QUESTIONS AND VERIFIED SOLUTIONS
GRADED A+
◉ A company needs to manage the creation, storage, editing, and
publication of its website content. It needs a tool that includes web-
based publishing, search, navigation, and indexing to organize
information.
Which tool should the company use?
A. Customer relationship management
B. Enterprise resource planning
C. IT incident management
D. Content management system. Answer: D. Content management
system
◉ Which software allows a company to track its end users' shopping
and buying behaviors to help increase loyalty, retention, and profits?
A. Customer relationship management
B. Content management system
C. Enterprise resource planning
D. Suite ticketing. Answer: A. Customer relationship management
,◉ A marketing department has a goal to increase customer
satisfaction.
Which two primary operational customer relationship management
(CRM) technologies can help achieve this goal?
Choose 2 answers.
A. List generator
B. Cross-selling or upselling
C. Uplift modeling
D. Data mining. Answer: A. List generator
B. Cross-selling or upselling
◉ What is used in IT to identify and analyze daily business activities
such as payroll?
A. Executive information systems
B. Managerial support systems
C. Transaction processing systems
D. Decision support systems. Answer: C. Transaction processing
systems
◉ A company wants to bring production closer to customers,
eliminating steps in the supply chain by using inexpensive types of
hardware business tools.
,Which item best promotes mass customization, small production
batches, and consumable inventory and also allows customer
feedback?
A. RFID tags
B. Drones
C. Robotics
D. 3D printers. Answer: D. 3D printers
◉ What are two core components of enterprise resource planning
(ERP)??Choose 2 answers.
A. Accounting
B. Business intelligence
C. Finance
D. Customer relationship management. Answer: A. Accounting
C. Finance
◉ What are two extended enterprise resource planning (ERP)
components???Choose 2 answers.
A. Accounting
B. Business intelligence
C. Finance
D. Customer relationship management. Answer: B. Business
intelligence
, D. Customer relationship management
◉ What is a function of analytical customer relationship
management (CRM)?
A. It supports back-office operations and strategic analysis, and it
includes all systems that do not deal directly with the customers.
B. It is used to create list generators, manage campaigns, and aid in
cross-selling and upselling.
C. It supports traditional transactional processing for day-to-day
front-office operations or systems that deal directly with the
customers.
D. It connects disparate systems.. Answer: A. It supports back-office
operations and strategic analysis, and it includes all systems that do
not deal directly with the customers.
◉ Organizations are discovering a wave of other key business areas
where it is beneficial to take advantage of building strong
relationships.
Which emerging areas in customer relationship management (CRM)
include other relationship management tools?
A. Supplier relationship management (SRM), partner relationship
management (PRM), and employee relationship management (ERM)
B. Stable relationship management (SRM), permanent relationship
management (PRM), and existing relationship management (ERM)