COMS 101 QUIZ CHAPTER 15
COMPREHENSIVE TEST 2026 STUDY GUIDE
SOLVED QUESTIONS
◉ C. Answer: Regardless of the size of the budget, to succeed,
advertising must engage consumers and __________.
A.
attack competitors
B.
entertain them
C.
communicate well
D.
use humor
E.
reduce the clutter
◉ E. Answer: It is common to see product placementslong dash—
embedding brands as props within other programming, such as TV
shows or movies. Product placements are a form of __________.
A.
comparative advertising
, B.
native advertising
C.
advertainment
D.
sponsored content
E.
branded entertainment
◉ E. Answer: What is the intent of advertainment?
A.
To clearly separate the advertisement from the entertainment aspect
B.
To use humorous appeals that everyone agrees are funny
C.
To place brands in popular television shows
D.
To make ads and brand content into something that people actually
want to watch
E.
To make ad messages credible
COMPREHENSIVE TEST 2026 STUDY GUIDE
SOLVED QUESTIONS
◉ C. Answer: Regardless of the size of the budget, to succeed,
advertising must engage consumers and __________.
A.
attack competitors
B.
entertain them
C.
communicate well
D.
use humor
E.
reduce the clutter
◉ E. Answer: It is common to see product placementslong dash—
embedding brands as props within other programming, such as TV
shows or movies. Product placements are a form of __________.
A.
comparative advertising
, B.
native advertising
C.
advertainment
D.
sponsored content
E.
branded entertainment
◉ E. Answer: What is the intent of advertainment?
A.
To clearly separate the advertisement from the entertainment aspect
B.
To use humorous appeals that everyone agrees are funny
C.
To place brands in popular television shows
D.
To make ads and brand content into something that people actually
want to watch
E.
To make ad messages credible
