,This page intentionally left blank
,Strategic Management
CONCEPTS AND CASES
, Editorial Director: Sally Yagan Manager, Visual Research: Beth Brenzel
Editor in Chief: Eric Svendsen Manager, Rights and Permissions: Zina Arabia
Acquisitions Editor: Kim Norbuta Image Permission Coordinator: Cynthia Vincenti
Product Development Manager: Ashley Santora Manager, Cover Visual Research & Permissions:
Editorial Project Manager: Claudia Fernandes Karen Sanatar
Editorial Assistant: Meg O’Rourke Cover Art: Vetta TM Collection Dollar Bin:
Director of Marketing: Patrice Lumumba Jones istockphoto
Marketing Manager: Nikki Ayana Jones Editorial Media Project Manager: Ashley Lulling
Marketing Assistant: Ian Gold Production Media Project Manager: Lisa Rinaldi
Senior Managing Editor: Judy Leale Full-Service Project Management: Thistle Hill
Associate Production Project Manager: Publishing Services, LLC
Ana Jankowski Composition: Integra Software Services, Ltd.
Operations Specialist: Ilene Kahn Printer/Binder: Courier/Kendallville
Art Director: Steve Frim Cover Printer: Lehigh-Phoenix Color/Hagerstown
Text and Cover Designer: Judy Allan Text Font: 10/12 Times
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook
appear on appropriate page within text.
Copyright © 2011, 2009, 2007 by Pearson Education, Inc., publishing as Prentice Hall, One Lake Street,
Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America.
This publication is protected by Copyright, and permission should be obtained from the publisher prior to any
prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic,
mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work,
please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper
Saddle River, New Jersey 07458.
Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks.
Where those designations appear in this book, and the publisher was aware of a trademark claim, the
designations have been printed in initial caps or all caps.
Library of Congress Cataloging-in-Publication Data
David, Fred R.
Strategic management: concepts and cases / Fred R. David.—13th ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-13-612098-8 (casebound)
ISBN-10: 0-13-612098-9 (casebound)
1. Strategic planning. 2. Strategic planning—Case studies. I. Title.
HD30.28.D385 2011
658.4'012—dc22
2009052036
10 9 8 7 6 5 4 3 2
ISBN 10: 0-13-612098-9
ISBN 13: 978-0-13-612098-8
,Strategic Management
CONCEPTS AND CASES
, Editorial Director: Sally Yagan Manager, Visual Research: Beth Brenzel
Editor in Chief: Eric Svendsen Manager, Rights and Permissions: Zina Arabia
Acquisitions Editor: Kim Norbuta Image Permission Coordinator: Cynthia Vincenti
Product Development Manager: Ashley Santora Manager, Cover Visual Research & Permissions:
Editorial Project Manager: Claudia Fernandes Karen Sanatar
Editorial Assistant: Meg O’Rourke Cover Art: Vetta TM Collection Dollar Bin:
Director of Marketing: Patrice Lumumba Jones istockphoto
Marketing Manager: Nikki Ayana Jones Editorial Media Project Manager: Ashley Lulling
Marketing Assistant: Ian Gold Production Media Project Manager: Lisa Rinaldi
Senior Managing Editor: Judy Leale Full-Service Project Management: Thistle Hill
Associate Production Project Manager: Publishing Services, LLC
Ana Jankowski Composition: Integra Software Services, Ltd.
Operations Specialist: Ilene Kahn Printer/Binder: Courier/Kendallville
Art Director: Steve Frim Cover Printer: Lehigh-Phoenix Color/Hagerstown
Text and Cover Designer: Judy Allan Text Font: 10/12 Times
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook
appear on appropriate page within text.
Copyright © 2011, 2009, 2007 by Pearson Education, Inc., publishing as Prentice Hall, One Lake Street,
Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America.
This publication is protected by Copyright, and permission should be obtained from the publisher prior to any
prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic,
mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work,
please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper
Saddle River, New Jersey 07458.
Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks.
Where those designations appear in this book, and the publisher was aware of a trademark claim, the
designations have been printed in initial caps or all caps.
Library of Congress Cataloging-in-Publication Data
David, Fred R.
Strategic management: concepts and cases / Fred R. David.—13th ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-13-612098-8 (casebound)
ISBN-10: 0-13-612098-9 (casebound)
1. Strategic planning. 2. Strategic planning—Case studies. I. Title.
HD30.28.D385 2011
658.4'012—dc22
2009052036
10 9 8 7 6 5 4 3 2
ISBN 10: 0-13-612098-9
ISBN 13: 978-0-13-612098-8
