BA 411 McClure Exam Study Guide With
Complete Solutions
• 33 Multiple Choice Questions
• Approximately 35% of the questions assess your understanding of the Capsim
simulation
• Approximately 25% of the questions assess your understanding of the "Seven Deadly
Sins" Article
• Approximately 40% of the questions assess your applied understanding of Capsim (i.e.,
ability to analyze the performance metrics of your company) using the "Structured
Approach to the SAR, Parts I and II" lecture materials - ANSWER
Key Questions to Consider when preparing a report - ANSWER Who is my Audience?
What is the purpose of this communication?
What are the key points I need to make?
What is the best way to communicate this information?
How to prepare your SAR
the big picture - ANSWER - should focus on answering : why you mad key decisions and
the impact of decisions on operations and profitability
- consider your strategy and the competitive environment when analyzing these
decisions
-provide quantitative analysis including charts and graphs you construct to support
these decisions and explain their impact on your company's profitability.
key functional areas - ANSWER - R&D
,-Production
-Marketing
- Finance
what would be some key questions to consider when analyzing your R&D decisions? -
ANSWER Why did you change (or not change) your products placement on the
perceptual map, including the timing of the adjustments?
How, specifically, did this impact your company's profitability?
How did your competitors' actions impact your decisions and profitability?
What will you do differently in the future to improve your R&D outcomes?
How could you quantitatively demonstrate these points in charts/ graphs?
what would be some key questions to consider when analyzing your Marketing
decisions? - ANSWER How, specifically, did you invest in your products' awareness and
accessibility?
How did the timing and amount of your investments impact your company's profitability?
What impact did your competitive environment have on the amount, timing, and
profitability of your investments?
What will you do differently in the future to improve your Marketing outcomes?
, How could you quantitatively demonstrate these points in charts/ graphs?
what would be some key questions to consider when analyzing your production
decisions? - ANSWER How did you link your sales forecasts to your production
schedule? How did you manage any over/underproduction issues?
How did you allocate your resources for capacity and production (e.g., purchase/sell
capacity by product, overtime, automation, etc.)? What was the impact on your
profitability of these decisions?
How did you contribution margins impact your production decisions?
How did you use TQM and Human Resources to improve your profitability?
How did your competitors' actions impact your decisions and profitability?
What will you do differently in the future to improve your Production outcomes?
How could you quantitatively demonstrate these points in charts/ graphs?
what would be some key questions to consider when analyzing your Finance decisions?
- ANSWER Why did you choose your current capital structure (i.e., proportion of debt to
equity)? How has this choice impacted your profitability?
How did you utilize (e.g., earn a return) and manage (e.g., generate funds to repay) your
debt?
How did you manage your operating cash flows as they related to your finance
decisions?
Complete Solutions
• 33 Multiple Choice Questions
• Approximately 35% of the questions assess your understanding of the Capsim
simulation
• Approximately 25% of the questions assess your understanding of the "Seven Deadly
Sins" Article
• Approximately 40% of the questions assess your applied understanding of Capsim (i.e.,
ability to analyze the performance metrics of your company) using the "Structured
Approach to the SAR, Parts I and II" lecture materials - ANSWER
Key Questions to Consider when preparing a report - ANSWER Who is my Audience?
What is the purpose of this communication?
What are the key points I need to make?
What is the best way to communicate this information?
How to prepare your SAR
the big picture - ANSWER - should focus on answering : why you mad key decisions and
the impact of decisions on operations and profitability
- consider your strategy and the competitive environment when analyzing these
decisions
-provide quantitative analysis including charts and graphs you construct to support
these decisions and explain their impact on your company's profitability.
key functional areas - ANSWER - R&D
,-Production
-Marketing
- Finance
what would be some key questions to consider when analyzing your R&D decisions? -
ANSWER Why did you change (or not change) your products placement on the
perceptual map, including the timing of the adjustments?
How, specifically, did this impact your company's profitability?
How did your competitors' actions impact your decisions and profitability?
What will you do differently in the future to improve your R&D outcomes?
How could you quantitatively demonstrate these points in charts/ graphs?
what would be some key questions to consider when analyzing your Marketing
decisions? - ANSWER How, specifically, did you invest in your products' awareness and
accessibility?
How did the timing and amount of your investments impact your company's profitability?
What impact did your competitive environment have on the amount, timing, and
profitability of your investments?
What will you do differently in the future to improve your Marketing outcomes?
, How could you quantitatively demonstrate these points in charts/ graphs?
what would be some key questions to consider when analyzing your production
decisions? - ANSWER How did you link your sales forecasts to your production
schedule? How did you manage any over/underproduction issues?
How did you allocate your resources for capacity and production (e.g., purchase/sell
capacity by product, overtime, automation, etc.)? What was the impact on your
profitability of these decisions?
How did you contribution margins impact your production decisions?
How did you use TQM and Human Resources to improve your profitability?
How did your competitors' actions impact your decisions and profitability?
What will you do differently in the future to improve your Production outcomes?
How could you quantitatively demonstrate these points in charts/ graphs?
what would be some key questions to consider when analyzing your Finance decisions?
- ANSWER Why did you choose your current capital structure (i.e., proportion of debt to
equity)? How has this choice impacted your profitability?
How did you utilize (e.g., earn a return) and manage (e.g., generate funds to repay) your
debt?
How did you manage your operating cash flows as they related to your finance
decisions?
