NHM 464 test 2 Questions and Answers| New Update with 100% Correct Answers
"Customers" who are in reality undercover employees of hotel management are called:
mystery shoppers
A marketing research project where the objective is to describe the size and composition of the
market is called: Descriptive research
A marketing research project where the objective is to test hypotheses about cause-and-effect
relationships is called: Casual research
A process that identifies and defines marketing opportunities and problems, monitors and
evaluates marketing actions and performance, and communicates the findings and implications
to management is called: Marketing research
What is a segment of the population selected to represent the population as a whole. a
sample
Among the four contact methods-mail, telephone, personal and online-which is the best in
terms of control of sample? telephone
Among the four contact methods-mail, telephone, personal, and online-which is the poorest in
terms of controlling the interviewer effect? personal
Among the four contact methods-mail, telephone, personal, and online-which is the poorest in
terms of costs? personal
CRM stands for: Customer Relationship Management
Closed-ended questions include what all possible answers from which the subjects must
choose.
, Data that consists of information already in existence somewhere, having been collected for
another purpose, is called: Secondary data
DataStar, LEXIS-NEXIS, Dow Jones News Retrieval, UMI ProQuest, and Dun & Bradstreet's
Online Access are examples of: Online database and information search services
Experimental research is what best suited for gathering causal information
From its Total Rewards data, Harrah's has learned that ___ percent of its customers produce
____ percent of revenues. 26; 82
If a menu item is estimated to bring in $300,000 in future earnings without doing any market
research, but it is believed the earnings could be increased to $330,000 by spending $40,000 on
research, then the marketing director should: Veto the research
If you are in a hurry to collect survey data, the worst method to use is: Mail surveying
One recent study found that what that managers lose as much as three hours a day looking
for the right information.
Qualitative research is what useful to gain insight into definitions and concepts.
Secondary data can what Can be found more quickly and is cheaper than primary data
The information collected for the specific purpose at hand is called: Primary data
The most scientifically valid research is: Experimental research
"Customers" who are in reality undercover employees of hotel management are called:
mystery shoppers
A marketing research project where the objective is to describe the size and composition of the
market is called: Descriptive research
A marketing research project where the objective is to test hypotheses about cause-and-effect
relationships is called: Casual research
A process that identifies and defines marketing opportunities and problems, monitors and
evaluates marketing actions and performance, and communicates the findings and implications
to management is called: Marketing research
What is a segment of the population selected to represent the population as a whole. a
sample
Among the four contact methods-mail, telephone, personal and online-which is the best in
terms of control of sample? telephone
Among the four contact methods-mail, telephone, personal, and online-which is the poorest in
terms of controlling the interviewer effect? personal
Among the four contact methods-mail, telephone, personal, and online-which is the poorest in
terms of costs? personal
CRM stands for: Customer Relationship Management
Closed-ended questions include what all possible answers from which the subjects must
choose.
, Data that consists of information already in existence somewhere, having been collected for
another purpose, is called: Secondary data
DataStar, LEXIS-NEXIS, Dow Jones News Retrieval, UMI ProQuest, and Dun & Bradstreet's
Online Access are examples of: Online database and information search services
Experimental research is what best suited for gathering causal information
From its Total Rewards data, Harrah's has learned that ___ percent of its customers produce
____ percent of revenues. 26; 82
If a menu item is estimated to bring in $300,000 in future earnings without doing any market
research, but it is believed the earnings could be increased to $330,000 by spending $40,000 on
research, then the marketing director should: Veto the research
If you are in a hurry to collect survey data, the worst method to use is: Mail surveying
One recent study found that what that managers lose as much as three hours a day looking
for the right information.
Qualitative research is what useful to gain insight into definitions and concepts.
Secondary data can what Can be found more quickly and is cheaper than primary data
The information collected for the specific purpose at hand is called: Primary data
The most scientifically valid research is: Experimental research
