MKT 300 EATON EXAM 3 ASU | LATEST STUDY |
QUESTIONS AND ANSWERS | 2026 UPDATES
Brand Elements - ANSWER- -Understand essential aspects of a brand
-Elements that help distinguish one brand
- Brand Names, website, characteristics, logos, slogans, Color Schema
Brands - ANSWER- -Are the touch points to consumers
-Promise to deliver specific benefits with products of services to consumers
Brand Definition - ANSWER- A name, team, sign, symbol, or design, ot combination of
them, intended to identify the goods or services of one seller or group of sellers and to
differentiate them from those of competitors.
Branding - ANSWER- -Core benefit
-Value Proposition
Core benefit - ANSWER- - What is the customer really buying
Value Proposition - ANSWER- - What does the brand deliver hat customers value
- Must be competitively superior
Attributes of strong brands - ANSWER- 1 Consistent Brand Message
2 Focus on Long-term growth
3 Manage customer experience
4 Meaningful, memorable, likeable
Attributes of strong Brands - ANSWER- A strong brand occupies a distinct position in
consumers minds based on a relevant benefits and creates an emotional connection between
business and consumers.
The role of brands (branding components) - ANSWER- 1 Higher perceived quality
2 price premium
3 greater market share
, 4 financial strength
5 brand extension
Brand Equity - ANSWER- Whats the value of the brand to you.
- Brand Equity is the marketing and financial value associated whit a brands strength.
- components of brand equity include brand name awareness, brand loyalty, perceived brand
quality and brand associations.
Brand Equity benefits - ANSWER- - Value of a brand based on loyalty, awareness,
perceived product quality and brand association
- Can be so strong that brand name becomes the category name (master brand)
Brand benefits to consumer - ANSWER- - Search cost reducer
- Signal of quality
- Risk reducer
- Symbolic device
Categories of New Product Adoption - ANSWER- - innovators
- early adopters
- early majority
- late majority
- laggards
New Product Development Process - ANSWER-
Importance of Services - ANSWER-
Distinguishing Characteristics of Services - ANSWER- - intangibility
- variability
- Inseperability
- perishability
Three Additional P's of Services - ANSWER- 1. people
2. process
QUESTIONS AND ANSWERS | 2026 UPDATES
Brand Elements - ANSWER- -Understand essential aspects of a brand
-Elements that help distinguish one brand
- Brand Names, website, characteristics, logos, slogans, Color Schema
Brands - ANSWER- -Are the touch points to consumers
-Promise to deliver specific benefits with products of services to consumers
Brand Definition - ANSWER- A name, team, sign, symbol, or design, ot combination of
them, intended to identify the goods or services of one seller or group of sellers and to
differentiate them from those of competitors.
Branding - ANSWER- -Core benefit
-Value Proposition
Core benefit - ANSWER- - What is the customer really buying
Value Proposition - ANSWER- - What does the brand deliver hat customers value
- Must be competitively superior
Attributes of strong brands - ANSWER- 1 Consistent Brand Message
2 Focus on Long-term growth
3 Manage customer experience
4 Meaningful, memorable, likeable
Attributes of strong Brands - ANSWER- A strong brand occupies a distinct position in
consumers minds based on a relevant benefits and creates an emotional connection between
business and consumers.
The role of brands (branding components) - ANSWER- 1 Higher perceived quality
2 price premium
3 greater market share
, 4 financial strength
5 brand extension
Brand Equity - ANSWER- Whats the value of the brand to you.
- Brand Equity is the marketing and financial value associated whit a brands strength.
- components of brand equity include brand name awareness, brand loyalty, perceived brand
quality and brand associations.
Brand Equity benefits - ANSWER- - Value of a brand based on loyalty, awareness,
perceived product quality and brand association
- Can be so strong that brand name becomes the category name (master brand)
Brand benefits to consumer - ANSWER- - Search cost reducer
- Signal of quality
- Risk reducer
- Symbolic device
Categories of New Product Adoption - ANSWER- - innovators
- early adopters
- early majority
- late majority
- laggards
New Product Development Process - ANSWER-
Importance of Services - ANSWER-
Distinguishing Characteristics of Services - ANSWER- - intangibility
- variability
- Inseperability
- perishability
Three Additional P's of Services - ANSWER- 1. people
2. process
