BUS 203 SAYLOR FINAL DOMINATOR
– A+ REVIEW OF SEGMENTATION,
CONSUMER BEHAVIOR & ETHICS
(2026–2027)
Which element of a marketing strategy enables a company to
make the most of their strengths and match them to the needs
of their customers?
a. Execution
b. Promotion
c. Segmentation
d. Targeting - THE CORRECT ANSWER-d. Targeting
What components are essential when developing a strategic
plan?
a. Selection, analysis, design
b. Research, mission, objectives
c. Formation, execution, dissolution
d. Mission statements, objectives, value propositions - THE
CORRECT ANSWER-d. Mission statements, objectives, value
propositions
When performing a SWOT analysis, which are the most
important issues to consider?
a. Strategy and withholdings
,b. Financial reports and media markets
c. Optimization and territory management
d. Potential markets and competitor offerings - THE CORRECT
ANSWER-d. Potential markets and competitor offerings
Which of the following aspects of a family's life cycle might
concern marketers?
a. The geographical location of the family
b. What the family purchases in any given year
c. The comparative purchasing patterns of a single family
member
d. The stages of buying behavior the family goes through over
many years - THE CORRECT ANSWER-d. The stages of buying behavior
the family goes through over many years
What demographic segments are especially useful to
marketers?
a. Age, income, gender
b. Audience, lifestyle, access
c. Profitability, reliability, predictability
d. Psychographics, behavior and geographic - THE CORRECT ANSWER-
a. Age, income, gender
Which of the following conditions may indicate that a potential
competitor is entering your marketplace?
a. Entering the market is costly
b. The market is growing at a slow rate
, c. The industry sees high profit margins
d. There are several competitors in your marketplace - THE
CORRECT ANSWER-c. The industry sees high profit margins
Your company rents bicycles, surfboards, and skateboards in a
popular resort town. There is a nearby shop that sells
equipment for repairing and refurbishing these items. Which of
the following describes this kind of competition?
a. Niche competition
b. Current competition
c. Primary competition
d. Secondary competition - THE CORRECT ANSWER-d. Secondary
competition
During what stage of the B2B buying process do buyers look
online to find vendors, attend industry trade shows, and/or e-
mail suppliers with whom they have relationships?
a. Recognizing a need
b. Evaluating proposals
c. Establishing an order routine
d. Searching for potential suppliers - THE CORRECT ANSWER-d.
Searching for potential suppliers
Which of the following is characterized as a small change in
consumer demand that has a big effect throughout an offering's
supply chain?
a. Joint demand
b. Spring demand
– A+ REVIEW OF SEGMENTATION,
CONSUMER BEHAVIOR & ETHICS
(2026–2027)
Which element of a marketing strategy enables a company to
make the most of their strengths and match them to the needs
of their customers?
a. Execution
b. Promotion
c. Segmentation
d. Targeting - THE CORRECT ANSWER-d. Targeting
What components are essential when developing a strategic
plan?
a. Selection, analysis, design
b. Research, mission, objectives
c. Formation, execution, dissolution
d. Mission statements, objectives, value propositions - THE
CORRECT ANSWER-d. Mission statements, objectives, value
propositions
When performing a SWOT analysis, which are the most
important issues to consider?
a. Strategy and withholdings
,b. Financial reports and media markets
c. Optimization and territory management
d. Potential markets and competitor offerings - THE CORRECT
ANSWER-d. Potential markets and competitor offerings
Which of the following aspects of a family's life cycle might
concern marketers?
a. The geographical location of the family
b. What the family purchases in any given year
c. The comparative purchasing patterns of a single family
member
d. The stages of buying behavior the family goes through over
many years - THE CORRECT ANSWER-d. The stages of buying behavior
the family goes through over many years
What demographic segments are especially useful to
marketers?
a. Age, income, gender
b. Audience, lifestyle, access
c. Profitability, reliability, predictability
d. Psychographics, behavior and geographic - THE CORRECT ANSWER-
a. Age, income, gender
Which of the following conditions may indicate that a potential
competitor is entering your marketplace?
a. Entering the market is costly
b. The market is growing at a slow rate
, c. The industry sees high profit margins
d. There are several competitors in your marketplace - THE
CORRECT ANSWER-c. The industry sees high profit margins
Your company rents bicycles, surfboards, and skateboards in a
popular resort town. There is a nearby shop that sells
equipment for repairing and refurbishing these items. Which of
the following describes this kind of competition?
a. Niche competition
b. Current competition
c. Primary competition
d. Secondary competition - THE CORRECT ANSWER-d. Secondary
competition
During what stage of the B2B buying process do buyers look
online to find vendors, attend industry trade shows, and/or e-
mail suppliers with whom they have relationships?
a. Recognizing a need
b. Evaluating proposals
c. Establishing an order routine
d. Searching for potential suppliers - THE CORRECT ANSWER-d.
Searching for potential suppliers
Which of the following is characterized as a small change in
consumer demand that has a big effect throughout an offering's
supply chain?
a. Joint demand
b. Spring demand
