an office, title or other
legitimate position

Expert or Information Power - ANSWERSPower that comes from knowledge or
expertise

Coercive Power - ANSWERSPower that comes from making threats or intimidations

Referent Power - ANSWERSPower that comes from personal attractiveness

Trickle-Down Access - ANSWERSControlled and restricted access to information,
flowing mostly downward

Simultaneous Access - ANSWERSUnrestricted access to information flowing from mass
media and reaching everyone at the same time

Open Access - ANSWERSUnrestricted and uncontrolled sharing of information on open
platforms, accessible to everyone

Perception - ANSWERSThe process of sensing, interpreting and reacting to the
physical world

Breadth of Perceptual Field - ANSWERSThe amount of information we take into our
visual or other perceptual systems

Optical Communities - ANSWERSA social group that shares a similar view of the world

Own-Race Bias - ANSWERSThe idea that accuracy increases when we identify specific
members of our own race

, Out-Group - ANSWERSThe idea that accuracy increases when we identify specific
members of our own race

Selective Perception - ANSWERSThe process by which owe see and retain certain
kinds of information while ignoring or discarding other kinds of information

Load-Induced Blindness - ANSWERSInability to see as a result of information overload
in the visual field

Self-Serving - ANSWERSA focus on what serves our own purpose and makes us look
best

Warranty Theory - ANSWERSTheory that says we are more likely to believe information
that someone cannot manipulate

Impression Formation Theory - ANSWERSTheory related to how we put together
different pieces of information to form an impression of a person

Tar Effect - ANSWERSA tendency to dislike the person who criticises someone else
rather than disliking the person who is criticising

Self-Categorization Theory - ANSWERSThe idea that we see ourselves as both
individuals and group members, whereas we see others as either individuals or group
members based on other factors

Perspective Taking - ANSWERSLooking at a situation from the other person's point of
view

Counter-Stereotyping - ANSWERSEffort to eliminate stereotypes by focusing on
similarities

In-Group - ANSWERSA group of which one is a member

Active Perceivers - ANSWERSIndividuals who rely on others to select information for
them

Passive Receivers - ANSWERSIndividuals who rely on others to select information for
them

Perception Checking - ANSWERSA process for confirming what we think we have
seen, heard or experienced

Low-Contect Cultures - ANSWERSCultures that rely heavily on words rather than
context
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