GB 350 CASCIO FINAL EXAM
COMPREHENSIVE TEST PAPER 2026
SOLUTIONS VERIFIED
◉ what is self-regulation? Answer: business's voluntary efforts to
preserve civil society
ex - businesses pulling operations from russia without being asked
◉ what is ESG marketing? Answer: integrating Environment, Social,
and Governance values into the organization and marketing strategy
◉ what is conscious consumerism? Answer: contributing to socially
responsible causes through purchases from soically responisible
organizations
◉ what is a B-corp? Answer: Benifit corporation; for-profit entities
seeking a mission to balance economic goals w
environmental/social goals
◉ What is a code of ethics? Answer: a guideline to help marketing
managers and other employees make better decisions
,◉ what is company culture Answer: the invisible set of rules which
guides behavior inside and company and therefore it's foundation
which business results rest on
◉ What is a cost competitive advantage? Answer: being the low-cost
competitor in an industry while maintaining satisfactory profit
margins
◉ what is product/service differentation competitive advantage?
Answer: value offering superior to what competitors provide
◉ What is a niche competitive advantage? Answer: the advantage
achieved when a firm seeks to target and effectively serve a small
segment of the market
◉ what is balance of trade Answer: import - exports
◉ what is gdp Answer: gross domestic product - the total value of all
final goods and services produced within a country in a year
◉ what is real gdp Answer: GDP adjusted for inflation
◉ what are the five methods for entering the global market place
Answer: exporting
, liscensing
contract manufacturing
joint venture
direct investment
◉ what is exporting Answer: produce product domestically and sell
internationally
◉ what is licensing? Answer: gives international entities the right to
sell a product under the brands business model
◉ what is contract manufacturing Answer: pays or contracts out the
production of its products to organizations in other countires
◉ what is joint venture Answer: partnerships between an entity in
one country and an entity in another
◉ what is direct investment? Answer: the company independently
establishes and maintains operations in other countries
◉ what factors influence the decison to enter the global market
Answer: culture; econmic development; global economy; politics;
demographics; natural resources
COMPREHENSIVE TEST PAPER 2026
SOLUTIONS VERIFIED
◉ what is self-regulation? Answer: business's voluntary efforts to
preserve civil society
ex - businesses pulling operations from russia without being asked
◉ what is ESG marketing? Answer: integrating Environment, Social,
and Governance values into the organization and marketing strategy
◉ what is conscious consumerism? Answer: contributing to socially
responsible causes through purchases from soically responisible
organizations
◉ what is a B-corp? Answer: Benifit corporation; for-profit entities
seeking a mission to balance economic goals w
environmental/social goals
◉ What is a code of ethics? Answer: a guideline to help marketing
managers and other employees make better decisions
,◉ what is company culture Answer: the invisible set of rules which
guides behavior inside and company and therefore it's foundation
which business results rest on
◉ What is a cost competitive advantage? Answer: being the low-cost
competitor in an industry while maintaining satisfactory profit
margins
◉ what is product/service differentation competitive advantage?
Answer: value offering superior to what competitors provide
◉ What is a niche competitive advantage? Answer: the advantage
achieved when a firm seeks to target and effectively serve a small
segment of the market
◉ what is balance of trade Answer: import - exports
◉ what is gdp Answer: gross domestic product - the total value of all
final goods and services produced within a country in a year
◉ what is real gdp Answer: GDP adjusted for inflation
◉ what are the five methods for entering the global market place
Answer: exporting
, liscensing
contract manufacturing
joint venture
direct investment
◉ what is exporting Answer: produce product domestically and sell
internationally
◉ what is licensing? Answer: gives international entities the right to
sell a product under the brands business model
◉ what is contract manufacturing Answer: pays or contracts out the
production of its products to organizations in other countires
◉ what is joint venture Answer: partnerships between an entity in
one country and an entity in another
◉ what is direct investment? Answer: the company independently
establishes and maintains operations in other countries
◉ what factors influence the decison to enter the global market
Answer: culture; econmic development; global economy; politics;
demographics; natural resources
