MCS 1000 CUMULATIVE EXAM QUESTIONS | 2026 |
GUARANTEED PASS
A way buyers and sellers communicate so that market occurs for a product - Answers -
buyers seeing the product on display in a store
You are purchasing a magazine. For marketing to occur, there will be an exchange
which includes - Answers -both the magazine and the money
Product - Answers -a good, service, or idea to satisfy the consumer's needs
Price - Answers -what is exchanged for the product
Place - Answers -a means of getting the product to the consumer
Promotion - Answers -a means of communication between the seller and buyer
According to the American Marketing Association, the activity of creating,
communicating, delivering and exchanging offerings that benefit the organization and
society is called - Answers -marketing
Historical order of business orientations - Answers -1. Production era
2. Sales era
3. Marketing concept area
4. Customer relationship era
Customer value - Answers -the unique combination of benefits received by the
customer that include quality, price, convenience, on-time delivery, and both before-sale
and after-sale service
Anti-smoking campaigns by Health Canada are an example of - Answers -social
marketing
Why is marketing considered beneficial - Answers -marketing can improve global
competition and creates utility for customers
Goods - Answers -physical objects
Services - Answers -they are activities, deeds or other basic intangibles
Ideas - Answers -they are intangibles involving thoughts about actions or causes
, When a firm has transcended a production or selling orientation, and attempts to
discover and satisfy it's customer's needs and wants, the firm is - Answers -market-
oriented
Customer satisfaction - Answers -the term used when a product's performance meets
or exceeds the customer's expectations
Customer experience management - Answers -managing the customers' interactions
with the organization and at all touch points so that the customer has a positive
impression of the organization
For marketing to occur, there must be ________ with unsatisfied needs - Answers -2+
parties
With interactive marketing, they buyer can control - Answers -both the kind and amount
of information received from seller
Personal selling is the two-way flow of _____ between a buyer and a seller that is
designed to influence a person's or a group's purchase decision - Answers -
communication
Personal selling includes what - Answers -order getting
What tasks occur during the sales plan formulation process - Answers -- setting
objectives
- developing account management policies
- organizing the salesforce
Characteristics of the presentation stage of the personal selling process - Answers --
objective is to convert a prospect into customer
- core of the order-getting sales process
Selling is he practice of building ties to customers based on a salespersons attention
and commitment to customer needs over time - Answers -relationship selling
The closing stage of the personal selling process involves obtaining ___ from the
customer to make a purchase - Answers -a commitment
1. Prospecting
2. Preapproach
3. Approach
4. Presentation
5. Close
6. Follow-up - Answers -personal selling process
GUARANTEED PASS
A way buyers and sellers communicate so that market occurs for a product - Answers -
buyers seeing the product on display in a store
You are purchasing a magazine. For marketing to occur, there will be an exchange
which includes - Answers -both the magazine and the money
Product - Answers -a good, service, or idea to satisfy the consumer's needs
Price - Answers -what is exchanged for the product
Place - Answers -a means of getting the product to the consumer
Promotion - Answers -a means of communication between the seller and buyer
According to the American Marketing Association, the activity of creating,
communicating, delivering and exchanging offerings that benefit the organization and
society is called - Answers -marketing
Historical order of business orientations - Answers -1. Production era
2. Sales era
3. Marketing concept area
4. Customer relationship era
Customer value - Answers -the unique combination of benefits received by the
customer that include quality, price, convenience, on-time delivery, and both before-sale
and after-sale service
Anti-smoking campaigns by Health Canada are an example of - Answers -social
marketing
Why is marketing considered beneficial - Answers -marketing can improve global
competition and creates utility for customers
Goods - Answers -physical objects
Services - Answers -they are activities, deeds or other basic intangibles
Ideas - Answers -they are intangibles involving thoughts about actions or causes
, When a firm has transcended a production or selling orientation, and attempts to
discover and satisfy it's customer's needs and wants, the firm is - Answers -market-
oriented
Customer satisfaction - Answers -the term used when a product's performance meets
or exceeds the customer's expectations
Customer experience management - Answers -managing the customers' interactions
with the organization and at all touch points so that the customer has a positive
impression of the organization
For marketing to occur, there must be ________ with unsatisfied needs - Answers -2+
parties
With interactive marketing, they buyer can control - Answers -both the kind and amount
of information received from seller
Personal selling is the two-way flow of _____ between a buyer and a seller that is
designed to influence a person's or a group's purchase decision - Answers -
communication
Personal selling includes what - Answers -order getting
What tasks occur during the sales plan formulation process - Answers -- setting
objectives
- developing account management policies
- organizing the salesforce
Characteristics of the presentation stage of the personal selling process - Answers --
objective is to convert a prospect into customer
- core of the order-getting sales process
Selling is he practice of building ties to customers based on a salespersons attention
and commitment to customer needs over time - Answers -relationship selling
The closing stage of the personal selling process involves obtaining ___ from the
customer to make a purchase - Answers -a commitment
1. Prospecting
2. Preapproach
3. Approach
4. Presentation
5. Close
6. Follow-up - Answers -personal selling process
