Forecasting ROI %
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(Revenue - media spend)/(media spend) x 100
Conversion rate
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conversions/clicks
Leads closed
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leads x conversions x closing
Impressions
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budget/CPM x 100
clicks/CTR
traffic required
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goal/conv. rate
ROAS
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Give this one a try later!
(Revenue - media spend)/(media spend) x 100
Conversion rate
, Give this one a try later!
conversions/clicks
Leads closed
Give this one a try later!
leads x conversions x closing
Impressions
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budget/CPM x 100
clicks/CTR
traffic required
Give this one a try later!
goal/conv. rate
ROAS
Give this one a try later!
