OMCA Simulation Test 1 Questions with
Complete Answers
The 4Ps of Marketing as defined by Philip Kottler are - ANSWER Price, Product, Place,
and Promotion
True or False: 98% of marketers affirm that offline and online marketing are merging -
ANSWER True
True or False: There is a slow decline in digital budgets with an average reduction of 10%
in digital marketing budget - ANSWER False
True or False: Online marketing professionals are paid 50@ less than marketing
professionals - ANSWER False
True or False: Around 25% of the global population is now on the internet - ANSWER
False
True or False: Global e-commerce sales are projected to be $4 trillion by 2020 - ANSWER
True
True or False: We spend 6.15 hours each day using online devices - ANSWER True
, True or False: 46% of world population uses the internet - ANSWER True
True or False: Business spend on online marketing is projected t be $285 billion by 2020 -
ANSWER True
The search engine with the biggest market share globally is... - ANSWER Googel
Which was the first social media network with a community feature? - ANSWER AOL
Define reputation management in social media - ANSWER The process of improving
brand name by tracking, monitoring, and eliminating negative social media posts
How would you define social media marketing? - ANSWER Social media marketing refers
to the process of gaining traffic or attention through social media sites
What are the key considerations for people in sales while they use social media for
selling (Social Selling)? - ANSWER Build their professional brand and then position
themselves as subject matter experts in their field to build creditability
True or False: LinkedIn works best for B2B organizations - ANSWER True
True or False: Pinterest is great for driving traffic to your product catalog on your website
- ANSWER True
Complete Answers
The 4Ps of Marketing as defined by Philip Kottler are - ANSWER Price, Product, Place,
and Promotion
True or False: 98% of marketers affirm that offline and online marketing are merging -
ANSWER True
True or False: There is a slow decline in digital budgets with an average reduction of 10%
in digital marketing budget - ANSWER False
True or False: Online marketing professionals are paid 50@ less than marketing
professionals - ANSWER False
True or False: Around 25% of the global population is now on the internet - ANSWER
False
True or False: Global e-commerce sales are projected to be $4 trillion by 2020 - ANSWER
True
True or False: We spend 6.15 hours each day using online devices - ANSWER True
, True or False: 46% of world population uses the internet - ANSWER True
True or False: Business spend on online marketing is projected t be $285 billion by 2020 -
ANSWER True
The search engine with the biggest market share globally is... - ANSWER Googel
Which was the first social media network with a community feature? - ANSWER AOL
Define reputation management in social media - ANSWER The process of improving
brand name by tracking, monitoring, and eliminating negative social media posts
How would you define social media marketing? - ANSWER Social media marketing refers
to the process of gaining traffic or attention through social media sites
What are the key considerations for people in sales while they use social media for
selling (Social Selling)? - ANSWER Build their professional brand and then position
themselves as subject matter experts in their field to build creditability
True or False: LinkedIn works best for B2B organizations - ANSWER True
True or False: Pinterest is great for driving traffic to your product catalog on your website
- ANSWER True
