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Practice questions for this set
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1 Yes 2 No
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Terms in this set (138)
The purpose of the FTC Act is to Unfair and deceptive trade practices
prevent what?
Deceptive advertising occurs if who A reasonable consumer
would be misled by an advertising
claim?
Are unjustified claims about a Yes
product's performance deceptive
advertising?
,Is omitting a material fact concerning Yes
a product's composition or
performance deceptive advertising?
Vague generalities and obvious Puffery
exaggerations are known as what?
Bait and switch advertising occurs A more expensive item
when a salesperson uses a less
expensive item as bait to get the
consumer to buy what?
Is it considered B&S advertising if the Yes
seller refuses to show the advertised
item?
Is it considered B&S advertising if the Yes
seller fails to have a reasonable
quantity of the item in stock?
Is it considered B&S advertising if the Yes
seller fails to promise to deliver the
advertised item within a reasonable
time?
Is it considered B&S advertising if the Yes
seller discourages employees from
selling the advertised item?
All ads must be truthful and what? Not misleading
The claims made in an ad must be Substantiated
what?
Ads cannot be what? Unfair
Ads must disclose relevant limitations Qualifying info concerning the claims the advertisers
and what? are making
, Required disclosures must be clear Conspicuous
and what?
A cease and desist order requires a Stop a challenged ad
company to what?
Counteradvertising means running a A previously misleading ad
different ad to correct what?
A multiple product order stops All
misleading ads for how many
products?
The Lanham Act protects what? Trademarks
To state a successful claim for false Reputation or sales
advertising under the Lanham Act, a
business must establish an injury to a
commercial interest in what?
To state a successful claim for false False or deceptive advertising
advertising under the Lanham Act, a
business must establish direct
causation of the injury by what?
To state a successful claim for false Deceived by the advertising
advertising under the Lanham Act, a
business must establish a loss of
business from buyers who were what?
Recovery regarding deceptive A deceptive or unfair act
advertising under a state law typically
requires proof the defendant
committed what?
Recovery regarding deceptive Trade or commerce
advertising under a state law typically
requires proof the act was committed
in the course of what?