1|Page
SAFE AGILE PRODUCT MANAGEMENT
(APM) PRACTICE EXAM 2026 |200
QUESTIONS AND CORRECT DETAILED
ANSWERS | RATED A + | NEW AND
REVISED
Which of these are considered secondary market research? Choice
modeling, conjoint analysis, questionnaires/surveys or A/B testing? -
ANSWER- None - they are all primary market research
Builds customer empathy with team doing the research, creates vivid,
concrete language and commitment to solve customers problems, forms
the foundation of innovation by letting you explore 'what you don't
know you don't know' are all strengths of what kind of research? -
ANSWER- Qualitative research
Is less objective than other market research methods, does not scale to
large numbers of people is not statistically significant are all weaknesses
of what kind of research? - ANSWER- Qualitative research
Using segmentation or sampling helps in what area of product
management? - ANSWER- research, among other areas
__________ research is often more obtainable and useful with large
complex solutions having: relatively small numbers of customers, a
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small number of transactions with each customer, transactions costing
hundreds of thousands to millions of dollars - ANSWER- Qualitative
A ______ ________ is a series of questions or data characteristics that
are used to determine if a given person meets the desired respondent
profile - ANSWER- Respondent screener
If you have ____ customers in your qualitative study, you can expect to
represent 70-75 percent of market needs - ANSWER- 12
If you have ____ customers in your qualitative study, you can expect to
represent 90 percent of market needs - ANSWER- 30
Innovation games are _____, serious games designed for _____ market
and customer research - ANSWER- collaborative, qualitative
Innovation games leverage cognitive psychology and ____ ____ to
create highly actionable results - ANSWER- Organizational behavior
Name one 'What is the minimum valuable product' game - ANSWER-
20-20 vision, buy a feature, prune the product tree
Name one Innovation Game that helps identify what solution customers
need? - ANSWER- Product box, give 'em a hot tub, remember the future
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Speedboat and spiderweb are innovation games that identify what in the
design thinking flow? - ANSWER- What is their problem?
___ ____ is the process of dividing a potential market into distinct
subsets with common needs or characteristics in order to focus effort on
the most attractive segment - ANSWER- Market segmentation
Define from a market segmentation perspective, what Identifiable is -
ANSWER- We can identify its members
Define from a market segmentation perspective, what Measurable is -
ANSWER- We can determine its size
Define from a market segmentation perspective, what Significant is -
ANSWER- It is large enough to be economically feasible
Define from a market segmentation perspective, what Homogenous is -
ANSWER- Members within a segment are similar
Define from a market segmentation perspective, what Heterogenous -
ANSWER- Members between segments are distinct
Define from a market segmentation perspective, what Reachable is -
ANSWER- Contacted through promotion and distribution efforts
SAFE AGILE PRODUCT MANAGEMENT
(APM) PRACTICE EXAM 2026 |200
QUESTIONS AND CORRECT DETAILED
ANSWERS | RATED A + | NEW AND
REVISED
Which of these are considered secondary market research? Choice
modeling, conjoint analysis, questionnaires/surveys or A/B testing? -
ANSWER- None - they are all primary market research
Builds customer empathy with team doing the research, creates vivid,
concrete language and commitment to solve customers problems, forms
the foundation of innovation by letting you explore 'what you don't
know you don't know' are all strengths of what kind of research? -
ANSWER- Qualitative research
Is less objective than other market research methods, does not scale to
large numbers of people is not statistically significant are all weaknesses
of what kind of research? - ANSWER- Qualitative research
Using segmentation or sampling helps in what area of product
management? - ANSWER- research, among other areas
__________ research is often more obtainable and useful with large
complex solutions having: relatively small numbers of customers, a
,2|Page
small number of transactions with each customer, transactions costing
hundreds of thousands to millions of dollars - ANSWER- Qualitative
A ______ ________ is a series of questions or data characteristics that
are used to determine if a given person meets the desired respondent
profile - ANSWER- Respondent screener
If you have ____ customers in your qualitative study, you can expect to
represent 70-75 percent of market needs - ANSWER- 12
If you have ____ customers in your qualitative study, you can expect to
represent 90 percent of market needs - ANSWER- 30
Innovation games are _____, serious games designed for _____ market
and customer research - ANSWER- collaborative, qualitative
Innovation games leverage cognitive psychology and ____ ____ to
create highly actionable results - ANSWER- Organizational behavior
Name one 'What is the minimum valuable product' game - ANSWER-
20-20 vision, buy a feature, prune the product tree
Name one Innovation Game that helps identify what solution customers
need? - ANSWER- Product box, give 'em a hot tub, remember the future
, 3|Page
Speedboat and spiderweb are innovation games that identify what in the
design thinking flow? - ANSWER- What is their problem?
___ ____ is the process of dividing a potential market into distinct
subsets with common needs or characteristics in order to focus effort on
the most attractive segment - ANSWER- Market segmentation
Define from a market segmentation perspective, what Identifiable is -
ANSWER- We can identify its members
Define from a market segmentation perspective, what Measurable is -
ANSWER- We can determine its size
Define from a market segmentation perspective, what Significant is -
ANSWER- It is large enough to be economically feasible
Define from a market segmentation perspective, what Homogenous is -
ANSWER- Members within a segment are similar
Define from a market segmentation perspective, what Heterogenous -
ANSWER- Members between segments are distinct
Define from a market segmentation perspective, what Reachable is -
ANSWER- Contacted through promotion and distribution efforts
