Mos 1021 Midterm 2 Questions With Complete Solutions
According to the conference board of Canada training
organizations.. Evaluate.. Correct Answers - 88% evaluate
reactions
- 68% evaluate learning
- 53% evaluate behavior
- 30% evaluate results
Ambient scents do what? Correct Answers increase spending
and decrease perceptions of the passage of time
Antecedent states usually consist of what? Correct Answers
Momentary moods...
Momentary conditions...
Consumer behavior describes what? Correct Answers those
processes involved when consumers select, purchase, use, or
dispose of products to satisfy their various needs and wants.
Customer's post-purchase behaviours will largely be a product
of what? Correct Answers Customer satisfaction
Demographics allows marketers to what> Correct Answers
Demographics allows marketers to not only understand current
populations but also to forecast future trends.
Demographics is the study of what? Correct Answers
Demographics is the study of human populations in terms of the
their size, density, location, age, gender, race, occupation etc...
,effective sensory marketing require what? Correct Answers
effective sensory marketing requires some measure of
congruence between sensation and experience...
Embedded Cognition suggests what? Correct Answers
Embedded Cognition suggests that sensation can have a non-
conscious influence on our decision-making processes and
behaviours.
Employees will perceive measuring and management to be fair
when it possesses..? Correct Answers - Consistency
- Justification
- Control
- purpose
- Privacy
Generally speaking.. Simulations are...? Correct Answers - Risk
free
- Can achieve transfer-of-capabilities, but only if they possess
fidelity
- Employees will be enthusiastic about them
High involvement purchases tend to be...? Correct Answers
Infrequent
Expensive
Closely tied to our sense of self (self-image) or social standing
, How can we link training content to content of the jobs? Correct
Answers - Using familiar concepts, methods, and examples
- Ensuring fidelity
- Allowing for practice
- Giving feedback
How can we make comparisons? Correct Answers - Simple
ranking - ranking from highest to lowest - hard to do in large
organizations
- Paired comparison - compares each employee o each other
employee
- Forced distribution - assigns a percentage of employees in a
set category to a performance category - effective in large
organizations but normally distributed, negative reactions
How can we measure performance measurement? Correct
Answers - Making comparisons
- Rating individuals
- Comparing results
How can you increase transfer of training? Correct Answers -
Increase fidelity
- Train in many different situations
- Overlearning
- Give a chance to apply what is learned
How do situational influences exist? Correct Answers
Situational influences will tend to exist separate from the
product and separate from the consumer but will influence
consumer behaviour and the purchase decision process
nevertheless.
According to the conference board of Canada training
organizations.. Evaluate.. Correct Answers - 88% evaluate
reactions
- 68% evaluate learning
- 53% evaluate behavior
- 30% evaluate results
Ambient scents do what? Correct Answers increase spending
and decrease perceptions of the passage of time
Antecedent states usually consist of what? Correct Answers
Momentary moods...
Momentary conditions...
Consumer behavior describes what? Correct Answers those
processes involved when consumers select, purchase, use, or
dispose of products to satisfy their various needs and wants.
Customer's post-purchase behaviours will largely be a product
of what? Correct Answers Customer satisfaction
Demographics allows marketers to what> Correct Answers
Demographics allows marketers to not only understand current
populations but also to forecast future trends.
Demographics is the study of what? Correct Answers
Demographics is the study of human populations in terms of the
their size, density, location, age, gender, race, occupation etc...
,effective sensory marketing require what? Correct Answers
effective sensory marketing requires some measure of
congruence between sensation and experience...
Embedded Cognition suggests what? Correct Answers
Embedded Cognition suggests that sensation can have a non-
conscious influence on our decision-making processes and
behaviours.
Employees will perceive measuring and management to be fair
when it possesses..? Correct Answers - Consistency
- Justification
- Control
- purpose
- Privacy
Generally speaking.. Simulations are...? Correct Answers - Risk
free
- Can achieve transfer-of-capabilities, but only if they possess
fidelity
- Employees will be enthusiastic about them
High involvement purchases tend to be...? Correct Answers
Infrequent
Expensive
Closely tied to our sense of self (self-image) or social standing
, How can we link training content to content of the jobs? Correct
Answers - Using familiar concepts, methods, and examples
- Ensuring fidelity
- Allowing for practice
- Giving feedback
How can we make comparisons? Correct Answers - Simple
ranking - ranking from highest to lowest - hard to do in large
organizations
- Paired comparison - compares each employee o each other
employee
- Forced distribution - assigns a percentage of employees in a
set category to a performance category - effective in large
organizations but normally distributed, negative reactions
How can we measure performance measurement? Correct
Answers - Making comparisons
- Rating individuals
- Comparing results
How can you increase transfer of training? Correct Answers -
Increase fidelity
- Train in many different situations
- Overlearning
- Give a chance to apply what is learned
How do situational influences exist? Correct Answers
Situational influences will tend to exist separate from the
product and separate from the consumer but will influence
consumer behaviour and the purchase decision process
nevertheless.
