COMS 101 QUIZ CHAPTER 11 PRACTICE
TESTED QUESTIONS 2026 VERIFIED ANSWER
KEY
◉ The first advertising agencies were _____. Answer: newspaper
space brokers
◉ What types of ads dominated advertising by the end of the 1800s?
Answer: patent medicines and department stores
◉ Hidden or disguised messages that allegedly register in people's
subconscious, like a Coca-Cola slogan embedded in a few frames of a
movie, are known as _____. Answer: subliminal advertising
◉ The Ad Council's memorable "crash dummies" campaign
substantially increased _____. Answer: seat belt use
◉ The characteristic rapid edits, creative camera angles, compressed
narratives, and staged performances of what television channel
heavily influenced the advertising industry in the mid-1980s?
Answer: MTV
, ◉ Which statement about advertising agencies such as the WPP
Group and Omnicom is TRUE? Answer: They are mega-agencies
controlling a majority of the advertising dollars spent around the
globe.
◉ What does the term psychographics refer to? Answer: a research
method that attempts to group people according to their attitudes,
beliefs, interests, and motivations
◉ Which of the following is a concern that privacy advocates
typically cite about Internet advertising? Answer: a. Web sites attach
cookies to your computer then track the pages you visit.
b. Marketers can use the personal information people post on social
media sites.
c. Advertisers can use required sign-up information on Web sites to
build profiles about individual Internet users.
d. Agencies can add online retail sales data to your online profile
without your knowledge.
e. All of the options are correct.
◉ What accounts for about 35 percent of all Internet advertising
revenues? Answer: display/banner ads
TESTED QUESTIONS 2026 VERIFIED ANSWER
KEY
◉ The first advertising agencies were _____. Answer: newspaper
space brokers
◉ What types of ads dominated advertising by the end of the 1800s?
Answer: patent medicines and department stores
◉ Hidden or disguised messages that allegedly register in people's
subconscious, like a Coca-Cola slogan embedded in a few frames of a
movie, are known as _____. Answer: subliminal advertising
◉ The Ad Council's memorable "crash dummies" campaign
substantially increased _____. Answer: seat belt use
◉ The characteristic rapid edits, creative camera angles, compressed
narratives, and staged performances of what television channel
heavily influenced the advertising industry in the mid-1980s?
Answer: MTV
, ◉ Which statement about advertising agencies such as the WPP
Group and Omnicom is TRUE? Answer: They are mega-agencies
controlling a majority of the advertising dollars spent around the
globe.
◉ What does the term psychographics refer to? Answer: a research
method that attempts to group people according to their attitudes,
beliefs, interests, and motivations
◉ Which of the following is a concern that privacy advocates
typically cite about Internet advertising? Answer: a. Web sites attach
cookies to your computer then track the pages you visit.
b. Marketers can use the personal information people post on social
media sites.
c. Advertisers can use required sign-up information on Web sites to
build profiles about individual Internet users.
d. Agencies can add online retail sales data to your online profile
without your knowledge.
e. All of the options are correct.
◉ What accounts for about 35 percent of all Internet advertising
revenues? Answer: display/banner ads
